The Nielsen Games 360 Report was recently published and has made the shock discovery that there is more interest in purchasing a Nintendo Switch from those who were surveyed than the upcoming Xbox Scorpio or the currently available PS4 Pro.
As shown in the graph below, Nintendo Switch is on 16 percent (the dark red bar represents "Gamers aged 13+", light red is just "General Population") and PS4 Pro is 15 percent, with Xbox Scorpio lagging behind on 13 percent. However, we see the standard PS4 and Xbox One still have a lot of the mindshare with potential console consumers.
The Nintendo Switch has got off to a great start with 2.74 million hardware sales in March, so this all seems in line with the report. Be sure to make yourself a cup of tea and browse through the report when you get a chance, and then let us know what you think about the findings with a comment below.
[source nielsen.com]
Comments 33
A small upgrade to an old console or an entirely new way to play with boundless flexibility? No surprises here in my book!
Yeah it is but it's getting the funds, should have enough by the holidays though
added extra there will be more games to choose from when i do get it
To me those stats just say Nintendo is still way behind Sony.
This isn't surprising. As loud as they are, those who care about the highest specs are only one subset of the gaming community as a whole.
Edit: That goes for the standard PS4/XB1 mindshare as well.
So, what it's really saying is:
Microsoft: 21% & 30%
Sony: 26% & 36%
Nintendo: 12% & 16%
Those numbers are.... not impressive. :/
@Akropolon General population's interest in Switch matches XB1/1S, which is the market they're targeting with a tablet-console. I'd say that's a bounceback from Wii-U's public interest. It's still early days. Switch hasn't even seen it's first holiday season.
Hardly a "shock discovery". The Switch and Pro/Scorpio aren't even directly competing with each other anyway so I don't understand the point of this article.
The point is that Nintendo is back.
@PotatoTheG I agree, I facepalmed after reading it. Being a Nintendo fan is all well and good and seeing Nintendo make a turnaround from the WiiU years is great, but this is just Nintendo Defense Force bait.
Numbers, numbers and more numbers.
That's that done, I'm off to play games on my Switch!
I'm 98% more interested in my preferred console!
Id take these numbers with a grain of salt. On Page 9 of the report you see that when asked "Which of these video game systems, if any, have you heard of", 9% of those polled who referred to themselves as gamers hadnt heard of any of the current gen consoles. How a gamer hasnt heard of the PS4 or Xbox One is baffling to me
I got 99 problems but the Switch ain't one
@Akropolon you can't add those percentage up as the same surveyed people could have chosen many options. Hence why the total doesn't equal 100%. People aware and interested in PS4 pro are obviously aware of standard PS4 and may be interested in that too. Rethink your last post my friend. The Switch is up there which is what counts.
@beazlen1 I'd rethink yours, if I were you. This survey wasn't about 'being aware of" or "being interested in". The question was very simple:
"How likely are you, or anyone else in your household, to buy each of the following game systems?"
They were asked which one they wanted to get. So yeah, you can add up those numbers.
@Akropolon I get your point. I'd imagine some people would have ticked both PS4 and PS4 pro if they're thinking of getting one and the choice depends on finances / which one the parents afford etc etc. But no one is gonna buy both PS4 and a PS4 pro. So I think my point still stands. Adding those numbers up overinflates the interest in those products. The Switch is comparable which is good especially as it's a new brand. Imagine this comparison a few years ago. WiiU is unlikely to have even featured.
@Akropolon also you could add them up if the total equalled 100% which it doesn't.
Nintendo is back
The survey was conducted in Q1 this year, so assuming a reaonably consistent rate of completion most of them were done before the Switch was released.
@beazlen1 Fair enough; let's say some of the PS4 Pro replies are people that also ticked PS4. Let's, for conversation's sake, turn the 15% for the Pro all the way down to 9%. Then you'd still have a whopping 30% vs 16% on the PS4 vs Switch front.
No matter how you look at it, if you take the 21% of the PS4, lose a bit, then add a part of the 15% of the Pro, you'll still end up with a way higher number than the Switch.
The Xbox One and Switch are a lot closer, but even then: the Xbox One has been known as a floundering system for years now. It's sold less than half of what the PS4's done. It has hardly any truly relevant exclusives (I own a PS4, XB1 and Switch, to get that out of the way). So yeah, the Switch doing comparable to the XB1 in these stats isn't all that impressive, if you ask me.
I feel your average gamer or consumer will just see a higher price tag and not care about the minor differences, and most folk who care about specs probably already have a powerful gaming computer.
For me, very few of the PS4 games I love will be affected by the pro (I play bloodborne, nuclear throne, and crypt of the necrodancer religiously, two indies that won't matter and an older game that won't be affected by the upscale).
That's whats up!
Awaiting the copy cat(s).
Well looking at the graphs, the Switch is still 3rd behind the standard PS4 and XB1. I'm confused as to why this is meant to be good news for Nintendo and the Switch? The big take out really is that more gamers are interested in the standard PS4/XB1 that the upgraded versions.
Of course, the Nielsen Report also indicates that there's apparently more interest in the nearly 4 year old PS4 than in the brand new NS... As well as the nearly 4 year old XB1 having slightly more interest than, again, the brand new NS. Both metrics of which are more lopsided against Nintendo if the new system versions are added on top, since the 3DS has been the system carrying Nintendo throughout the 8th console generation.
