Video: Switch Fighters Put Up Their Dukes In These New ARMS Commercials

I want this game to succeed. We need more new, quality IP.

Absolutely Yes !
Good Luck, Nintendo !

I've yet to see a single ARMS commercial that shows that you're not forced to use motion controls. That you can use the Pro controller or handheld mode. It might be an idea considering motion controls are a massive turn-off for many. I guess the whole "play anywhere, anytime, with anyone", "play the way you want" aspect of the Switch doesn't apply when they're desperately trying to resurrect the Wii, but at least one shot of the non-flailing control options would be nice.

Why all the focus on motion controls? I can't say this commercial sold the game for me.

@Haywired My guess is to the motion control emphasis is to entice those potential buyers outside the Dedicated / Hardcore gaming market as they will be he ones who don't know about the game yet and who were attracted to the Wii because of the motion controls.

The rest of us already know about the game and the fact that we can play conventionlly.

Saw a commercial for AMRS before Guardians of the Galaxy Vol. 2 last night. I liked it better than either of these. First 2 guys playing it in a garage on a big screen TV, b/c as Americans we all have big screen tvs in our big garages, then 4 people playing it in tabletop mode. It seemed very much like a typical beer commercial though hard as I looked I coudlnt' find a beer anywhere, so they were probably all trippin' on 'shrooms.

https://www.youtube.com/watch?v=T8DSI623kxI

This commercial will only confuse people. NOBODY likes motion controls! The game plays great with the pro controller! That needs to be highlighted as well!

@rjejr What? I just have wood working equipment in my garage. Gotta go buy a TV ASAP! Can't break such an important rule! Lol.

Edit as I hadn't seen the commercial before posting: This is making me want to use the motion controls. I used the pro controller during the test punch but this looks fun.

@Ryu_Niiyama

I think motion controls are for people to have fun, Pro controller might be for serious gamers. Nitneod doens't make ads highlighting serious gamers, it's all about hipsters and kids having fun. "Hipster kids" would be Ntinedo's best selling market.

@rjejr I've always felt that Nintendo's focus is gaming for everybody. Which is why I really like the focus on play in their new general branding. We are playing, something every human does from birth and is capable of until death and old age. I know there is so much gatekeeping in gaming but I think that Nintendo more than any other company still recognizes just having fun.

@Darius_Truxton
ARMS is emphasizing on Motion Controller so introducing Joy Cons with Motion gameplay will make different reaction than showing a Pro Controller with Traditional input gameplay. Putting a Pro Controller for a whole commercial will sending WRONG Messages about how does ARMS be played.

@rjejr
Nintendo is targeting ALL Audiences, from Casual until Serious players. Nintendo gaves a message that their games are Fun 4 EVERYONE, Not just for Serious Gamers Only. Remember that ! Remember about Casual players that wanna try ARMS for first time. They might be very Noobs, but as long they have Fun, that's Nintendo want to give for us. Don't be so individualistic gamer.

@Ryu_Niiyama "Nintendo's focus is gaming for everybody"

Well until they get some first person shooters like Destiny 2, Titanfall, Star Wars Battlefront and Call of Duty, I'm going to have to say they aren't going after "everybody". They may go after the "hardcore" gamer w/ SSB, Splatoon, MK and maybe even ARMS, but there are people to whom gaming = FPS. Or games like Grand Theft Auto, Metal gear Solid, Red Dead Redemption 2 (I'm still hoping) and Last of Us - violence, blood, maybe some sex and vulgar language.

Even if Switch got those games, I still think Ntinedo wouldn't market to them.

@Anti-Matter Saying your games are "Fun for everyone" isn't the same as making a commercial showing a bunch of 20 something white guys yelling and cursing at each other in a dark room with big headsets on. They aren't marketing TOWARDS that group of gamers that plays for the realistic violence. See my post above this, #13, for more.

The commercial makes it look so fun. When I play it, I can't see anything special really. The mechanics of the game looks basic.
Maybe I'm just old and boring

@rjejr
Remember , Nintendo still emphasizing on Family friendly games, so their games MUST be Fun for Everyone. Putting NSFW Commercials Just simply Abusing some peoples who still care about appropriate things. That will make peoples feel discomfort & disgusted.

Don't be so egoistic !
Think about Kids and Normal peoples who lives in appropriate circumstances. Still so many gamers want to play Appropriate games, including me myself.

@UK-Nintendo
Have you shown to your kids about ARMS ?
How did they react ?

@Anti-Matter yea. I took my son to the Nintendo event to play the demos and share time with arms testfire with my family but nah. Might pick it up for the kids but it looks like a game they'll lose interest in within a month.

@UK-Nintendo
I see...
Because it seems people who has interest about Boxing even just a little, they might have more fun with ARMS. From my observation, People who love to play football / basketball / ice hockey / any kind of Teamwork Sports might be have less interest with Combat sports like Boxing / Karate / Judo / Wushu / Kung Fu / etc.

