Microsoft caused a stir last year when it confirmed that its intended purchase of Zenimax had gone through, known better as the Bethesda deal. For over $7 billion Microsoft picked up Bethesda and a range of talented studios, with lots of discussion at the time over the impact of franchises like Fallout, Elder Scrolls and the upcoming Starfield being Xbox and PC exclusives. In what is increasingly becoming a very 2020s console war between MS and Sony it was a major blow, while from a Nintendo perspective it felt like another world, where two giants slugged it out as we enjoyed a bit of fun play on Switch.
Today's news, that Microsoft has agreed a deal to acquire Activision Blizzard for $68.7 billion in cash, has caused an even bigger shock. The value of the deal is significant, as are the franchises and companies that could come under the company's umbrella — Call of Duty, Crash Bandicoot, Diablo, World of Warcraft, Overwatch, Candy Crush and many more. We included the latter very deliberately — many of us would snort in derision at the mention of Candy Crush but, to be blunt, the value and revenues of Activision Blizzard's mobile properties are also a significant part of the deal. People have also been bandying about the comparative 'value' of Nintendo compared to that fee; the numbers being used are nonsense, but it shows how frazzled and befuddled this event has made onlookers.
Quickly, though, let's clarify a couple of things. Though Microsoft has 'bought' Activision Blizzard, the transaction is far from complete. The respective boards have agreed a deal, but it still needs approval from Activision Blizzard shareholders; that will probably happen with little issue. The next question, however, will be how long it takes for regulatory approval, most notably in the United States and Europe. Major corporate takeovers are always assessed against monopoly laws and a slew of regulations. The odds are probably on the deal eventually passing, but it'll be in the 2023 fiscal year at the soonest, so it could be a year or more from now before it's all completed, assuming no issues along the way.
Microsoft, it should be said, is also likely benefitting from the issues that have blighted Activision Blizzard over the past year or more, making the gaming giant 'vulnerable' to a takeover like this. Its corporate culture has been condemned due to alleged poor treatment and abuse in multiple studios, and though current CEO Bobby Kotick will remain in his post while the takeover concludes, his position after the deal may be untenable. Time will tell, with ongoing court cases and legal proceedings that will bring more to light, although it seems inconceivable that Microsoft wouldn't clean house the moment the deal goes through, especially given Xbox boss Phil Spencer's previous comments on the Activision Blizzard situation.
Rather like Disney surveying its wealth in the past and opting to seek domination of film and TV media through the acquisitions of Star Wars, Marvel and 21st Century Fox, Microsoft is pursuing a similar strategy in the gaming space.
In terms of what's going on and the contest Microsoft is in, there's little doubt its primary target is Sony and PlayStation. The companies have been competing for the same console owners for two decades, in recent generations putting out hardware of near-parity in technical terms and often battling to be the lead system on major multi-platform titles, with exclusives then being a key extra piece. Sony came out well on top in the PS4 / Xbox One era and has trended ahead so far in this generation, but Microsoft has been transforming the market with the long game in mind.
Its focus on Game Pass, securing exclusives for the service through acquisitions, and a shift towards cloud and PC gaming as key areas to grow the Microsoft / Xbox brand — these are factors where the company is trying to go beyond the console + game sales = win formula. This acquisition, if it goes through, is exceptionally aggressive, due to the scale of the deal and the franchises that it'll be able to seal away into its Xbox / PC / cloud-gaming bubble. When Microsoft talks about making gaming available to everyone, it means everyone via an Xbox login on PC / console, with streaming bringing mobile phones and tablets into the picture.
Rather like Disney surveying its wealth in the past and opting to seek domination of film and TV media through the acquisitions of Star Wars, Marvel and 21st Century Fox, Microsoft is pursuing a similar strategy in the gaming space. For Sony, there's little doubt that this is starting to become an existential threat to PlayStation, though the company has a significant fanbase and wealth of IPs and resources of its own. Depending on your feelings, it's perhaps a slightly unedifying spectacle.
So, where is Nintendo in all of this? Well, for one thing we've seen a very different dynamic between Nintendo and Microsoft in recent times, one that has generally been cooperative and friendly. Microsoft has brought some key titles to the Switch, with Minecraft being a continual hit on the system. We've seen relations that are evidently friendly enough for Rare IPs and games to feature on Switch, namely Banjo-Kazooie in Super Smash Bros. Ultimate and on Nintendo Switch Online. Throw in titles like Cuphead and the Ori games and there's a pattern that Xbox is happy to share suitable content with Nintendo and take its publisher share of the royalties.
Nintendo, in many ways, has been operating a separate gaming bubble from Sony and Microsoft since Satoru Iwata took over the company and led it to release the DS and Wii.
There have been rumours in the past that Microsoft has tried to get Game Pass on the Switch, even as a streaming service — discussions may have taken place but even if they happened, that result never seemed likely. To host Game Pass would be a logistical challenge, and there'd be the question over how Nintendo would benefit financially, and how that would all filter down to the broader platform. In addition, having Game Pass on the system would arguably damage the eShop's revenues. Though it's been talked about a lot, it's hard to see how it'd be in the slightest bit attractive to Nintendo.
As mentioned above, another conversation that's reared its head today is 'what if Microsoft bought Nintendo'. As is well documented, Microsoft tried and failed that one about 20 years ago, effectively being laughed out of the room. While the idea is fun to debate and joke around with (stay tuned for that), the reality is that Nintendo will neither be seeking a buyer nor need one. To suggest that Nintendo would entertain that idea arguably exposes a misunderstanding of corporate culture in Japan. Does Microsoft have the resources to make a fair offer to buy a company like Nintendo? Yes. Will it happen? Almost certainly not.
Nintendo, in many ways, has been operating a separate gaming bubble from Sony and Microsoft since Satoru Iwata took over the company and led it to release the DS and Wii. Instead of competing in gaming and graphical technology and horsepower, Nintendo became an entertainment company focused on concepts and content. That's why each generation has two very distinct battles. Microsoft and Sony compete in one end, and on the other side Nintendo strives to succeed with its own unique brand of gaming. The industry is richer for having both sides.
In terms of the specific impact on Nintendo of Activision Blizzard becoming a Microsoft property, it could be minimal. Both companies have supported Nintendo hardware with suitable games, and that's likely to continue. As we've said, Microsoft's direct 'fight' is with Sony and in growing the global gaming market, but it hasn't been averse to family friendly 'Nintendo-like' content being on Switch. It's hard to see that ending, but it's doubtful that Microsoft's warm relationship with Nintendo of late will suddenly result in a Call of Duty Switch port.
