Fitness fun

During a recent financial meeting with investors, Satoru Iwata has discussed how Nintendo hopes to improve Wii U sales momentum with the release of Wii Fit U and the month’s free trial period.

The company president explained it was difficult to turn heads once the Wii U launch-period had passed:

Under the current circumstances in which Wii U has lost its launch-period momentum we find ourselves in a situation where it is difficult to turn the attention of those who do not actively engage with games to Wii U; we felt that it would be difficult to hope that advertising and releasing our games in a standard fashion would be sufficient to create enough buzz in society.

Iwata went on to mention how Wii Fit U and the trial period aimed to revive interest in their latest home console, and how initial sales and profits would only suffer for a short period of time as a result of the short-term campaign:

This title is not the kind of game whose success hinges on its initial sales... it is true that its initial sales and profits will suffer as a result of this campaign, but Wii Sports and Wii Fit achieved great popularity and large sales over an extended period of time because they managed to create adequate buzz in society.

The question is — can Wii Fit U and the free trial Nintendo are offering really save the day? Let us know in the comments.