Nintendo has released its Corporate Social Responsibility report for the year, a comprehensive document that covers broad principles in addition to details on company policies in areas such as manufacturing, environmental concerns and a number of lighter topics.
There's a 'digest' version with a focus on broad messages, which also includes the final CSR President's Message from Satoru Iwata. Below is the opening to this message:
Nintendo has been delivering smiles to consumers through entertainment since its establishment. The existence or nonexistence of hit products causes inevitable fluctuations in the entertainment industry because entertainment is not a daily necessity. Consumers always are seeking new surprises, and they eventually will become tired of even a highly rated product. Precisely for this reason, we must avoid a short-term outlook and always think about how we can make not only consumers, but also everyone involved with Nintendo, smile over the mid-to-long term.
The key to achieving this goal is found in our three core values – originality, flexibility and sincerity – which we define as Nintendo DNA. Since all Nintendo employees fully share the Nintendo DNA and act based on these unwavering values, we have been able to continue taking on new challenges and providing value to society.
The remainder of the digest provides some key statistics (such as Nintendo currently having over 5100 employees) and then there are a few articles focused on amiibo. Covering their key goal as a product, their creation and even how they're stress tested, these articles are worth a read.
Heading to the main CSR page delivers the nitty gritty, with lengthy and detailed sections covering various aspects of the company. Sections on Nintendo's environmental efforts will no doubt be assessed by organisations such as Greenpeace, as the company has evidently been attempting to improve matters after criticism in 2010, particularly.
The amiibo articles in the digest may be intriguing for most, but if you want to dive into details about Nintendo's corporate governance, it's worth checking the CSR report out.
[source neogaf.com, via nintendo.co.jp, nintendo.co.jp]
Comments 38
Humm it's nice to Iwata say one last thing even in a report
If Nintendo can make me smile outside of entertainment.....that is the greates gift I can ever have in my entire life.
I can't believe that you left me Iwata-san. And I still haven't been able to let go of your incident yet.
Wait Nintendo makes all amiibos by hand?
I hope Iwata's last words help guide the company. I hope the QOL takes off well for them, I'm certainly interested in it.
It felt a little weird reading that, knowing that Iwata is gone. Still, hopefully everything will work out for the best from here on out.
The top picture looks like a mild version of the amiibo cockfight at SGC.
@Artwark I feel you, man. I cried when I heard the news my self. We will always have fototage of him @E3 2015 and Nintendo directs. Someone should put all that footage together on Blu-Ray. I would definitely buy that
@NintendoFan64 how could you say that? Iwata has dobe a lot for Nintendo, show some respect
Whoa. Those amiibo images seem a bit goofy.
"We must avoid a short-term outlook and always think about how we can make not only consumers, but also everyone involved with Nintendo, smile over the mid-to-long term."
It always brings a smile to my face to hear things like this. May Nintendo successfully move forward!
On another note, I'm actually still interested in the whole Quality of Life thing.
The first thing that popped into my head, is that they were torturing the Amiibos or something.
"originality, flexibility and sincerity" . Those three words make me smile. "Sincerity" especially. Oh Nintendo. <3
@EarthboundBenjy That was sarcasm?
@Squid_Gangster feel like you might be misunderstanding what @NintendoFan64 was saying. Don't think there was any disrespect intended. More like the opposite.
@N1ntendodo don't think so. Is there something in the water here at Nintendolife in this article.
The next CEO needs to speed up Virtual Console releases. Either by hiring internally or outsourcing the procedure. Amiibo's are fine, but they really are trickling the VC releases outside of Japan.
@aaronsullivan I know, just imitating the average Nintendo fan on the Internet at the time of his death
People broke into tears and looked at everything disrespectful. Can't wait till everyone gets it together and move on
RIP Iwata
@aaronsullivan just something from that comment rubbed me the wrong way. I, for one, appreciate Iwata's words.
I couldn't help but hear Iwata's voice while reading that statement.
@Shworange What a coincidence, me too.
@OneBagTravel I could list the reasons why the releases for the VC are slow and/or nonexistent but I don't feel like it now.A short answer:email/call third parties and tell them to put their games on the VC.
Iwata's dedication and faith in Nintendo never wavered, even in the end. I intend to carry on that legacy. He's right. Entertainment isn't a daily necessity. It's a commodity, but it doesn't mean it shouldn't give us satisfaction. Nintendo continues to do so, while Sony and Microsoft's commercialization of video games has turned it from a leisurely pastime into a gold sink. Here's to a bright future for Nintendo.
