The Chinese video game market has been considered to be something of a potential gold mine for a while now; there's a huge audience of gaming fans residing in the country and, as of yet, no major console manufacturer has really asserted any kind of dominance there.
As Nintendo has explained in the past, though, breaking into this market is challenging; console gaming hasn't made the same impact as smartphone and PC-based games in the region, and it was only a few years ago that a ban on dedicated game consoles was still very much intact - a ban which lasted 14 years. Despite this, it would now appear that the house of Mario has made some positive steps towards getting its foot in the door.
A report from The Wall Street Journal says that Nintendo has now submitted an official request to the Chinese government to sell the Nintendo Switch in the country. Seemingly a key part of this request is a partnership with Tencent Holdings, one of China's biggest tech companies which just so happens to already operate a gaming business. Essentially, Tencent would act as a distributor, with the Chinese government potentially feeling more secure with an already-familiar company being involved.
Things get even more interesting, though. Twitter account, @chinesenintendo, appears to have found documents suggesting that the Switch has already been approved for sale by the Department of Culture of Guangdong Province.
This is an unofficial account, and the information presented hasn't been confirmed by other sources, but @chinesenintendo goes on to say that the system was approved for distribution in the week of 5th - 13th March, a "time frame when console and game developers could submit their products in for approval".
The deal seems to include not only the console, but also a version of New Super Mario Bros. U Deluxe.
We'll make sure to keep an eye on this story as it develops further, but this could be a pretty major deal for Nintendo going forward. Nintendo president, Shuntaro Furukawa, has previously expressed his desires to truly make the company's IP available in the country and it would seem that this goal is now within grasp.
[source wsj.com, via twitter.com]
Comments 37
Here's hoping they make it work over three.
Yes positive steps
https://giphy.com/gifs/win-bill-bullet-x4ar4cnwIT3K8
Same situation with PS4 and Xbox. The Nintendo Switch will be sold for $300 on the shelves, alongside the Nintendo Swatch for $50 that comes with a bunch of pirated software.
China is such a rediculously challenging market. I wish Nintendo the best and hope it works out!
Oh, China.... 🙄
My half nationality but i prefer Japanese a lot than Chinese.
final nintendo making a break through
Good. I hope they do well in China.
Nintendo has already sold their games in China through Nvidia Shield TV. What's the news here?
No one in China will buy games, all console piracy products came from China.
@nintendolie
In the Chinese market 'consumer status' is very important. Once it is considered cool to own something, people will buy it. I think this is something Nintendo understands, so they will probably focus their marketing on this aspect.
'Be the coolness! Nintendo Tencent Switch Game pleasure exciting!!'
something like that.
Why not focus on fixing the online infrastructure of your existing markets first? Joker’s launch last night was a complete disaster.
In all seriousness, though, this could be colossal for Nintendo. The Chinese market is absolutely massive and they’ve been left out of mainstream gaming for so long.
It’s bizarre to think there’s this giant country full of people that doesn’t have access to a huge part of the gaming world.
@thesilverbrick. I'm glad I'm not the only one who thinks that.
You think Nintendo would have learned by now. Especially after the other online failures they've had.
4 hrs to fix that was inexcusable
as a shareholder , praying for this for the last 2 yrs
Holy crap this just blew up Nintendo stock by 5% and climbing! Good time to be a stockholder.
I can see this snowballing right into Nintendo's move into the movie business. Detective Pikachu, a mainline Pokémon game this winter, and entering the Chinese market all before the Olympic Games next year. Hot damn now's the time to buy
When oh when oh when will companies get off this China market obsession. Investors love it for the huge short-term windfall. Long-term you're literally signing up to hand over you IP on a silver platter to be cloned more accurately and at scale. Why does every company insist on learning this the hard way? China is not a "market", is a cooperative handover of whatever it is you're selling to their government-run industries.
Will it be called "iQue Hybrid"?
Edit: could also be "Censorswitchp"
The lure of China's billion plus population is always there, tempting. But it can backfire brutally. China doesn't just allow the theft of foreign technology they encourage it, and even bankroll it at times.
Looking at it from China's point of view, it's a good tactic. Let other countries do the work, then reap the rewards. But it only works for a nation like China, with so much of a market, and such an overwhelmingly large population, no one could really challenge them. China has enough of an impact on the global economy to tank it if they wanted, and militarily they have more fighting age men than America has people in general. Economically or militarily, if you challenge China, everyone loses.
@andykara2003 One word: "politics".
@Heavyarms55 And we have our brilliant Western "leaders" to thank for creating that situation for the past half century. Every last living one of them should be rounded up and sent to work in a Foxconn factory.