In the bigger picture, there are significant questions around what Microsoft is trying to do, and the impact its potential success could have. We've drawn the comparison to Disney, and if Microsoft owns enough major franchises and provides a 5G friendly cloud service that thrives in untapped markets, it could start to dominate gaming. There are regions where many consumers are financially poor by European and North American standards but are nevertheless increasingly connected online and eager to enjoy more forms of entertainment — countries like India and Brazil are huge growing markets. In terms of 'the West', Microsoft could also win over a lot of console fence-sitters through sheer IP power in the years to come.
Nintendo, as a corporation, is very different to Sony and Microsoft. It's smaller and purely focused on gaming and related entertainment, with solid expansion into other areas with licensed products like the LEGO sets, theme parks and the upcoming Mario movie. There's no larger overarching business in which gaming is merely a 'division', and even in its most outrageously profitable years, Nintendo's revenues are different in scale to the wider Microsoft corporation, for example.
Phil Spencer has used his company's unrivalled buying power to assemble an imposing, impressive first-party IP catalogue, an area where Nintendo has always had the upper hand
Yet there's perhaps a feeling that while Microsoft makes staggering moves, and commits itself to a very specific vision for gaming, Nintendo isn't visibly making any equivalent leaps. The same could be said for Sony, but there's noise about the company introducing a Game Pass-style service soon, and it's been acquiring studios itself on a smaller scale; it will react to the Microsoft threat. Nintendo purchased Next Level Games, but elsewhere the strategy is 'the norm' — Nintendo Switch Online is relatively limited and focused on a handful of retro platforms and Animal Crossing DLC. 'Cloud' releases are typically from third-parties and aren't highly regarded. The model is the same as usual, too — release games at the normal retail price, sell them, everyone's happy.
And, to be fair, many of us probably are happy that Nintendo is still familiar and doing things 'the right way'. The only question is whether, five years from now, Nintendo will be in tune with the rapid and daunting shifts we're seeing in the industry, and whether it'll react. There's every chance that Nintendo will be as strong in five years as it is now, but these industry shaking moves from Microsoft do give pause for thought as we look long term. Phil Spencer has used his company's unrivalled buying power to assemble an imposing, impressive first-party IP catalogue, an area where Nintendo has always had the upper hand.
It is, ultimately, a strange and disruptive time in the games industry. It'll be fascinating to see what happens next in the wider market, and specifically how Nintendo navigates these mysterious, choppy waters in years to come.
Feel free to share your thoughts on this latest bombshell takeover below.
WarCraft, Diablo, StarCraft stuff in Minecraft I hope!!!
How does it impact nintendo? Likely not at all.
Not really unless they want to give us goldeneye reloaded
I really don’t like this move. Feels like Microsoft isn’t really contributing to the gaming space in a way I respect ie continue to create new ips and games that stand the test of time. Instead they just want to create a monopoly. With that monopoly they want to change the current set up of gaming to an exclusively subscription based model. I wouldn’t be surprised if they want to stop making Xbox’s and migrate their game pass exclusively to PC and maybe compete against steam.
Looking more like a Trojan horse to dismantle gaming as I have known it for 25 years. Yes this post reads like an old person bemoaning change. But change isn’t always good. I like change but not this
Nintendo consoles always have and always will struggle to play the biggest third party AAA games so these acquisitions have little impact for nintendo gamers
Those who are interested in overwatch 2 though will be happy to know that all new pvp maps, modes and heroes will be added to overwatch 1, so unless you're interested in the heroes missions there's no reason to purchase the sequel
I just hope Microsoft put the brakes on the "abusive work culture".
That's alot of money for a company that has milked every drop of profit out of their games already.
Nintendo will be fine. It’s Sony that this will affect, and yeah, the industry as a whole. Absolutely abhorrent Kotick isn’t going immediately but word is that firing him without cause will give him over $250 million in severance, whereas waiting until the deal goes through and launching an investigation to oust him means he’ll get just over $250k instead. Still horrible.
Still no go on Call of Duty for Switch?
People aren't seeing the big picture on this, and it shows.
This is huge for MS, and could be pretty destructive for AAA development in general.
MS has set an example; No company is out of buyout range. And if MS can do this to Activision, they can easily just buy smaller studios en masse the same way. And have bought companies already that small.
Yacht Club, Platinum, Gears of Breakfast, Tribute... All of them can be bought as easily, and likely even bullied into it now that MS has made a HUGE statement with Bathesda and now Actiblizz. They have done so already with Thunderful.
Which, in tandem, restricts what Nintendo can do to court new developers to appear on their systems. Which is indirect takeout on Nintendo.
First Nintendo is just as big as the other studios so this reticle is nothing but speculation. Second Nintendo has more IPs than Sony or Microsoft leaving it to be a extremely gaming company. It also has more active IPs than either of them as well. Nintendo doesn’t compete with either of these companies because it doesn’t have to at all. They continuously do what they want and that is to innovate and entertain. Nintendo will continue to thrive and laugh at anyone wanting to try and buy them and they will also be buying up companies as they see fit. Nintendo has over 1 trillion set aside for future expansions and purchases. They will be perfectly fine for the next 20 years at least.
I would bet console friendly games like Call of Duty (proper entries not Warzone) and Diablo will be Xbox/PC only going forwards. Smaller stuff like Crash/Spyro could potentially go anywhere, but realistically after spending 70 billion are they really going to want to put these things everywhere (PS5 at least?). This is about bolstering Game Pass and the Xbox brand, why continue to support their biggest competitor? You could say they’d be leaving a lot of money on the table by not putting new CoD games etc. on PS5 but you can say that about them not putting Halo, Forza etc. on there and it’s obvious why they don’t do that.
As far as Nintendo are concerned it’s clear with their support and collaborations that Microsoft don’t see them as a direct competitor right now considering Nintendo occupies the handheld space more than anything. With Microsoft’s history of supporting Nintendo handhelds and Activision under their umbrella now anything can happen, just probably not so much as far as Sony are concerned.
This won’t affect Nintendo significantly. It’s Sony that will be affected
There are Activision games on Switch (Crash, Spyro, CTR, Tiny Hawk, Diablo, Overwatch) and they have all sold moderately well on the platform, so this definitely does impact Nintendo to some degree.
