E3 is an exciting time for everyone involved, but also a very busy one for anyone working in gaming media. We're not afraid to admit that the days surrounding the event can often turn into one huge ball of stress, as announcements, reveals, leaks, and Keanu Reeves come flying at you from every angle just begging to be accurately and efficiently covered every ten seconds.
It's therefore rather interesting that Nintendo appears to be winning over the press during their E3 presentations, so much so that outlets are choosing to spend their very limited time covering more and more news relating to the house of Mario with each passing year.
According to ICO Partners, which has shared a report showcasing its data on media coverage from E3 2019 compared to previous years, Nintendo is seeing a steady increase in coverage. Xbox and Cyberpunk 2077 attracted the most media attention this year, but as you can see for yourself, Nintendo wasn't too far behind and is performing considerably better now than it was just three years prior.
Also, perhaps owing to the unique nature of the console, the Nintendo Switch was covered in the highest number of articles which didn't also mention rival platforms. To explain this a little better, the PS4 was much more commonly referenced in articles which also talked about other consoles, likely thanks to the fact that Sony was not present at E3 itself.
It's worth noting that the data shown in the report for E3 2019 was gathered over an eight-day period from 9th - 16th June and does not include data for Google Stadia or EA. You can check out the full report here.
Do you think this rise in interest will continue going forward? Or do you think Nintendo might have a slightly harder time next year, potentially competing against new consoles from Xbox and PlayStation? Share your thoughts with us below.
[source icopartners.com, via gamesindustry.biz]
Comments 25
76 for not doing E3. Free marketing right there.
Well with Sony not being there this year, they still got quite a following
@ZelthkingYoutube With Microsoft and Sony announcing their new consoles and software line up? No, I don't think so.
The other consoles will probably crowd Ninty out next year, but considering what a darling BotW was in the media, if they come out with a BotW2 trailer to rival the 2017 BotW trailer... Who knows? I'm keeping my fingers crossed for Christmas next year for a release window.
New consoles will be stealing the spotlight next year for sure, unless Nintendo shows off the new Switch thing that have been rumored.
@Kalmaro I don't think an improved version of the Switch will make the same buzz as a new generation. It would be a very bad time for them to announce a new Switch.
I think botw 2 will alone will ensure Nintendo gets it's fair share of attention, even with new generations of consoles in the offing. I remember the hype when botw was announced and the game seems to have developed almost mythic status since then. Nintendo strength is in its IPs, despite having produced some truly innovative hardware
I think Ninetendo with the switch will keep going from strength to strength. It’s a very unique concept, and apart from it’s lower spec will stand out for years to come
I think they can have a great E3 next year even with the next Gen consoles and games on the horizon. Just need to have some killer software and possibly DLC for some major titles. They have now have BotW 2 in their back pocket and you have to think at that point, Metroid Prime 4 should have something show. Pokémon would have been out and maybe they announce something DLC related involving any missing Pokémon? Animal Crossing will be out. Maybe some kind DLC announcement for that? Maybe we get a new Mario or a remake? You gotta think we'll get word of Splatoon 3
At the very least, Nintendo knows what it's up against and has a year to plan accordingly
Anyone remember the gaming media having a meltdown writing articles saying Nintendo was making a mistake not having a stage presence anymore at e3?
@ProfMarshmallow release it with botw2 and people will lap it up
@Rhaoulos It would be unless it was something really special.
It would have to be significant though, which I haven't heard the changes will be. All pure speculation at this point though.
@Kalmaro I don't know what improvement could be big enough to compete with a new generation of console. But knowing Nintendo, they will completely ignore competition and do their own thing whenever they feel like doing it.
And as you said, we don't have any tangible information on a hypothetical new Switch.
@Rhaoulos I'm cautiously optimistic, but even if nothing happens I'm fine. All about the games in the end and Nintendo is churning them out.
Sony and Microsoft may be showing off their new consoles next year but Nintendo have BOTW2 and Metroid Prime IV so they won't be stealing all the headlines. Perhaps there will be an upgraded Switch to talk about next year too.
