Tom Nook

The incredible popularity of Animal Crossing: New Horizons – and the fact that many of the characters and items in the game are hard to come by during normal gameplay – has resulted in the establishment of websites which sell content in the game for real-world money.

In Japan, it is reported that one of these organisation – operating via a Twitter account – has been selling characters for between 5000 ($46) and 8000 ($74) yen a pop.

Unsurprisingly, this practice has come to Nintendo's attention. It has stated that exchanging characters and items for money violates its terms of service, and that it will investigate each case and decide on the best course of action. We'd imagine that will, at the very least, be the termination of the user's Nintendo Account, but other punishments could be dished out, too.

Nintendo isn't the only company to take this stance – Epic Games also forbids the sales of accounts containing rare skins and other cosmetic items in Fortnite.