However, none of those games are anywhere close to being blockbusters and all of them were late ports on Switch outside of the CTR remake.
Nintendo will be hurt but not by any serious degree. Sony on the other hand may lose Call of Duty on PlayStation, which has been the perrenial top seller on the platform for the last decade+.
@UltimateOtaku91 they may not have the super graphics but Nintendo actually has more games that are fun than either company. Nintendo realizes that gaming is about fun and entertainment not being number one in game ownership although they still have more ips and active ips than either company as well. They will not be phased by this and I expect them to acquire more publishers and or make new divisions and come out with even more ips.
Microsofts financial year 23 starts on the 1st July 2022 so technically the deal could complete anytime between then and end of June next year.
Another consideration is that if the is ongoing consolidation by; Microsoft, Sony, Epic, Tencent, Amazon(?) etc then Nintendo might be forced to make some acquisitions themselves.
@Dirty0814 I hope Nintendo buys some publishers and more acquisitions
Doesn't affect Nintendo much, most of Activision and Blizzards aren't that well known to the Nintendo audience anyways. Probably the only IPs affected are Crash, Spyro, Pitfall, Tony Hawk, Skylanders, Diablo, StarCraft 64, WarCraft, Overwatch, Call of Duty, etc., but more towards Sony than Nintendo. It is kinda interesting that Microsoft now owns all three main popular Craft series: MineCraft, StarCraft, and WarCraft. If they could combine them into one main universe it'll be call TriCraft.
Its microsoft and nintendo we're talking about, I think the switch is Pretty much In the clear.
Its sony thats probably going to get screwed over.
Does it almost certainly mean Microsoft can't buy EA or Ubisoft, it will be interesting to see if they are still independent in 5 years.
Games will go on sale more often and we’ll likely get some Call Of Duty titles.
I'm SO HAPPY Microsoft purchased Activision!
As both an owner of the Nintendo Switch OLED and the Xbox Series S, maybe I can finally play call of duty on the Go on my Nintendo Switch! It would be nice!
If Nintendo wii can handle it, then Nintendo Switch can with no problems!
While this particular huge purchase may not have a profound direct affect on Nintendo's business, it has the potential to really upend things indirectly.
What I fear is Sony aggressively snapping up devs of its own in an arms race with Microsoft. Imagine if Sony acquires Sega, or Capcom, Square-Enix, or Bandai Namco, further and further isolating Nintendo. The whole industry as we know it could change, and change quickly (and not at all in a good way).
Best selling PS4 games as of February 2020:
7 out of the Top 20 games may no longer be playable on PlayStation anymore (and this list doesn't even include the last two Call of Duty titles that were released since February 2020).
Feels bad for Sony Ponies, I guess? Overwatch 2, Diablo IV, and all future CoDs will probably be Xbox-only going forward. Nintendo didn't have a chance of any of those games being ported to their platform, so this move doesn't matter to them I would suppose.
@westman98 exactly why I'm not a PlayStation fan. Because they don't have the exclusives that interest me. Nintendo Switch and Xbox Series S and my Gaming PC are all I need. Nothing against Sony, I just can't get into their exclusives and I'm not spending $500 on a console for Spider-Man.
@Magician Sounds great to me:-)
Nintendo is the one company that can probably go ‘meh’ and ignore the news. Microsoft have a friendly relationship with Nintendo and the Switch (2) is an additional marketplace rather than a rival. Franchises like Crash and Spyro are hardly Mario or Kirby!
Nintendo ( $54.78 B) could buy som japanese companies:
Square Enix. Market cap : $5.58 Billion
Ubisoft. Market cap: $7.13 Billion
Capcom. Market cap: $4.60 Billion
(Values from quick googleing)
Edited Market caps.
@westman98 based on that list Sony should try and buy Take Two!
I wonder if Take Two, EA, Ubisoft and Square Enix will remain independent? I'd love to know what their CEOs think of this...If you're Ubisoft donyou start buying up smaller studios so you can launch your own streaming service in 5-10 years?
@NintendoEternity Oh god, you again?
@FarsanBaloo those values aren't right? I think Ubisofts is €6.15bn (market cap) so an acquisition would probably be north of €10bn.
The consolidation of bad game makers will make the bad games even easier to ignore. Hopefully this will be the last gasp of western """AAA""" development.
Nintendo probably doesn't care because the current state of Activision is not worth it on the potential of games, more so on the IP side.
Activision was doing barely anything with their IPs bar say a bit of Diablo and Call of Duty.
So in all honesty, this one move feels a lot more "safe" for the industry than the Bethesda one. If anything Microsoft could push for more ips to be "revived". Bethesda WAS making games for everyone (for the most part), unlike Activision which was just a Call of Duty Warzone machine.
Meh. The only series I remotely care about in this merger is Diablo. The rest are shovelware or just not my cup of tea. The Bethesda acquisition was a much bigger deal than this, in my opinion. Just more games I won't play on a console I won't buy.
@Medic_Alert True that. Although I don't care for competitive shooters anyhow.
Hopefully Microsoft throws us a bone and gives us games Activision didn’t see the need to give us. I doubt it but🤷🏾♂️
Don't see MS buying Nintendo even if Japanese law allows that to happen now, who even knows.
Nintendo could probably gain a few games from this, but a year or 2 from now we'll have to see what the Switch successor is. Probably a fully backwards compatible Switch 2 but you can never predict Nintendo logic. But I don't see MS ever caring about Japan that much when they have the rest of the gaming world to conquer so this purchase probably won't affect Nintendo either way. Unless Sony was forced out giving Nintendo Japan but Sony has kind of abandoned Japan anyway so 🤷
@Lem1697 hey I didn't rub the lamp lol 😆
Meh, the last thing I think about when it comes to Nintendo are anything Activision-Blizzard related games. Aside from Diablo and Overwatch, the Switch isn't really much of a market for them anyway and at the end of the day, people will buy Nintendo consoles for their exclusive libraries (and maybe indies that are worth playing on the go).
Nintendo won’t be impacted by this.
I’m pretty sure Sony’s collective leadership ***** their pants simultaneously when they opened their Twitters for the day.
I have this very strong feeling that Sony is going to buy Square Enix. It just makes too much sense, and it’s the only way they could respond. They would get a ton of IP exclusively, plus they would get a number of western studios and IPs owned by Square-Enix.
