Game Freak News Articles

Thursday18th Sep 2025

  • Anniversary Celebrate Unova As Pokémon Black & White Turns 15

    Is that a grey hair we spot?

    Pokémon's fifth generation kicked off 15 years ago today with the release of Pokémon Black & White in Japan. On 18th September 2010, the world first stepped foot into Unova, a brand new Pokémon region based on North America, specifically New York City's metropolitan area, with a mix of landmarks inspired by the area...

Friday12th Sep 2025

Tuesday26th Aug 2025

Tuesday19th Aug 2025

Tuesday22nd Jul 2025

  • Watch Pokémon Presents July 2025 - Live!

    From Z to A, and D to J...

    For the second time this year, we're getting ready for a Pokémon blow-out. Hopefully! Announced earlier this year, 22nd July marks the second Pokémon Presents of 2025. While you're all jamming along to the DJ-ing Pikachu out there, what do we think we're going to see today? The stream kicks off at 6am PT / 9am ET / 2pm...

Monday9th Jun 2025

Monday2nd Jun 2025

Wednesday28th May 2025

Tuesday20th May 2025

  • News The Iconic Pokémon Logo Took One Month To Create

    “We were given nothing but paper and toys”

    Big, bold yellow text, with a thick blue outline, shaped in a gentle arc. This is the Pokémon logo, which is one of the most recognisable logos in the gaming industry — and media as a whole. It's bright and simple, eye-catching and easy to read. And the logo's creator, Chris Maple, revealed that he...

Thursday8th May 2025

Thursday27th Feb 2025

Monday18th Nov 2024

  • News Shiny Rayquaza Is Coming To Pokémon Scarlet & Violet

    Alongside a whole slate of events

    Pokémon Scarlet & Violet is celebrating its two-year anniversary with a bumper list of in-game events, all of which culminate in the arrival of shiny Rayquaza, which you'll be able to get for a limited time via Tera Raid Battles. The black-coloured Rayquaza will be available in Scarlet & Violet from 20th...

Saturday16th Nov 2024

Sunday13th Oct 2024

Wednesday31st Jul 2024

Tuesday16th Jul 2024

Monday8th Jul 2024

Wednesday21st Feb 2024

Tuesday20th Feb 2024

Friday12th Jan 2024

  • News Pokémon Developer Game Freak Trademarks 'PAND LAND'

    What could it be for?

    Pokémon Scarlet and Violet might not be the only project Game Freak has been busy with in recent times. As highlighted by Gematsu, the Japanese developer recently filed logo trademarks for "PAND LAND". Two variations of the logo have been trademarked. According to the source, "PAND LAND" was originally trademarked late last...

Friday22nd Dec 2023

Thursday7th Dec 2023

Monday13th Nov 2023

Thursday2nd Nov 2023

Thursday7th Sep 2023