Sega of America has teamed up with Arby's Restaurants across the United States to offer an exclusive toy line based on its iconic video game series, Sonic the Hedgehog. These collectible disc toys include Sonic, Tails, Knuckles, Amy Rose, Dr. Eggman, Shadow, and Super Sonic, and will be offered in kids meals from 1st December until 29th February next year.
Here's what Ivo Gerscovich – chief brand officer of Sonic the Hedgehog and vice president of Sega of America – had to say about the partnership in the official press release:
We love working with partners who get us, and Arby’s does. They’ve done a great job with the Game On Kids Meal to integrate content and encourage collectability. We look forward to delighting fans and new audiences via this program as Sonic races into a landmark year ahead!
Sega is also running an in-app promotion in its mobile title, Sonic Dash. If you download or update this game during the promotion, you'll receive 50 red star rings to unlock additional in-game content, such as characters and items.
Will you be rushing into your nearest Arby's to pick up one of these kids meals? Comment down below.
Comments 29
That’s too bad , the toys look so ugly
Those look like they come in a quarter machine
I really enjoy the food there at Arbys.
So Arby's still has kids' meals with toys? It doesn't matter. I haven't been to Arby's since I saw an article about their stupid carrots made of meat, and these things that look like two plastic coins stuck together with stickers on them isn't going to change my mind.
Arby's is expensive though and to offset that, they should give out a toy for every meal. Hmph.
When is Sonic gonna do a cross-promotion with Sonic Drive-in?
I just googled the restaurant, and one of the first things that came up was a chili dog. It's a match made in heaven.
@SVO Maybe they just don't want meat in their veg? Also, what's wrong with being vegan? What kind of comment is this? Are you really a person or are you just pretending?
Arbys? I could only imagine this being good if paired with The Chief. Also, more plastic garbage is really not a highlight.
Remember when they tried with kid's meal toys, When it was more than a recycled disc mold with stickers on it?
Cold cuts from Arby's AND a Sonic toy that's not one of those cool mini games from when McDonald's had them? They're trying to rip us off twice. I'm taking my money over to a Frisch's Big boy instead.
@PaperLucario I use to have one of the sonic electronic games from McDonald's and a ton of BK Spongebob figurines. Then they got lost or more likely stolen after a fire.
Calling these "toys" is generous. Aren't toys supposed to be something, you know, you can play with and have fun with?
@Bolt_Strike melting them on the stove is kinda fun.
Yeeeah there is a reason I stick with McDonald's for happy meal prizes. BK and every other place hasn't had good ones in a long time. Plus I only go to arbys for milkshakes on occasion. I don't like there food.
@louis_sefir Nonsense. I've seen waay better toys in quarter machines.
@DrDaisy Carrots made of meat? That sounds weird.
I can't eat Arby's anymore. it reminds me of my ex-wife
@roro26 barely counts as a toy
Hey guys, if you're in Japan (or have a friend there) and like Pokemon, Mister Donut and Nintendo are offering up Pokemon-themed dishware & Doughnuts for a limited time. 🙂
Full breakdown: https://youtu.be/ZT7x_UipKP0
@Jayofmaya I can't find SVO's comment.
@Tempestryke Yeah. I think they were poking fun at meat substitutes like the Impossible Burger. I don't know if the product was ever actually served at any Arby's locations, but the "ad" and video seemed to be a real hit with those who are fed up with preachy vegetarians and vegans.
@PaperLucario I know what you mean. For example, my brother and I used to play with these L.C.D. consoles that McDonald's use to hand out.
There was this game based upon Crash Bandicoot that I played all the time until I lost in a store. Speaking of Sonic, there was even one made based upon the Big the Cat fishing segment from Sonic Adventure.
I guess this show you how big the hype is...they landed Arby's.
I'm probably the only person in this comment section who actually likes Arby's, and I'll admit that their kids meal toys have never been quite up to the standards of McDonald's or Burger King, but these plastic discs they've been giving out as of late are an absolute joke.
Wow, that’s one of the worst kids meal toys I’ve ever seen. If I were a kid and I got that thing, I’d be depressed. Like, what do you even do with it? Waste of plastic.
@DrDaisy
I’m not seeing SVO’s comment either. My guess is they deleted.
@Kang81 I'm really curious though. I have severe OCD and simple stuff like this has the potential to keep me up at night. I have to know!!!
@Not_Soos Personally, I also think there should be a cross-promotion with Sonic The Hedgehog and Sonic's Drive-In (even though I can probably count on two hands the number of times I've been there), but just because something is clever doesn't mean it's gonna happen. I'm still disappointed that Capcom never released a DarkStalkers game on the Nintendo DS when almost everyone else was trying to shoehorn those initials into their DS games.
Those pale in comparisons to Amiibos. I rather give my money to get Amiibos first.
@DrDaisy
OCD can be so bad sometimes. My OCD is more about checking that I locked my doors a half dozen times or that I shut the sink off before leaving for work, Closed the garage door, drive around the block and check again, and other little things that make me race to work so I’m not late. Ugh.
Perhaps someone can fill in the blanks for you.
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