Eun Ji Park (on the left, in case you were wondering) is a popular TV host in South Korea

Nintendo of Korea is having to deal with an unfortunate piece of bad publicity after its Twitter account was allegedly used to post a derogatory comment about former weather presenter Eun Ji Park.

The comment read:

"She should have just stayed as a TV Meteorologist. Getting all the work done on her face like that. How come a brainless b***h like you gets the entire spotlight? Who is your sponsor? TV...sigh..."

According to Kotaku, "Sponsor" is the Korean equivalent of "Sugar Daddy".

The Twitter account was apparently used to post a comment on a news story regarding Eun Ji Park — who is now a celebrity and TV host — but has since been deleted. However, Korean news sites are now reporting on the story, which means that is unlikely to be forgotten about any time soon.

Many in South Korea are speculating that the person responsible is a Nintendo of Korea employee who mistakenly used the wrong Twitter account to post the comment — something which has been denied by the company.

Speaking to Naver, a Nintendo of Korea representative had this to say:

We've determined no employee has posted such comment on our Twitter account. We'd like to know how this ended up on our Twitter. This matter is frustrating.

Hardly the kind of thing you expect from such a family-friendly company, that's for sure.