News Bowser Begins His First Day On The Job As The President At Nintendo Of America
Bow down before your king...err, president
News Doug Bowser Thanks Nintendo Fans For The "Warm Messages"
A notice from the real Bowser
Bowser - News
June2019
Random Here's How Nintendo's Bowser Gag Went Down In Japan, Where He's Known As Koopa
Context is key
Early on in Nintendo's big E3 Direct, a fun little segment saw Nintendo of America president Doug Bowser and Nintendo's Super Mario supervillain (also called Bowser) battling it out to present the show. Doug may have won, but the whole thing was a little different over in Japan. As you may be aware, Bowser is simply known as 'Koopa'...
Random Bowser Nailed His First Appearance As Nintendo Of America's President
All hail our new overlord
If it wasn't already official enough, it's now 100% confirmed – Bowser is Nintendo of America's president and there's no turning back. If you caught Nintendo's E3 2019 Direct presentation, you most-definitely saw Doug Bowser – Reggie's replacement – appear in his first Direct as the head of the American subsidiary...
April2019
News Bowser Begins His First Day On The Job As The President At Nintendo Of America
Bow down before your king...err, president
It's a new era at Nintendo of America. Reggie has left the building and the appropriately-named Doug Bowser is now officially at the helm as the president. To celebrate his first day in this role, @thetruebowser shared a photo of his new office on Twitter. We're not entirely sure what's going on, though,...
February2019
News Doug Bowser Thanks Nintendo Fans For The "Warm Messages"
A notice from the real Bowser
Just days ago, Reggie Fils-Aimé shocked the video game community, when he announced he would be stepping down from his role as Nintendo of America President after nearly 13 years to spend more time with his family. Replacing him is the appropriately-named Doug Bowser. While the majority of the spotlight is still on the...
April2017
News Super Mario Happy Meal Toys Now Available at McDonald's in the US
Boost your tat and salt intake - Bowser approves
Earlier this month it emerged that a new batch of Super Mario Happy Meal toys were coming to the US, and now the range is live. From now until 22nd May in the country Nintendo fans can get one of eight toys along with an inexpensive bit of grub at McDonald's. Each of the toys has a 'special...
July2016
News European Miitomo Users Make the Correct Choice as Bowser T-Shirt Heads to My Nintendo
The only choice
Miitomo, Nintendo's sort-of social app, is still getting frequent updates and new outfits. The next set is all about Super Mario, with a mix of outfits to buy or win in Miitomo Drop - you can see the whole range of tasty virtual apparel in our original article on the topic. In addition Nintendo has been giving social media fans in...
October2015
Video The Game Theorists Explain Why We Should Go Easy on Bowser
Poor guy...
Bowser is a villain, but he's also a charismatic and comedic star, depending on the game you're playing. In some titles he's a straight-up villain that can't exactly be described as wordy, and in RPG titles such as the Mario & Luigi series he's a wise-cracking and loveable buffoon who seems barely in control of whatever fiendish...
September2015
Video Skylanders Superchargers Wii and Wii U Starter Packs Compared
Bowser and DK make their entrances
Ahead of reviews coming in for Skylanders Superchargers we have a look at how the toys stack up in the home. In particular how the Wii U and Wii starter packs compare to the other console versions. As you can see in these unboxing videos, the kids are more than a little impressed by Bowser and Donkey Kong packs...
August2015
News Bowser and Toad Wii Remote Plus Controllers Heading to Europe on 20th November
New 3DS cover plates also on the way
Way back at the start of the year we shared the news that some rather handsome Bowser and Toad Wii Remotes were on their way to Japan. Thankfully they're now confirmed for Europe and, perhaps timed with Mario Tennis: Ultra Smash, arrive on 20th November. For those of you with a smaller New Nintendo 3DS there...
June2015
News Reggie Explains Why Donkey Kong And Bowser Were Chosen For Skylanders SuperChargers
As well as how the Activision partnership came to be
If you caught E3 earlier this week, you'd know that Nintendo has teamed up with Activision to create two new amiibo for the latest instalment to the Skylanders series: Skylanders SuperChargers. However, the announcement left some scratching their heads as to why Nintendo decided to use Donkey...
March2015
Video Mario Party 10's Bowser Party & amiibo Party Modes
Take a look at the new modes in Mario's latest celebration!
Mario Party 10 is upon us, and after so many entries you'd think Nintendo wouldn't have anything more to add to the formula. Enter Bowser Party and amiibo Party, two modes that make the most of some of the Wii U's hardware features to shake up the Mario Party formula. In Bowser Party, one...
Video Nintendo Promotes Mario Party 10 in New Adverts Focused on amiibo and Bowser
Doesn't mention the 'find amiibo stock' meta-game
Mario Party 10 is the next big-name retail arrival on Wii U, landing in North America and Europe on 20th March. That 10 in the title should tip you off that this franchise has been consistently popular, and Nintendo's marketing has been actively pitching this - unsurprisingly - to families. Could it...
News Nintendo Unleashes Commercials and Minigame Videos for Mario Party 10
Let's get it started...
The arrival of Mario Party 10 on 20th March is the end-result of one of this generation's inevitabilities; the fact we're onto number ten says all we need to know about how prolific this series has been on Nintendo's home consoles since the Nintendo 64 days. We may not all clamour to pick these titles up when they arrive, but...
February2015
News Nintendo Shows Off Mario Party 10, amiibo and Mario vs Donkey Kong: Tipping Stars in Japan
Bowser wearing glasses, that is all...
We're big fans of Nintendo's Japanese YouTube channel, for the simple reason that it often publishes relatively long videos of upcoming releases and - more importantly - awesome TV commercials. The latest batch includes a man with glasses transforming into Bowser, still wearing glasses; is that possibly the...
January2015
Weirdness According To McDonald's, Mario And Bowser Are Now Firm Friends
We all know that Mario and Bowser don't exactly get on. The latter is always attempting to steal the former's girlfriend, and over the past three decades the pair have clashed multiple times, with Mario usually emerging victorious. It would appear that fast food chain McDonald's feels that it's time to bury the hatchet and make up, as it has...
News New Nintendo Wii Remotes Come in Bowser and Toad Colours
All Bowser, all the time
Nintendo may, in decades to come, regard the Wii Remote as its greatest controller. While we can argue until the cows come home about the layout of the GameCube controller or the merits of a classic SNES pad, the Wii Remote is a sales phenomenon that has been waved around by hundreds of millions of people. Spanning two...
April2013
News Nintendo Told Disney How Bowser Should Hold His Teacup During Wreck-It Ralph Production
Milk and two sugars?
Wreck-It Ralph was a worldwide hit when it arrived in cinemas and much of its success can be attributed to the characters involved in the movie. Obviously there was Ralph, Fix-It Felix and all their buddies, but there were also several cameos from a few members of gaming royalty. Sonic the Hedgehog and his arch-nemesis Dr...
January2013
News Bowser Is Officially The Greatest Video Game Villain Of All Time
The 'King of Koopas' is finally crowned
Guinness World Records asked gamers to vote for their top video game villains for inclusion in the 2013 edition of Guinness World Records Gamer’s Edition, and it comes as no surprise to see Mario's nemesis of almost three decades take the top spot of the podium. With more than 5,000 readers voting in the...
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Random Here's How Nintendo's Bowser Gag Went Down In Japan, Where He's Known As...
news Bowser Begins His First Day On The Job As The President At Nintendo Of A...
news Doug Bowser Thanks Nintendo Fans For The "Warm Messages"
Random Bowser Nailed His First Appearance As Nintendo Of America's President