LEGO Mario Keychains
Image: Nintendo

Nintendo of Europe has announced that its My Nintendo brand is teaming up with LEGO VIP to offer fans new ways of exploring the growing world of Super Mario-themed LEGO.

For anyone not in the know, LEGO VIP is a free loyalty programme that offers up rewards when you shop directly from LEGO's website or stores. Once you're signed up, you can start to build points that can net you exclusive rewards and coupon codes – in plenty of ways, it's very similar to Nintendo's very own My Nintendo Rewards program.

To celebrate the partnership, Nintendo's giving away a LEGO Mario keychain on its My Nintendo website; you'll need to hand over 400 of your Platinum Points to claim one, and then simply pay shipping (those in the UK can add it to an order from the My Nintendo Store to combine shipping with other goods). Here are the links you need:

If you also use LEGO VIP, you can spend points there to receive a matching LEGO Luigi keychain and digital wallpaper.

Other My Nintendo rewards currently up for grabs are LEGO VIP points and a selection of LEGO Mario wallpapers. Again, here are the links you need:

LEGO Mario Wallpapers
Image: Nintendo

Finally, if you're interested, you can also opt to spend your Platinum Points entering a prize draw to win a set of special gold-coloured LEGO Mario and Luigi keychains, the Adventures with Mario Starter Course, the Adventures with Luigi Starter Course, and Bowser’s Airship Expansion Set. That's not a bad prize at all!

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