@Jacob1092 Me too! I think BotW 2 is going to be their holiday title for next year, since they're going to have heavy competition from Microsoft and Sony, with Zelda, they can kick their asses!
@Kalmaro Don't get me wrong, I am desperately hoping for an upgrade to make the experience better. Revisiting Hyrule with a solid 1080p and 30/60FPS would be a dream. I am just trying very hard not to get my hopes up, so "cautiously optimistic" or "overly enthusiastic trying not to be disappointed by groundless rumours" pretty much covers it for me.
@Rhaoulos Yep! Never hurts to keep expectations low
The top Pre-Orders after E3 were Cyberpunk and FF7. So interesting they also the games that got most media.
SONY came out just fine not going, PS4 still being the #1 most mentioned console. The SALE also got them lots of love from the gamer base.
And not going gave a bit more room for other consoles to shine. Everyone wins 😎
BotW 2 is going to be more than enough for next year's E3.
The WSJ has reported that 2 new Switch consoles, likely the cheaper Switch mini with no detachable joycons, and a Switch revision which will be much like the current Switch but with certain upgrades and improvements, are already in production in Southeast Asia and are preparing for launch. I really hope that they go on sale this summer, or early this Fall at the latest. Nintendo could have well over a year to get lots of Switch console sales with no competition from new PS and XBox consoles until late next year.
@iakona23 Wasn’t the WSJ the one who reported that the Switch revisions would launch in June, earlier this year?
I don't remember that specific June prediction. Most of the predictions that I remember always point to a Fall launch.
@Kalmaro I dunno if they will need all that much. It's true the new consoles will take a lot of rooms but it'll also depends on what games they will have at release. And I mean, this year talked a LOT about the upcoming consoles for the other two so it's interesting Nintendo still stood so high in coverage even with the other two's consoles getting confirmed and slowly revealed.
One shift I noticed in Nintendo's E3 presentations this year is a bit exactly that, to be honest.
2017 saw the Switch just release so a lot of it's E3 wasn't even the games coming that year. It was the games to be released in years to come. 2018 was almost kind of a follow-up to the trend set by 2017 in a way. In a way though they kind of had to, to show the Switch would be a deal that would go beyond what was out on the year it released.
2019 E3 broke that trend for Nintendo. Instead of focusing on the games to come in 2-3 years for now, all of the E3 games for Nintendo were almost exclusively all games coming in the rest of 2019 or early 2020.
They shifted from games releasing in the distant future, to ones realeasing "now"... including many of the original 2017 E3 announcements.
And to a degree I think that's what they'll further do even in E3 2020. The Switch being "there for more than a year or two" is a proven thing now, so instead of focusing on the promises of stuff coming years from now(especially after the Metroid Prime 4 controversy), they can go and fully focus on what games will be coming in the -near- future to keep the Switch going year to year.
And that's where the big thing will be, the software. Sure you'll hear a lot about the other consoles but if it's again primarily hardware specs talk and not enough game... well, it might as be for them what Switch 2017 was like because all they'll be able to promise is games yet to come rather than near future ones(though admitedly the nature of third party support for these consoles tend to be more favorable to Xbox/Playstation).
On re: E3 trend for Nintendo I could thus imagine them actually using the "off-E3" period to announce upcoming releases and titles during the year in general and thus instead use E3 to condense it all in one place with a focus on the stuff that'll be releasing sooner than later as we saw this year(
In fact, that so much revealed is confirmed 2019-2020 makes me believe that BotW sequel is coming MUCH sooner than we think. With the eventual release date announcement to be used in much similar surprise impact as possible by eventually being thrown at us out of nowhere only a month or two in advance of the actual release.
After all BotW already cemented itself as such a powerhouse for the Switch, the sequel wouldn't even need much time to build up momentum to generate interest because ultimately that whole momentum was already built with the original game.
I think Nintendo can maintain this year’s level of coverage depending on the software it announces at the shown. But yeah, it will be harder since in 2020 the marketing period for Scarlett and PS5 is going to be in full swing.
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