For those that are generally against the idea of Nintendo pursuing the smart device market in collaboration with DeNA, it can be tempting to downplay the impact that a successful game on iOS and Android can have. It's with that in mind that our eye was caught by a SEGA press release today that has confirmed 100 million downloads for Sonic Dash, the free-to-play runner first released in March 2013.
Like many runner games on touch screen systems you swipe left, right, up and down to navigate Sonic around, over and through obstacles. The actual gameplay is similar to on-rails sections from full 3D Sonic console titles, though there's far less variety and it's a game of accumulation, as you complete run after run to earn more points and coins to use on upgrades. This title makes its money from microtransactions, or alternatively asking you to view an advert in exchange for a reward; beyond that, it's clearly useful for getting the Sonic brand into the minds of millions of players.
As you can see from the infographic below, SEGA's keen to highlight the successes of this particular release.
This title is one interesting case study when considering how Nintendo will approach the smart device market, with Mario's former foe clocking up impressive download numbers. It's a very different world from the conventional console space.
It provides some food for thought as we contemplate what Nintendo will release as it's first smart device game this year.
Comments 44
I hope this continues to work out for Sega, but I dont like mobile. I stay as far away as I can, it doesnt feel like a platform made for games (it isnt) and therefore anything made just feels like it lacks polish to me. I would rather ust stick with my 3DS, Wii U and PS3 (and hopefully soon, PS4).
Nintendo's inclusion of the mobile market in its future plans really is a smart move for brand awareness and revenue. They've already said they're not giving up on the console and handheld market, so I don't see anything to worry about.
Good, but I'd still rather have a good console or pc sonic game instead of this.
No biggie really, there a loads of rubbish games on mobile with far more users. If it makes them money, as a business they'll take it. But as a gamer and a consumer(and a mobile phone salesman) I really couldn't care less how well this meaningless tripe is performing......
So on average people have played for less than 75 minutes each. That to me doesn't spell success. Hopefully Nintendo's efforts are better than this. I got bored within about 10 minutes.
looks at SEGA's finances
Yeah, mobile is working out great for them...
not impressed. Just proves that unfortunately, the casual market has moved on to bite sized gaming experiences that are shallow, free* , and easy to find.
I won't touch adware. (I had it installed for the time taken for me to first see an advert.)
Yet it neglects to mention how much money was spent in the in-game shop. Hmm...
As far as endless runners go, it's not bad at all. But it doesn't really make you want to keep playing, so I've played it less than a dozen times in total.
@TwilightV - Yeah, I was going to mention a distinct lack of $ in that rather colorful and fact filled billboard.
Edit: free to DL, though several other paid Sonic games are on there.
https://play.google.com/store/apps/developer?id=SEGA
Maybe Nintendo can raise the bar on the quality of mobile games, just as they did with console games back in the day...
Crap endless runners won't save this company lol.
i download it on my kindle fire hd, my iphone and my window phone. and i still have a blast with sonic dash
also same population as greater london lol
Dash is actually a really fun game, and while it doesn't compare to console games it's a great way to increase interest for the brand.
When you line this up with their recent sonic boom game, it's apparent Sega is all too eager to boast about quantity. I think we can all be happy that when Nintendo talks about making world class games, unlike many companies out there, they are usually talking about quality and not quantity.
But Sega is still preserving some part of it's former self with M2's Sega 3D classics. Those games may not get 100M downloads, but even at humble profits they maintain a part of gaming history that you would hope a company would want to preserve as a symbol of passion then, now, and for the future.
I played a little bit of this before, but got bored of it and stopped. I wonder what the average amount each user spent on this game.
This success looks like the end of Sonic which we loved. Crap.
I downloaded it.
Then I deleted it.
This game has gotten 140 centuries' worth of play time? That's kind of depressing when you think about it like that. Imagine if human-kind wasted less time on entertainment and united for a common goal. What kind of great things could be accomplished with that amalgamation of time and effort??
Sorry to get all philosophical. That statistic just really hit me in a weird way.
If this is what it takes for Nintendo to reach out to more consumers then I say go for it! More money for them means more money to spend on the games that we gamers love, though I am certain that their mobile efforts will be far higher in quality and depth.