Nintendo have proven to be able to stand on their own two feet without a third party crutch. So this won't affect Nintendo as they are one of the most prolific developers out there and their games are beloved world wide. SONY, on the other hand, have basically come home to a dear John letter! Microsoft keep doing this, they will either stiffle Playstation output or force a buying war (particularly if SONY have similar designs to Gamepass.)
Last one to buy EA is a numpty.
Feels like a new Iron Curtain is falling over the game industry.
Walled and fortified fiefdoms are being carved out and fought over.
Subscription services are being marketed to reduce physical game ownership.
Later on, we may not have any physical games at all. I'm not a fan of any of this.
Reducing the amount of 3rd Party Studios doing multi-plats doesn't help gamers.
Nintendo estimated net worth: 37 billion.
Sony estimated net worth: 145 billion.
Microsoft estimated net worth: 2.25 TRILLION.
Microsoft could purchase the value of Nintendo over 60 times if it wanted. According to the article, they are buying ActiBlizz for nearly double Nintendo's worth in freaking CASH. Try and put that into perspective, in your mind!
So it doesn't make sense to me when people are still patting Nintendo on the back. They don't need to worry now, but buyouts are only dependent on timing. It was exactly the right time for Activision Blizz to get bought. A different circumstance for Nintendo will arise, setting themselves up for a potential buyout.
Remember, the Wii U nearly ruined them as a company, due to how much third party support they lost. Same with the N64; they lost a TON of third party support for sticking with cartridge based systems, which at the time was massively frowned upon. Their third party gaming libraries took years to recover from those mistakes. I think the Switch finally put them back in an interesting spot, in that regard.
Nintendo is doing great right now with the Switch, but you have to ask yourself why more people are willing to give their money to Microsoft and Sony, before holding Nintendo up as if they are some last bastion of gaming. CLEARLY, they aren't the only company doing something right.
Come on, your personal enjoyment of a company can't be that blinding, can it?
It's a huge blow to Sony. There's no other way to spin it. The Bethesda deal was a big hit and if this was a boxing match you'd expect the referee to step in at any moment now.
Microsoft now has Sony completely in the corner. They can make Activision games exclusive but I'm not sure this will necessarily happen for "legacy" IPs. They can instead make them more expensive and have PS5 buyers subsidise the players on XBox GamePass whilst telegraphing that clearly. "The game you've just paid £70 for is free on XBox and it looks & plays better".
Sony's opportunities to counter this are very limited - they lack the resources to just go out and buy companies like EA or Ubisoft without risking the stability of the company. It will - presumably start to scare the remaining "big beasts" like Ubi, Square-Enix and EA. You might see them increasingly willing to strike up big exclusivity deals with Sony to defend something like the status quo - none of them would want to see Playstation fail - they need a viable competitor to XBox in the market.
In that way Sony could be equally aggressive without "buying" companies outright.
Ooohhhh noooooooo now I won’t get Diablo on switch whatever will come of this ooohhh nooooooo we’ll be getting SO many new crash and Spyro games that it will TOTALLY suck not having any of the future crash and Spyro games that will DEFINITELY be made on switch oh noooooo-
Hope Nintendo gets nervous and buys SquareEnix, Sega (they own Atlus tight?), NIS or some other big Japanese player.
Hopefully any potential Crash Bandicoot or Spyro the Dragon games, will continue to be released on the Switch (and future Nintendo consoles). Then again, considering the last Banjo-Kazooie game came out almost fifteen years ago, I wouldn't be surprised if Microsoft never puts out new Crash and Spyro games.
@GamerDad66 exclusive games were more prevalent in the SNES and Sega Genesis era than they ever have been today so this isn't anything new, i wouldn't be too worried about this.
This won't effect Nintendo's own games, mainly because i doubt Nintendo will be getting many games off the back of this, if any at all.
It will have an impact on Sony though, there really is no sugar coating that, Sony humiliated Microsoft in 2013 and you have to believe that this is some sort of pay back for that and oh boy are Sony getting paid back.
Sony can't even make their hardware available while Microsofts is a lot easier to get.
Impact is nearly none to zero.
@SwissCheese NO! Buyouts are horrible for the industry
@Lony85 it’s rare’s fault we got no banjo games dude. They’ve had every freakin chance to make a new one but just choose not to
@noobish_hat They had to be, they need Nintendo to be able to profit in Japan. As you know Nintendo is helping them market Minecraft in Japan for Switch.
Realistically, I see no impact at all for Nintendo.
Sony will be sweating.
@StuTwo EA is an interesting one, how much of their value is in their sports franchises and how would FIFA, NFL etc react if their games became exclusive to one platform? I don't think they would be happy? Maybe EA are the hardest for anyone wantong to make games exclusive to buy?
@BloodNinja The difficulty with comparing Nintendo, Sony and Microsoft net worth is that Nintendo is just a games company. Sony's gaming division is one leg of a much bigger table (albeit the most profitable leg). Divisions like film, TV and consumer electronics are large and provide them with vast turnover (but some of those divisions don't make much net profit on that turnover). It makes them a more stable business overall (and a more valuable business).
Microsoft are a different beast entirely - of course. They have the cash on hand to distort the market to their desires.
Nintendo is slightly less exposed to Microsoft's power because of where and how they are positioned as a toy maker. Sony are looking for near enough the same consumers, in the same demographics in the same key territories that Microsoft are targeting.
@BloodNinja I've already spoken to you and i know how limited your knowledge of any other countries are except for the US.
You don't know how the rest of the world works but it's okay, I'll help you understand a little bit.
Japan has LAWS against foreign buyouts, so unless Microsoft lobbies to literally change Japanese laws (which they won't because doing such a thing would hurt them more than buying Nintendo could help them), Nintendo won't ever be purchased by Microsoft.
Not necessarily. IPs will consolidate and others will take up those that are abandoned (as gunvolt did for mega man)
AAA development is becoming more expensive and risky, but platform providers will still want to have the best games and will invest anyway.
Nintendo buying others would likely mean lower time to market, but better games. Would love to see their take on Square or Atlus IPs
@StuTwo also, Nintendo is now limited to the switch, while the risk used to be shared among Handheld and console
Then that's good! It means that I have to throw away my ego against MS. Because I like StarCraft 2 but it also could mean a new step for World of Warcraft! And I have played and enjoyed a few games Nintendo put on like Ori and the Blind Forest and I think a few of my friends plated Cupheads. Especially with PSO2NG! I think MS really are helping those who want to play the best games where ever they are. It's my ego though. Even though I did work in Xbox Live. So MS I am ready for your games. I don't know if it will work but can we get World of Warcraft on Nintendo Switch or have a new version of it to work for the handheld system.