@Anti-Matter "and Normal peoples"

I'm pretty sure the 25 year old white guys playing CoD and Madden consider themselves to be "normal people". So many people play CoD, and GTAV has sold 80 million copies worldwide the past 5 years, that one could almost say the people who don't play CoD and GTAV are the "not normal" ones.

And your entire first paragraph is exactly my point.

"Nintendo still emphasizing on Family friendly games, so their games MUST be Fun for Everyone. Putting NSFW Commercials Just simply Abusing some peoples who still care about appropriate things. That will make peoples feel discomfort & disgusted."

Nintneod doesn't make commercials focused on people playing those games, that is my point, so we agree.

@Anti-Matter but I like boxing and and love sports games, play football when I get the chance.
Massive fan of fighting games. I'll even call myself a pro at street fighter games.😉

@rjejr I want to be "normal peoples" but sadly I'm special 😉

@rjejr
I mean "Normal" is people who still have awareness about inappropriate things, not a typical of NSFW gamers. That was my definition about Normal people.
I'm 32 years old and I play ONLY Appropriate games.

@UK-Nintendo
I'm Extraordinary.
You cannot find a 32 years old young man like me who Adore so much with Cute stuffs and Appropriate games Only in your place.
It's 1 from 1,000,000,000 peoples who has specific interest like that.

@Anti-Matter "ONLY Appropriate games"

Appropriate for who? If you are 32 you can play any game you want, even M rated games. Judging by sales lots of people like to play GTAV and CoD, are you really saying all of those people are NOT normal? That's a lot of people.

In an earlier comment you accused me of being egotistical -
"Don't be so egoistic !"

Have you ever stopped to think that maybe you are the one playing "inappropriate" games for your age and everybody else your age is playing appropriate games? I don't like to see the violence and vulgarity appropriate for an 18 year old on TV when children might be watching, but anybody over the age of 18 can play whatever they want, I don't care. My kids play age appropriate games b/c I'm their father and I say so, once they turn 18 and move out and go to college or whatever they can play whatever they want, I'll still consider them "normal".

And by the way, Sony and MS have plenty, more than plenty, of commercials on TV for Destiny, some of them are great, I have my kids watch them, nothing inappropriate in those ads. Just because a game may be rated M doesn't mean the commercial has to be. Movies that are rated R have commercials on TV all the time as well.

Sharing means caring.
https://www.youtube.com/watch?v=iTXN9uCd0mw

@rjejr
I'm Extraordinary.
Even i'm 32 years old, but I Hate all NSFW games.
I don't even want to know any of them.
Because I know that NSFW materials just purely Evil and Negative.
I Hate Negative entertainments.
I just keep focus for Appropriate games Only (E, E10+ & Teen) for my Gaming area.

@Anti-Matter But Arms is garbage when playing with motion controls. Nobody wants to wave their ARMS around anymore when playing games. That Novelty wore off almost a decade ago. Just show the game without any gimmicks. People will now just think its Wii Boxing 2.0

@Darius_Truxton
So what is the point of Joy Cons existence if Nintendo doesn't utilize Motion play from Joy Cons ?
It will make Joy Cons are useless if Nintendo didn't show how to use your Joy Cons.
Motion gameplay is the Main emphasis on ARMS.
If you don't like it, you can use Traditional way to play (Pro Controller or Button inputs).
You can't ask Nintendo to Not showing Motion gameplay just because you don't like it for some reasons. There are some peoples out there are still like to play with Motion control, including me.
As long you can play with Traditional controller, if you happy, i'm happy to hear too.

@Anti-Matter The Joycons existance is so you can remove them from the console and use them as small controllers, other then that they ARE useless and never should have existed in the first place. Joycons are not selling the system. The games are. Mario Kart and Zelda is selling well not because of motion controls. Gamestops everywhere can't get rid of their stupid steering wheels

@rjejr True enough, but you are talking about games outside of Nintendo's dev control. They made a system, that has decent parity and at this point it is up to the 3rd parties to either show up and optimize for switch or not. Of course they won't and they will blame the consumer but that is neither here nor there.

My point was that the games that Nintendo makes are about fun for everyone and that is me talking about Nintendo as a developer which I separate out from Nintendo as a hardware manufacturer (although I think they do a decent job on that front if you aren't a graphics elitist). Arms took the 1v1 fighting genre which is not the most beloved of genres in the world and tried to shake it up and make it colorful and fun enough that those that might turn their nose up at Tekken 7 might give this a try. While those of us that love FG still will find some depth and enjoyment and a way to bridge the gap with our non FG friends.

@Anti-Matter I did know a couple of people like that loving all cute and chibi stuff but there all safe in prison😉

@Darius_Truxton
Joy Cons are Wiimote Super Plus.
It's not a Stupid devices.
Motion gameplay is not a Stupid.
I like to play with Motion control.
It feel Great for me.