Thats really bad news. everyone who think this is good for nintendo is totally wrong. Once a product is officially approved by Chinese communist party, in order to be released in the Chinese market, it has to go trough a lot of censorship. And most of the times companies agree to self sensor their products before even release jut to please the government and have the Chinese market revenue. If Nintendo is approved, that means the Chinese communist party will force them to release only what they please to be released. And many games will not even make it to the eshop if they have sensitive content. Just look what happened on Steam couple month ago with a famous horror game called Devotion. the Chinese forced Valve to take it down. or another example,,, Hollywood. they are censoring movies from the script in order to be released in the Chinese market. So... yea... this are horrible news. I lived in china for two years. is a beautiful country, but controlled by a horrible horrible government.
@jikflet People seem to largely be unaware that China effectively rules the world, culturally and economically, via that type of control over what content is even created. We all play by the CCPs rules, and most people aren't even aware of it.
And that's just the visible parts of life...
If they can get in there, the potential is huge. It's just crazy how hard it is to break into the market over there, a market that is one of the biggest countries on earth. It's just hard to fathom.
This was officially confirmed by the WSJ.
Nintendo stock shot up by like 12% lol. Fickle trigger-happy investors as always.
@jikflet So how is this bad for Nintendo? They'll still see a ton of systems there, and with Mario and other Nintendo characters, there will not be too much censorship. There probably won't be too many games like LA Noire, but highly doubt that games like Super Mario U Deluxe or whatever will have a hard time. And if those players haven't played the original games, will they notice the censorship?
I love China, and when I'm there, I really don't mind the censorship. Of course the only shooter I play is Splatoon and I don't like a lot of blood and gore, so for me, it wouldn't really bother me.
Nintendo making more money is always a good thing, that way they can invest in more r&d and game publishing.
@SoIDecidedTo I love China also. and my wife is Chinese. but when im there I hate censorship. and I hate companies like google or apple have sold out and even help the CCP to develop censorship tools. I don't want the same happens to Nintendo.
is not about the gore, blood or this kind of things. is about political messages. is about hidings and even denying the truth in many historical facts. Is already happening on Steam. I don't want the same happens on the eshop.
Is not bad for nintendo business. but its bad for humanity. is bad for ethics. and is bad for all of us residents of a free society where we can have the right to think and have our own opinions without the indoctrination of a political system behind.
@thesilverbrick @liljmoore so it's ok for everyone else to have hi-cups but not Nintendo? Issues with dlc and even new games are common now but when Nintendo does it is the biggest problem ever. The one company that has the least issues and it's a big issue there was a problem at release of dlc? Not all things can be troubleshooted.
For a long time consoles were straight banned in China. You couldn't "break into" it because they were illegal. The law was only lifted a few years ago.
It was a biased rule though, because it's mostly enforced on foreign console sales.
@andykara2003 not true, you can already purchase the switch and its even advertised here. Its just like a greyzone for now.
@jikflet this is a fascinating subject because they might be a communist government but China is successful today because they embraced capitalism (which is awesome). So there is a lot of excitement about Chinese companies but there is this looming danger that this is fake capitalism and in the end they will fail because of this communist core ingrained in them... It is at odds with one another and one day will/might blow up badly . Don't know when the tipping point will be.
@NEStalgia That mess is shared. The blame doesn't really fall on any one person or group.
China already missed out on the NES, Super NES, Gamecube, Game Boy and Wii consoles. Starting the country out with the Switch is like introducing someone to Star Wars by having them watch The Last Jedi and not any of the films before that.
@Dirty0814 When did I say that nobody else had had hiccups? Some people can’t handle any kind of constructive criticism of Nintendo.
@thesilverbrick constructive? That's not constructive. That is trolling them because they had a bad launch. One that was fixed faster than most ever are and acting like it should have been perfect.
@Dirty0814 How is it trolling? They released something that was inaccessible for several hours due to server overload. That’s not a successful launch. When you sell and distribute something, consumers should be able to acquire it easily. No company should call anything like that acceptable. Rest assured I’d be speaking up just as much if I encountered an issue like this with any other company.
@zufa86 interesting, thanks for the info. Can you easily buy the PS4 and XBox consoles as well?
@andykara2003 yes. Most of the products come from hong kong and are sold in mainland china.
@jikflet I see what you're saying, but I feel like here we already have a lack of free speech and a lot of censorship as well. On an almost daily basis, I will read an article about how Google/Facebook/Twitter/etc favor the liberals and hide the speech of conservatives. I think that is one of the things I find refreshing about China, they straight up own the fact that they are censoring something, instead of it being hidden behind a veil.
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