@Gamer_Zeus what are you referring to in 2013?
MS wouldnt buy Nintendo because it would ever fit in terms of culture. Nintendo is much to Japanese to ever fit within MS
@BloodNinja and Nintendo's net worth is 60 billion with a market cap of 71 billion.
Research facts before talking crap.
@MarioBrickLayer when Sony made a fool of Microsoft at E3, Microsoft tried the DMC only thing and Sony slapped it across their face, it basically handed Sony the generation.
Sony had all the moment going forward.
At the time it was huge, you can still find videos on it.
@meeto_1 there is also another side of the coin. For example Obsidian was also bought by MS and now makes new IPs because they have more money and can risk more (Grounded, Avowed).
@SwissCheese I'm not the one claiming they will.
Nice article Tom.
Personally I don’t like the way MS are buying their way to the top.
Nintendo will be absolutely fine. This is why I've always been a fan of Nintendo's focus on developing and maintaining a diverse stable of first-party IPs that are exclusive in the truest sense of the word. And also why I'm glad they've maintained their Japanese identity.
It'll suck not having some of these third-party AAA ports going forward, but this is so much worse for a company like Sony that is largely dependent on popular third-party series to maintain interest in their brand. CoD has been so huge for Playstation.
I guess Switch won't see Diablo 4. Probably not a big loss.
1) If Sony wanted to buy Take Two, they should have done it before Take Two aquired Zynga and effectively doubled their own market cap.
2) I'm sure the NBA and WWE would take issue with PlayStation trying to make the 2K sports games PlayStation exclusives. Sony couldn't even prevent their own 1st party MLB The Show from going multiplatform.
3) Rockstar games take forever to release, while Call of Duty has been annualized for nearly 2 decades. Making GTAVI a PlayStation exclusive will still not come to offsetting the impact of potentially losing Call of Duty every year forever.
@BloodNinja A majority of Microsoft net worth comes from their computer software and OS so it really had nothing to do with gaming. Same with Sony, a majority of their net worth comes from their other electronic products, movies, and disc media. Had Nintendo not stick to only games, they would had a higher net worth in value as well but since they're only specifically a gaming company their stakes are lower meaning if they ever failed in gaming then it's the end for them. Microsoft and Sony could still fall back to their previous industry if their gaming division failed.
I seriously wonder how Sony is going to react to all of this. Are they buying any new studios as well??
@Specter_of-the_OLED Nothing to do with gaming? Which platform is the most popular to game on, between Microsoft, Linux, or Macintosh? lol
@StuTwo Nintendo just opened a theme park, are making movies, make tons of merchandise, and have roots in love hotels and collectible card games. If you think they are just a games company, well, ok! Hahah
@westman98 I forgot about that! I wonder if that makes it almost impossible for Sony and Microsoft to buy them? Would regulators allow a Microsoft acquisition after Zenimax and Activision/Blizzard?
@BloodNinja Yes, but the Theme Parks, Movies and Merchandise are all based on their games and rely on their popularity. When Mario is no longer cool, people won't have any more interest in watching a Mario Movie, so unlike Sony & MS, Nintendo can't fall back on their other products if they fail in gaming.
@BloodNinja Those movies are made by other studios not necessarily own by Nintendo themselves, those theme parks are merely own by Universal Studio, again not own by Nintendo so they won't be seeing much of a pay cut from those, maybe just a slight few. It's not like Disneyland or Disney World where it is legitimately own by the company. Yes they do had merchandise and other items like cards and toys but those are done by third party partner companies with their license so even if they earn some profit from those, it's not a lot compare to their gaming division.
@BloodNinja oh and you were wrong about Sony's net worth too, Sony's Market Cap is 131b, but their actual net worth is around 74 billion.
Again, research your facts.
@Funneefox is it? I mean Microsoft owns Rare right? Therefore they own the Rare IP's yea? So what's stopping Microsoft from taking Banjo-Kazooie and giving it to another studio to make the game.
You can say it's on Rare, but ultimately nothing is stopping Microsoft from making another Banjo-Kazooie game, other than they don't want too and that's my main concern when it comes to Crash and Spyro.
@chipia exactly what I’m saying, thanks
@Specter_of-the_OLED Uh huh. Anything else?
PC gaming brought in an estimated 37 billion in revenue in just last year, btw. That’s how much Nintendo is estimated to be worth as an entire company. lol
I hate this kind of everything under one company monopoly and makes me want to support smaller devs more. Feel the same way about Disney.
Console manufacturers used to find smaller talented devs to bring under their wing and develop unique games. Now it's just buy the biggest publishes out there and take over everything. Didn't Microsoft have anti trust lawsuits in windows 98 days?
I don't think it affects Nintendo at all. Nintendo has and will continue to chug along because they're the only large game company that still makes appealing stylized games with likable characters that feel like actual fun video games instead of miserable, depressing nightmares. More and more people are pretty much ignoring everything other than Nintendo and indies because all Sony and MS ever do is churn out dudebro games that are either desperately trying to look like the most boring movies ever or are grossly exploitative with micro-transactions or some mix of the two.
Like what is MS going to do with all these studio purchases? I'm going to laugh so hard when Starfield, this big exclusive game people are so excited about, turns out to be a blatant No Mans Sky clone designed around MTX and everyone hates it and it turns into a gigantic joke like Fallout 76. These companies are all trash, Microsoft is basically just hoovering up garbage and becoming a gigantic dump. Why would Nintendo even care? They have a captive audience with nowhere else to go. The only thing that actually "competes" with Nintendo is indies and the PC, and that's barely a competition so much as friendly coexistence.
@SwissCheese not every company is like that though that’s the problem. Just look at how much Konami slaughtered Hudson soft or what happened with frogwares and the sinking city debacle.
Such big news, it was even on the national German news haha.
Regulators would be fine but other parties that I mentioned may not be.
This won’t affect Nintendo too much. Bethesda seemed to have more games out for the Switch than Activison does.
Zelda, Mario,Pokémon and every other Nintendo first party still exist. They will be fine.
Microsoft is not just video games. I remember hearing that they operate Xbox at a loss. Nintendo is the only strictly video games company out of the three. Sony has Spider-Man,venom and every other thing they release.
