As you are no doubt aware, a current trend that's gone viral is to complete an Ice Bucket Challenge to raise awareness and money for ALS — amyotrophic lateral sclerosis, commonly known as Lou Gehrig's disease. The idea is that you douse yourself in cold water and nominate three others to do the same, donate to charity or perhaps both; Nintendo of America's Reggie Fils-Aime, notably, was challenged by Microsoft's Phil Spencer.
Fils-Aime promised that he'd step up to the challenge and take it further, and Nintendo has now released footage that fulfils that pledge. The Nintendo of America President is joined by other senior management figures of NoA, Mario and plenty of onlookers as they're all dunked with rather cold water. It's a great effort, and naturally the main man is the big finale.
You can see it below, so let us know what you think.
Comments 47
Someone has to make 1:30 into a GIF. This is a moment for the ages.
Also, The Bucket was too small.
Good to see them doing this, even though I am getting sick of seeing everyone doing it.
I enjoyed watching this. It really seemed like they were having fun as a team.
BUT WHERE WAS THE TRINAN
FINALLY! I've been waiting for him to this for a while.
"Such a waste of water! Think about Africa!!". <- I would say that if I was completely ignorant
Who did he challenge...
I spotted this and put it in the forums
I only care about one thing: did they still donate? Because if not, it's a pretty pathetic attention grab.
Apparently he Mario's New York. Whatever that means. XD
I think this is really cool. The gave everyone at NOW the opportunity to donate and everyone who donmated got a raffelticket to dump Ice cold water on one of their bosses ^^ simply genius ^^
i wish the corporate world would get behind punch yourself in the face for kidney failure
@Kaze_Memaryu Unless Reggie was lying in the video, they had their employees donate for this cause and were given a raffle ticket so they can have a chance to dump the ice bucket on Reggie and the others.
@Iggly Ah, okay. Sorry, I don't watch ice bucket challenge videos, so I wasn't aware of that.
Did my best here D:
That had to be the longest 20 seconds of his life!!
Ha awesome!
Well his body was ready after all. For the rest... no.
The Reggie bot dominated, of course!
Awesome.
No sign of Ice Climbers
Considering only 7.7% of the proceeds from this campaign actually get donated to research, it is complete BS. Better to not use water and donate to charitywater.org, instead.
More people die due to lack of good water each year than they do ALS.
He didn't challenge anyone I was hoping he would challenge Iwata
Nintendo: Always making everything better.
Now for Iwata, Miyamoto, Sakurai, Itoi, and Tajiri.
I have more respect for Reggie now just b/c he was wearing a T-shirt. Bonus points for NY. He seemed like a real person, it was nice.
His body was ready.
Reggie....what would we do without you?
This is why I love Nintendo. NINTENDO FOR LIFE!
@DarkLink95
he said in the video they challenged the management staff at Nintendo.
PlayStation and Xbox also did it too. Infact, they did it 2 weeks ago.
https://www.youtube.com/watch?v=rni0Rtu4jTs&list=UU-2Y8dQb0S6DtpxNgAKoJKA
https://www.youtube.com/watch?v=OUDqeXVgoOE&list=UUjBp_7RuDBUYbd1LegWEJ8g
Doing my ice bucket today
That bucket-dumping structure was almost as stable as the WiiU console. Almost.
His body was at its maximum readiness level.
LOL! Good job nintendo!
Wonder how many takes the PR people made Reggie do.
Yes! His body was ready as we already expected. Great to finally get it confirmed! Go ReggieIce!
@Silent
Mega Regice confirmed for OR/AS, guys!
After ten years with Nintendo, his body's never been more ready.
Great video!
I'm not sick of ice bucket videos, but I am sick of people complaining about them. I knew when I came in here I would read comments about how it was a waste of water or how the ALS charity doesn't use their money wisely. I don't think that's the point. I think the point is people are trying to do a good thing and help out others. If you don't think that ALS is a good cause, donate to a different one. If you don't think that dumping water is a good idea, don't do it. But please stop complaining about the rest of us who are just enjoying our summer full of idiots dumping cold water on themselves, present idiot included.
The ice bucket challenge is a very bad thing when you think about it. It causes everyone to donate all their money ALS and makes other charities starve as a result.
@ryanator008 That's not how money works. People choose where to allocate it - and most don't go for charities. This increases the exposure of one, it doesn't decrease the exposure of others.
People need to stop complaining about the Ice Bucket Challenge. It's a worthy cause. Sure, there are other diseases that are better known and affect for people, but don't blame ALS for that. It's a horrible disease that normally flies under the radar. They have been running a successful campaign and that is good for them. The money they have received will fund them for a great number of years, and that's a very good thing. Most people will donate to higher profile diseases like cancer multiple times in their lifetime. I'm willing to bet that this is the first, and probably last time that a lot of people will donate to ALS. In 6 months this challenge will be pretty much forgotten. Don't knock a good thing just to be a buzzkill. Enjoy the silly vids while they last, and be glad that the money is actually helping people who are suffering and their families.
@Discipledoctor Lol ikr
@SageWaterDragon
Rich people and big corporations normally have a set amount to donate to charity (all for publicity of course). If they think they can get on the news for donating to ALS, they will, and all the other charities suffer.
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