Is that pic a stress test...
You've been saying that for a while now and yet we saw a lot of Nintendo's big IPs fall into the kind of stagnation you said you want to avoid. So I'm going to need more than PR talk if you want me to trust you again. Hopefully Iwata's successor can bring this feeling back, it's been desperately missing this entire generation.
@Bolt_Strike Well can you blame them. They did pretty bad in general this generation with the Wii U, and were suffering financially for a good while. Their hand was forced. On the bright side, at least the games they released were fun and polished.
amiibo are painted by hand? Really? Wow.
Sincerity...
Something most companies that consist of more than a handful of people lack, and certainly once you get up into the hundreds and even thousands, at which point I feel they usually become more like the Borg.
I feel Nintendo has lost a little of that 'sincerity' in recent times too actually, probably largely due to the increasing 'American' influence imo, although it still has more of it than most other companies these days and certainly compared to companies of a similar size.
So here's a thought I just had on Nintendo’s slight change in business direction going forward:
https://inceptionalnews.wordpress.com/2015/08/03/a-thought-on-nintendos-slight-change-in-business-direction/
@N1ntendodo
No sarcasm. I just really like Nintendo's philosophy. The fact that this gigantic corporation values sincerity so much is really amazing. It makes everything they do seem so pure and innocent.
Without meaning any disrespect to Iwata (everyone has to respect him, tbh. The man changed the gaming world), I'm actually looking forward to a new leader at Nintendo.
Two reasons, really. I don't blame either of them on Iwata himself, persay, but the buck has to stop with the man in charge, regardless of how great a man he was.
Firstly, Nintendo has and is loosing it's way. I'm not a fanboy, I own all last-gen consoles, a 3DS and New 3DS, a PSVita, a WiiU and will be purchasing a PS4. The amiibo craze got out of hand and was a disaster, and wasn't rectified fast enough. Then you've got things like AC Amiibo Festival, which is morally grey as far as i'm concerned. The New 3DS is a waste and currently being wasted, since enough games which utilize it's processing power and hardware upgrades aren't being developed. Even if it's like Monster Hunter 4, which worked on them both but had clear upgrades for the New 3DS, this needs to be the policy - Nintendo is indirectly alienating people who brought the new handheld by not using it.
Secondly, Nintendo needs to focus on the world outside of Japan. They might lose their sincerity and their code of ethics if they do this, but they can't continue the ethos of "Japan first" if they want to realistically keep all their fans happy. Localization on some games is a joke, and if you live in Europe and want the full 3DS library, you're going to have to wait longer or import an American 3DS. I personally don't think this is okay. Europe has things America wants, and America has things Europe wants. But Japan has everything. It's not a sound global buisiness plan.
I'm not actually sure how much of this was Iwata's fault, since if he was sick for a whle, the shareholders and other leaders might have been making decisions for him, or forcing his hand on a few occasions. But that's just my opinion, anyway. A great man passed away, but continuing down his road is foolish.
@Kirk said: 'probably largely due to the increasing 'American' influence imo'
Yeah, Ninty is so easily influenced by us insincere yanks. Any bad decisions, behaviour, and/or faults must be due to our corruptive influence. Smh.
@EarthboundBenjy ok, good to know.
@EarthboundBenjy
Gigantic corporation? It says right in the article that Nintendo has 5100 employees. Hardly gigantic at all.
@Kirk First of all, Nintendo hasn't been focusing on QoL at all, that's just a side product so they can gain more revenue (since Nintendo has been gaming only since the 80's and they want to diversify to offset losses). Also, Nintendo's stated in their explanation of QoL that they want to bring health and entertainment together, much like they did with the Wii Fit. So that doesn't exactly fall outside of their wheelhouse, in fact it could create an entirely new type of entertainment altogether. It's far too early to judge the QoL when we know almost nothing about it.
I truly feel Nintendo's sincerity and I really appreciate that aspect of their business.
@Artwark what?
@k8sMum Hey; you don't have to tell me. I already know
@Bolt_Strike I still ain't convinced, and having seen quite a bit of info on this whole sleep sensor thing, including some Patent images, I've yet to see anything that's even remotely interesting about it (the sleep sensor). Now, it could turn out to be something totally awesome, but I'm just not convinced as of now.
Why are the pictures so small? It would be great if Big N would make an exemplary video of the production progress for one Amiibo.
@Aromaiden Until last year, I thought that, too, but Nintendo is actually very wealthy (from past successes but also from Wii and DS sales), so they didn't really suffer much.
@kensredemption Couldn't agree more.
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