@Dirty0814 Nintendo has done a great job with accessibility and character development.
I wonder if this actually creates an opportunity for other developers to step up with both Sony and Nintendo…
.I have an Xbox, but I also like the other consoles, plus don’t care at all for COD. Diablo and some of the other franchises will be nice on Gamepass.
Well I know this answer! 1 company has next to zero on switch and the other has even less. 1 company doesn’t put out games people really want and the other doesn’t put out games. Short version not at all, long version what exists will continue and since nothing is coming over anyway then oh well. Bye
Hope Nintendo is able to viably stay in the market for the next generation (or next half decade). I wonder if big market shifts like this out pressure on them. They’re invariably losing market space when purchases like this happen, despite not being direct competitors.
Hope Nintendo starts innovating.
tbh I couldnt care less about it, lol. If I wanted to play CoD i would have bought an xbox or ps5. The only game in a LONG time that I regret(ed) not having a next gen console was the witcher 3. So much so that I toyed with the idea of buying one of them when the remaster comes out - however, now that I have been playing the witcher on switch for about 2 weeks, the novelty has worn off, and ultimately I have to admit its not as amazing as I would have hoped...
If nintendo keeps on doing what they have been doing in recent years, the future looks bright
@TMG44 I agree with your point but I don’t think it applies to a publisher the size of activision. If one of the big three bought Team Cherry (hollow knight) for example then that would no doubt open the door for them to expand the number of staff and maybe feel more comfortable creating a 3D game that they had in mind but lacked the resources and/or were risk adverse. I don’t think activisions output has been limited by money or resources.
You could argue that Microsoft might put more input in terms of direction that inspires new ips. Time will tell. In this regard I feel Nintendo could have more of an affect on such a publisher because they seem to have such a different approach to how they build games. Looking at Smash and splatoon as obvious examples of how Nintendo re-examined two very entrenched genres.
But I don’t think Nintendo should buy such a large publisher because they should remain independent to increase the likely hood that we see more multiplatform IPs.
@Ocaz Microsoft have released over 10 Xbox games on Switch.
Some Activision games will still be multiplatform, but probably timed exclusive on Xbox, PC and Android first.
This has ramifications for Nintendo and Sony. Gamepass is the death of gaming. Microsoft has built in their own DRM. You own nothing. Sony presses their games on a physical Blu ray disc, and for the PS3 and PS4 are safe to play without an online check in. Sony patched the CMOS issue on those, and hopefully gets to the PS5 soon. Nintendo is already putting out half cartridges which is an alternative DRM in its own way. Any gamer supporting Gamepass is a straight clown. A race to the bottom continues.
I wonder who's next on the list. Maybe Rockstar?
@blindsquarel Nintendo just opened a theme park, sells merch, is getting into movies, and has previously had roots in love hotels and collectible card games. "Strictly gaming," is a limiting factor that you are putting on the company, but they seem to be doing their own thing.
@Ventilator thanks but Microsoft is neither company I was talking about.
@Ocaz Sorry then.
This will hit Sony where it hurts but Nintendo will likely find little change considering the relationship between the two Redmond titans.
Nintendo is 8th on the gaming revenue list way behind Sony or Microsoft. Nintendo has amazing IP and make money just fine, but they are far from the big boy table in gaming. That said, I don't think this will impact them as much as Sony since most of these games don't even come to Nintendo platforms anyhow and def won't as they get more graphically enhanced. I do worry about the overall feeling now that anyone is game to be bought. $70 billion is a stupid amount of money and it seems MS could easily do this again later if they chose to. Scary times.
All of which rely on Nintendo’s video games. That is not the same for Sony and Microsoft. Not that it would matter to you since you didn’t get accurate numbers for Nintendo and Sony as pointed out in other comments.
"And, to be fair, many of us probably are happy that Nintendo is still familiar and doing things 'the right way'. The only question is whether, five years from now, Nintendo will be in tune with the rapid and daunting shifts we're seeing in the industry, and whether it'll react"
I for one feel it is important that Nintendo, and to large extent also Sony, actually stands up for the classic, easy to access way of gaming that is not based around services and content but rather centered around games and cool ways to play them. Thing is, I'm not sure I see this "shift" in the gaming industry at large. Rather it feels like Microsoft just wants to push their way of gaming onto the rest of the industry and the world and does so by force.
One of the worst parts of all this is that I feel Microsoft constantly belittles gamers. Gamers said: "Cool, a new generation of consoles, PS5 looks nice, I want that." And instead of competing with unique new games, tech, accessories, etc, Microsoft just says: "Sorry gamers, you chose wrong, so now we take away those games you were hoping for from the console you actually chose, so you have to chose our instead." It just feels petty.
Nintendo hasn't had great 3rd party support in ages. You buy a Nintendo console for Nintendo games. It's as simple as that so no this doesn't affect them much.
Yes good point, Nintendo is no slouch itself and has huge cash reserves.
Ubisoft was a French company last I checked though
They may change Malthael's line in D3 to "Microsoft consumes all".
Nintendo should respond by buying Sony Interactive Entertainment (their PlayStation division).
And before you respond with a bunch of hate, it's only(in terms of mega corps) worth 13.8 B.
Nintendo could swipe their debit card and buy them. Without a loan or anything. Just with cash. It has over 16B in liquidity.
That would help stop the microsoft takeover.
Imagine all Sony's exclusives on switch 2.0
I don’t think it’ll effect Nintendo very much. Nintendo is pretty much in their own little bubble and as long as they keep pumping out great games with old and new IPs and keep innovating fun new ways to play, they’re golden.
People can criticize the way they do business, but their foundation on building fun and creative ways to play for all ages is what Nintendo is all about.
Lot of people thinking Nintendo is losing ground and it isn’t true. Nintendo doesn’t compete. They are just in the same market. Any space taken from Nintendo they don’t fight to get it back they create more space. They don’t have to compete and they most likely never will. Evidence being the new consoles are 4k 120hz and Nintendo chooses OLED screens. They aren’t competing.
@Ocaz Nintendo doesn’t compete.
BS, of course they compete.
Either way, Bobby gets more money
Microsoft's fiscal year ends June/July 2022. So the deal should be finalized by then.
This has little to no effect on Nintendo immediately. The rise of cloud gaming and MS really putting all effort in to normalize it could eventually have substantial effect on Nintendo's handheld primary business though.