The statement of there being more interest in brand new hardware than updates of old hardware is just another example of research data being spun any which way that the viewer desires. How are these metrics of interest determined? Are there any variables which affect the degree of interest?
It's always important to ask what the primary purpose of each instance of data collection is in the first place. In this case, it's little more than a litmus test. The takeaway here is that ultimately, the paper is less red than it is blue and green, but is perhaps starting to become more red.
If that's any indication of market trends, that's beneficial to Nintendo, seeing as how the litmus would have been significantly less red over the past few years... Or at least without taking the 3DS into account back then- yet again, the results can change on a whim, depending on the variables and how the data is organized...
@JamieH "What's a Player Station? LOL I have a Galaxy S4 Active from Sprint, I don't need that cheap knockoff stuff, I'm up to like 2000 hours in Game of War! "
Found your 9%.
What's the Scorpio?
I do find it funny though. The headline here reads "Neilsen Games report finds more interest in Nintendo Switch than XBox Scorpio or PS4" while another Nintendo site even more known for clickbait (and making up facts) than this one has the headline "US: Nielsen Study Finds Most Non-Gamers Aren’t Aware Of The Nintendo Switch"
The wheels on the press spin 'round and 'round....
This entire thing needs to be taken with huge grains of salt. As has been pointed out, it all comes from online surveys done in Q1 2017, so mainly before the Switch was released. Even more damning, is that according to this report, only 77% of professed 'gamers' have even HEARD OF the PS4. Sorry, gonna call bullhonky there.
The problem with online surveys is that they're notoriously innacurate. The mere fact of being online prejudices them. If they're more likely to be taken by people on mobile devices or laptops, it prejudices them. Wherever the surveys link from prejudices them. I'm sorry, but over 77% of even just board gamers have at least HEARD OF the PS4.
@Yorumi A lot of people pointed out what I also missed, that the survey was taken in Q1, so it was before Switch launched, AND before Microsoft started making more noise about Scorpio. Might have even been before the Superbowl commercial for all we know. Other than core gamers, not many people would haven known about Switch back then, so it's kind of just a bogus poll to begin with. I'd be curious what a similar poll by the same company would show in, say, November both for Switch and for Scorpio. (Not that I think Scorpio will be particularly successful....but still interesting.)
But this poll just seems...off, as though they got their sample group from iLife. Where do you find "gamers" of which 23% has never heard of a Playstation 4? Not "doesn't own" but "hasn't heard of." Surely not a gamer that's ever bought a game at Gamestop, Target, Best Buy, Amazon......I doubt many Steam players haven't actually heard of a PS4 either There's something really wrong with the sampling overall.
HOWEVER, it seems accurate about graphics. That backs up the NPD report numbers as well (ballpark anyway.) People buy pretty movies for eye candy, not games to play, that does seem to be a unanimous takeaway for the state of the industry. That means EA is doing it right. It also means that what we call "gaming" isn't really gaming anymore.....interactive cinema is really its own market that stole the name, while gaming remains the niche it's always been. Which is probably why Switch is piquing a lot of gamer interest in the traditional sense....it's very much a gamer's game machine. I definitely agree that Nintendo should embrace that market.....ironically it could easily reclaim what was its ORIGINAL market of people who like video games as the term "gaming" has become something other than that, apparently .
@Yorumi Yep, I absolutely agree. As a gamer-gamer it's actually kind of exciting. Not that I don't enjoy some amount of interactive cinema games too, but the idea of Nintendo becoming a space that goes back to the dedicated gaming niche in the context of what it used to mean before the XBox & Wii era makes me giddy.
"It isn't a majority, and it may not be a plurality, but I bet it's a cash cow waiting to be milked."
And nobody knows how to milk a cash cow better than Nintendo. (There's got to be a 1-2-Switch Meme gif to be made from that statement... )
@Akropolon Um, no. If that's how you're looking at it, then Microsoft and Sony's respective shares are divided among two separate consoles each, vs. Nintendo's one. You see that, right?
@Menchi187 Did you see the name of this website? I'm curious what you were expecting to find here.
@Yorumi "It revealed that among gamers more than 2 in 3 people are aware of the ps4 and xone but barely 1 in 4 are aware of the switch."
Huh? How are you even coming to that conclusion? Because the only way you get there is if you combine Sony's and Microsoft's four separate consoles into one single unit, which would obviously give you a larger number as a result. Also, the graph isn't about awareness, it's about intent to buy. And in that respect the Switch is doing very well, particularly for a brand new system with only two big games.
You're right though, you are extremely negative, to the extent that you're basing your negativity on fake information.
@Yorumi I'll take your word for it. But even if that's true, why would that surprise you? PS4 and Xbox One have been on the market for going on four years now. Switch has been on the market for two months. It's not even a tiny bit realistic to expect it to have anywhere near the same level of market awareness as the two big four-year-old consoles with a huge catalog of big mass-market/casual-appealing AAA games between them.
But to be honest, I take these types of consumer surveys with a massive grain of salt anyway, so.
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