@Anti-Matter 99% of the people with early review copies ditch the motion controls instantly. Simply because the game is hard. You won't qualify for ranked matches if you can't beat lvl 4 difficulty. Virtual Reality is already a thing and even that is struggling and that's miles better then silly outdated joycon motion controls. These joycon motion controls are the only thing that is a complete head scratcher on the Switch. NOBODY asked for it.

Is this game actually good??

@Darius_Truxton wait until they announce the VR headset, then all will become clear. HD rumble is just a clever guise for VR control.

@Darius_Truxton
Fine.
Enjoy your Pro Controller while I will enjoy with Joy Cons.
And I am Not Stupid just because I like to play with Motion.
Maybe it feel difficult or awkward at first, but I will keep practicing. I still have a Will to try.

Just because you can't use Joy Cons to play with Motion nor adore to play with Motions, it doesn't means Joy Cons are Scrap. And you can't tell to me if nobody want to play with Joy Cons, I mean Hello ...
There are some peoples here like to play with Motion and you can't deny or bashing them with your dislikeness. So what if we want to play with Motions ?
It does same thing when I want to play DDR (Dance Dance Revolution) with Dancing Mat or playing on Arcade or using traditional controller to play.

Back on topic, whichever methods you play, it doesn't matter because Nintendo has provided 5 Different ways to play ARMS. You can use Motion play or Traditional controller, choose one that you like. Simple. Nobody forced you to play with Joy Cons.

@YANDMAN
Try it by yourself.
It will be fun after several Rounds.

Both commercials look quite good. But I prefer the second one, since that one shows the most gameplay.

@Darius_Truxton You are 100% correct. Every person I know that owns a Nintendo Switch got the system for Zelda, Mario Kart, and got sold on the TV / Portability concept. Motion controls are not a selling point.

The Motion controls on ARMS are just ok, but still don't match up compared to traditional consoles.

Cool commercials, I like them. They should stress the best part, and that is the motion controls.

@Ryu_Niiyama OK, I give up, is "FG" "fighting genre" or a game I can't think of? When I first saw ARMS I thought it looked like Pokken Tournament but w/ motion added, but it's come a long way since then.

I think I've forgotten my original point, but I'm pretty sure it was that Ntinedo commercials don't focus on the stereotypical gamer, so I like your point, at least I think it was your point, that Nintendo doesn't make those types of games. So that makes sense.

@rjejr I thought it was a lot like Pokken tournament as well. I like ARMS bettter though and I've played both.

@rjejr one thing to consider when talking with @Anti-Matter is that English is not the first language.

@gatorboi352 "is that English is not the first language."

Thanks I know, I figured that out awhile back. Not just in this thread awhile back, I mean like a year or so. Does make it a little rough on the nuances of comment thread debate so I do try to give him some latitude with his choice of words but I don't want to not have conversations with him just b/c neither of us knows what the other one is saying.

Thanks though. It had occurred to me awhile back that it was just him being different, so I checked his profile to see he wasn't from around here and it all made sense. So I give him credit for writing what he does, can't be easy. Certainly not easy talking w/ me, I'm relentless as you well know.

@rjejr haha, sorry FG is fighting games/genre and is borrowed from FGC which is the fighting game community which I consider myself a part of. How did you draw a Pokken to ARMS comparison? I'm confused by that one.

"Everyone" still includes the dudebro/casual (liking blood and explosions doesn't make you some elite gamer and most of them play only one or two games or genres... so casual) gamer in my opinion. They are of course harder to sway because not enough blood or naked females but the commercials are featuring gamers of differing ages with a focus on the millennial group in addition to kids and parents. That gets people talking, because they see something they relate to in some fashion on the screen. Remember the Switch reveal trailer? I adore Nintendo but that trailer was the first time since the N64 days that I felt that they were marketing to me (age group wise) as when I entered my late teens and early twenties Nintendo was trying to get families, kids and older gamers to play the Wii and marketing went on vacation after a decent preview of the WiiU and we all know what happened there.

@Ryu_Niiyama "How did you draw a Pokken to ARMS comparison? I'm confused by that one."

I think a lot of it is based on the graphics engine. It has a similar look and color pallet. I think if you showed them both to people who had no interest in gaming at all they would see them as similar games. Also they both are 3D fighters in that you can move around the arena, not 3D as in 3DS viewing. A lot of fighting games, it seems to me, or really on a 2D plane.

So, it's a colorful full-figured fighter - not retro pixelated brown, the characters are 3 dimensional - not flat like the older games, and you move your characters around an arena, not just face off in a 2D plane like SSB, MK, Injustice, Marvel v Capcom.

Maybe if I played fighting games they would look like totally different games to me, but as someone who doesn't play any fighting games, they look very similar to me.

@Kirbyfan "I thought it was a lot like Pokken tournament as well. I like ARMS bettter though and I've played both."

I haven't played either - fighting games aren't my thing - but my kids are huge Pokemon fans and 1 really likes fighting games and they both want ARMS so I pay attention to this stuff so to me they looked similar. Not that I would mistake 1 for the other, just something that caught my eye. I wouldn't' confuse either w/ Mortal Combat.