Beyond that, as others said, this will shake up the industry as a whole, inducing Sony and others to start buying studios, merging studios, or buying off exclusive content from studios, which may squeeze Nintendo out from studios they've traditionally relied on to feed their exclusive and semi-exclusive "second party" and "close partner" lineups.
Everyone has a price!..but I honestly don’t see Nintendo being bought out anytime soon if ever. Nintendo are too fiercely independent, almost to a fault on some cases. They are also a Japanese treasure so to speak so any talk of a takeover would likely be done to preserve the companies roots in Japan. It would be very cool to know exactly what value you put on Mario for example. If Activision/Blizzard is selling for $70b I would love to see what they value the house of Mario, Zelda, Pokémon, Mario Kart etc… for! Either way Nintendo is too self sufficient to be concerned with hostile takeovers, barring any major changes I could see Nintendo being the last one standing if it really hits the fan
@Gamer_Zeus Japan has LAWS against foreign buyouts, so unless Microsoft lobbies to literally change Japanese laws (which they won't because doing such a thing would hurt them more than buying Nintendo could help them), Nintendo won't ever be purchased by Microsoft.
If this is true, I wouldn't doubt if they tried this would peak Japan Lawmakers into retribution or sanctions. I suspect Nintendo is a Japan Nationalist stature and trying to buy it would not go well Politically and Monetary.
I feel like Disney could be ruining film and TV.
The monopoly gives fewer independent filmmakers a chance (e.g. 75% of the highest-grossing films of all time are Disney owned), and the Marvel Cinematic Universe is in danger of being over-saturated if it isn't already (I care for far less of their films than I used to and only have interest in two of the TV series).
There doesn't seem to be much creativity at Disney - their creativity gets worse the bigger they get - and the success of their empire is leading to copycats rather than creativity, and creativity is what keeps entertainment interesting.
Disney has pulled many films from circulation (like Alien) so cinemas can't show them, and Disney films accounted for 40% of the US box office in 2019 (I bet that's grown). For their big films, they demand high box office percentages from cinemas so cinemas make less money, and force cinemas into showing smaller films that may not make money back - meaning less independent cinema gets shown.
I hope the same monopoly and lack of creativity doesn't happen with Microsoft, although I feel like Nintendo will be around doing their own thing for years to come.
The world really needs to move away from growth as a measure of success. Money money money at all costs.
In some ways, Nintendo feels more important than ever.
"Microsoft's direct fight is with Sony". You are forgetting Steam and Epic Games.
Sadly, candy crush will now be available only on windows phone. 😨
@BloodNinja I mean those numbers are a huge difference but the main thing that separates Nintendo from Sony and Microsoft is that Nintendo is strictly a gaming company which is why it’s value isn’t nearly as high 🤷♂️.
I've just been reading the comment's on Nintendo Life's Playstation sister site, they are filled with a 'I don't play those games anyway' kinda vibe.
I do believe it won't effect Nintendo much. The majority of those games don't come often to the system. People buy Nintendo consoles for Nintendo games. Yes cloud gaming is entering Nintendo's stomping grounds, but the world doesn't have good enough internet yet.
However COD alone is a massive get for XBOX. For all the talk of how great Playstations exclusive's are COD was Playstations biggest selling game of last year.
I'd strongly argue a huge number of COD players are similar to the FIFA or Madden player and and just play them and a couple of other titles all year. They are not loyal to Playstation.
Keep developing and expanding the internal talent and everything will be fine. Plus MS so far has proven to not being good managing studios so lets see how this goes.
@Royalblues I have a really hard time imaginging Microsoft doesn't care about Steam with this purchase. Steam holds a large majority of the PC gaming market share. And this purchase should change that. With this purchase, Microsoft will now have Diablo, StarCraft, WarCraft, Elder Scrolls etc exclusive on their platform, all hugely popular on PC.
@Crono1973 so youd call reggie fils aime a liar about this? Weird
@Ocaz so youd call reggie fils aime a liar about this? Weird
PR Speak, nothing more. Nintendo is competing against Sony and Microsoft and it's silly to pretend otherwise.
@Crono1973 I still don't believe that but alrighty.
It’s a strange thing but why is it when company’s get bigger and bigger and richer and richer they are seen as evil and bad. Where does it come from? Is there any GOOD news in any of this? Xx
It kinda makes sense for MS to make bold moves given the trend away from "proper" computers towards mobile devices, such that MS's bread and butter OS stranglehold is shrinking in favor of Android and iOS.
Maybe MS will feel secure enough to sell some dormant Rare IPs back to Nintendo, even if not the studio itself, and with Nintendo looking to do more in-house development, maybe they end up hiring some of those old Rare devs. Maybe Nuts & Bolts gets a port. Too bad Perfect Dark is no longer dormant though.
Irony: Activision was the original third-party developer--see their court case against Atari.
Another related irony: Sony is an electronics device company before a games one. Yet they’ve innovated so little in console hardware. Best case scenario, this forces them to take a risk or two and be interesting for a change rather than rely upon incumbency. It could lead to a more robust games industry. But hopefully they don’t buy Valve and then end up having a handheld competing with Nintendo again…
Frankly, I'd say the only good thing about this merger is that it will knock PlayStation and their fanboys down a peg or two. They've gotten a bit too arrogant for my tastes.
The fewer games that come to PlayStation, the fewer reasons to buy one, and then maybe Sony and their fanboys will learn a little humility for once (although this is unlikely).
Then maybe they'll finally know what it was like for us Nintendo fans during the GameCube and Wii U era, and the Xbox fans during the original Xbox and Xbox One era.
@FarsanBaloo I've googled Nintendo's value and found a source saying $59B and several saying $95B.
@Draxa I can't believe how many people seem to think Nintendo only does games. They are now getting into movies and theme parks, have been doing merch and cartoons since forever, have roots in love hotels and collectible card games. Don't you guys know the history of the company you love? lol
@blindsquarel I can only be as accurate as google gives me, don't shoot the messenger
@Rainz I agree with your sentiments, to be honest. I would see Nintendo go bankrupt before being bought, especially by a foreign investor. You are right though; everyone has a price
@SwitchForce Japan created laws in 2017 which limits what a foreign investor is able to do. It doesn't outright bar them from investing, they simply have to go through a lot of red tape through the Japanese government if they plan on buying shares more than 1% in value. Even still, I think it's a separate issue when talking about just buying a company outright, so you can tell that to the other guy who is yelling at you lol
I will shoot the messenger when you are giving out fudged numbers.