I'm kinda curious if this game cut into the sales of Sonic Boom and Lost World. While Sonic Boom was a terrible game, the question has to be asked. Why spend 60 dollars on a Sonic game on the Wii U when you can just download a free to play one on your smart phone or tablet device?
I can't see the success of this game helping sales of the major Sonic titles on home consoles and handhelds.
123 million hours of mankind's time wasted on a mobile game, yay!
+1 with Ninty4thewin
Not all mobile games are bad, there great games; yeah, somewhat overshadowed by many who are not worthwhile or some very simple but attract many people; but there are good games, there is.
The detail is that if we want that will be more great games for mobile that poor or low games, should be supported as seen the support of the people for the Sonic mobile game; and that ""should"" have been done when the games were on consoles.
Yeah, there are cases that support something is not easy when the game in the end is not welcomed (last Sonic games in consoles), but if that game is not well received, it is when we notice that the support is not given and see how the game is abandoned, and well, this is what would be called "vicious circle"; And unfortunately Sega and Konami suffered from this
I downloaded it, it was fun for the moment. Then deleted it.
I have NOTHING against games.... I love them, I prefer them if you give me the option "games" or "study/work" buuuuuuut!
140 centuries! how much work or money could the humans do in that time!
Yup, 100k downloads, what a milestone !
And if you look at the price of the game times the number of downloads, you made exactly...let me thing...uhhh...
There, zero profit. Its easy, really:
Free App * 100k downloads = 0 sold games. What a reason to celebrate.
And to quote @ECMIM :
Your finances are doing great, all thanks to Sonic Dash !
Keep up the great work !
@rjejr & @TwilightV
Of course they don't include how much $ they've earned. Telling the casual gamer that people have spent $15.000.000 on this "free" game is not good publicity. It just shows how not-free the game really is. Revealing how much it has earned Sega doesn't sell the game at all!
Edit: Oh, and for those that don't get it - the $15M was just a number picked out of the air!
@Einherjar Read the article again. It's 100 million, not 100k.
And besides, you gotta consider that 1) it's a free to play game, meaning that some people can and will buy micro-transactions (given the number of downloads) thus profit, and 2) the game does indeed have ads.
It's unknown how much money Sega has truly made with Sonic Dash, though it's impossible that they made zero profit.
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Sonic Dash isn't bad actually, but like any other running game out there I will get bored of it quick. To be honest though, I would rather play this than the recent Sonic console games we have been getting. Sad to say, but true.
@Goob I know all that, dont worry Its still extremely silly that something like this has become newsworthy (not blaming NL here).
Whats next ? Google handing out Newsletter for "the Ad-Banner of the week" ?
And lets be honest here: This would have been far more interesting if the game would at least cost a dollar. That would be 100mil dollar for basically no game at all.
And that the income with this thing is held so vague is rather telling
I mean, what better advertising is there then to tell "hey, there are 100mil perople out there who obviously enjoy it, why are you missing ?"
Something very cynical might say this whole thing might just be a con-job
But to be honest, i dont really care. Its barely a game, its on mobile devices and it is a Sonic thingy. Those are all the signals i need to not give a flying koopa about it
Zaxxon Escape is a better game (It is just difficult its not broken beyond repair due to the monetization scheme.)
I'm one of those downloads ! But I only tried it once and never again .... wasn't bad though just not my thing I guess
I have to say, I hate these runner games. I find them so boring.
so 100 million people downloaded a free game? Is that surprising? Only thing that matters is how many people bought add on.
Over 100 million downloads, wow. Since its free game, I wonder how much ad revenue it generates. http://5starblog.com/tag/nintendo/
I don't like it.
Sonic 1, 2 and 3! After that....meh....
Sonic is dead, long live Sonic.
Yet more fuel to push Nintendo to going third party. When they find this kind of success on mobile, they will begin to lose interest in making expensive consoles that continue their downward sales trend.
I am a huge Sonic fan. I use to play it for hours on the genesis and the game gear
Shocking that a free title based on a popular IP has had so many downloads.
I love this game!
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