Nintendo should respond to these aggressive buyouts twofold:
One, they invest heavily in new IP as well as growing current IP. Nintendo ideally should churn out at least 3 new IP within the next five years. Furthermore, Nintendo owns a stable of older IP that could all undergo overhauls and rebranding.
And two, Nintendo needs to invest aggressively in Indies, making sure to court the top Indies studios, as well as evolving the eShop to cultivate Indies and maintain the image as the top ecosystem for them. They also need to invest serious money in supporting the best Indies, from financial ladders giving talented devs a leg up, or offering support in speeding up production of their newest games, perhaps with timed exclusivity thrown in.
Another war Nintendo can indirectly wage is with courting coveted developers, programmers, designers, etc. Doesn't really matter if a studio is bought out if all the top talent leaves. Metroid Prime 4 demonstrated this conspicuously, with skilled talent from across the world and from top publishers leaving to work on it.
This impacts more negatively to Sony then Nintendo
@blindsquarel Ease up man, we're all just using google. Nobody here has the most accurate information, since we are all using the same source. It is interesting that we report different numbers, though. And we don't know if the numbers are fudged or not. Have a nice day.
Considering you have admitted in the past you are not really a Nintendo fan and that everybody else’s numbers have Nintendo higher and Sony lower than you do, I am inclined to be more trusting of them than you.
@blindsquarel I already said back off, you can walk away from this conversation, now. You're clearly here to just be rude.
@Royalblues Yeah. I hope they continue to put titles on Steam. Microsoft might be a little more cautious than most companies when it cones to antitrust suits because they actually faced one about 20 years ago and if i am not mistaken it was quite costly to them.
But my original point was that Sony is not their only direct competitor. I think people forget that XBox isn’t just a gaming console.
Microsoft didn't do much with conker and banjo, will they actually do something with spyro or crash?
@Dirty0814 as large as other studios? you do realize that nintendo only has market cap of around 60 Billion.
Man this is depressing.
Rare were great before Microsoft came calling. They were absorbed and essentially vanished soon after. Perfect Dark Zero isn't quite as fondly remembered as its predecessors! Dearly hope that won't happen to the others, but it easily could as they lose the ability to chose their own projects and direction. I could care less about CoD but I cannot see the Disney-fication of the gaming world as being a good thing for the wider community.
I had hoped that we were beyond the idiocy of console wars and this attempt at a monopoly with the sole aim of forcing people's hand at hardware sales..
Still mind blown by this news. It’s such an interesting development. Had it been Sony acquiring Activision/Blizzard we’d all expect those IPS to be Sony Exclusive. Would have been interesting to see that reaction!
Nintendo is sitting on loads of cash in an ideal world I’d be down if they acquired:
Capcom (but they’ve recovered nicely)
Sega (Just makes sense, would seem more partnership than takeover)
Revive Factor 5!!..(no dev got more out of Nintendo hardware than those guys)
Devolver Digital or Supergiant for some indie juice
Sony will take a larger hit than Nintendo. Both Bethesda and Activision-blizzard’s support of switch was cooling down but sony was still actively getting franchises from both. Nintendo will continue to get Minecraft and perhaps crash. And they may get a few older revival games but other than that it’s back to normal. That being said I am more concerned with the switch successor as now future ports/games are now impacted. However at the same time I never bought a Nintendo console to play bethesda or AB games so my personal buying habits will not change.
@BloodNinja right but none of that compares to the revenue that Microsoft brings in developing operating systems/software etc. or the revenue that Sony brings in from appliances, tvs, and licensing from Spider-Man etc. so yes Nintendo just built a theme park which I’m not sure is even open yet and has merch and hasn’t put a movie in cinema yet but are working on the Mario movie which is my point, compared to the other two the primary source of income for Nintendo is it’s gaming profits.
In terms of competition, it's a lot bigger loss to Sony than Nintendo. Taken into account Nintendo has sold more than 100 million switch units mainly because it's a hybrid console and because of their 1st party games and indie stuff.
Also, Microsoft is still not gonna do any better in Japan. Activision Blizzard is yet another western company with western-styled games.
@BloodNinja Nintendo has diverse interests but they are all built around gaming and subservient to their gaming (and they barely register right now compared to gaming revenues - let alone profit).
That isn’t the case for Sony who have a lot of turnover in high technology but relatively low margin markets like making tvs.
Nintendo would rather go bust than sell out, it just will never happen. To me personally, I couldn't care less about Activision or any of their games apart from crash bandicoot and even then I'd rather play Mario or even sonic.
But in the grand scheme of things stuff like this is never a good thing but that's business and that's how it is and always will be. I think PlayStation gamers will be affected by this the most and if Microsoft decide to play hard ball and keep all of the Activision ip's exclusive to Xbox than there's no other way of saying it but PlayStation is in trouble.
"How does it impact Nintendo"
It doesn't impact them at all. Literally no correlation.
Make this when someone like GameFreak or Monolith somehow get purchased.
Just an FYI that Microsoft now owns two of Sony's original properties.
@Entrr_username Which ones?
@kal_el_07241 Spyro and Crash
Guitar Hero was as well.
@chipia maybe Sony will react by buying other companie such as Square Enix.
Microsoft buyout of Activision Blizzard will not affect Nintendo heavily, Sony in other hand lost $20 bilions dolars when Microsoft bought Activision Blizzard.
@Ryu_Niiyama Sony already took a big hit, they lot $20 bilions dolars when Microsoft bought Activision Blizzard, it actions went down 20%.
I thought everyone thought of Nintendo as the 'Disney' of gaming.
"For Sony, there's little doubt that this is starting to become an existential threat to PlayStation, though the company has a significant fanbase and wealth of IPs and resources of its own."
The same can be said for Nintendo as well. And you're right when in the part about Nintendo being the strongest original IP holder.
Both Sony and Nintendo need to keep doing things the "right way" and focus on increasing their studios workforce. I want the biggest Nintendo games now!! That'll be the way they'll remain strong the coming years, no "Wii U case" hopefully.
Nintendo wants to be an entertainment company now, that means they want to reach more than just games, but gaming is definitely their core. I wish I could see more Activision games on Nintendo consoles, it still lacks a Call of Duty, and that could fill some missing gaps on the catalog.
By the way, I'm really glad to see these articles by you again, they help a lot to explain some things the simple way. You don't know how much we needed you in 2020!
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