Remember how muddled the marketing was for the Wii U? Nintendo didn't have a clue how to 'sell' the concept of the system, and this undoubtedly contributed to its lacklustre commercial performance. However, with Switch, the company isn't making the same mistake twice and its promotional activities have been pretty much on point since it was first announced.
Now, with Switch looking set to unseat the PlayStation 4 as the UK's best-selling console, Nintendo UK has launched a special commercial which really hammers home the core selling points of the hybrid console.
Entitled "Play together anytime, anywhere on Nintendo Switch", the commercial is almost three minutes long and shows a series of friends, families and individuals all enjoying their Switch consoles in slightly different ways.
There's a group of schoolkids finding time to take on a raid battle in Pokémon Sword and Shield, as well as a pair of friends enjoying a quick Super Smash Bros. Ultimate match before dinner. Elsewhere, families take on the likes of Ring Fit Adventure and Sonic & Mario at the Olympic Games 2020, while a doting mother solves puzzles in Layton's Mystery Journey. Oh, and don't forget the mum who keeps her grey matter in shape with a spot of Brain Training.
The commercial is packed with other games, too – including Fortnite, Splatoon 2, Luigi's Mansion 3 and Mario Kart 8 Deluxe – and does a superb job of communicating what Switch is all about. We imagine promotional activity like this is only going to help when it comes to shifting hardware and software during the holiday season, but let us know what you think by posting a comment below.
Comments 25
No, I won't accept the fact that the switch has broad appeal as I am a true hardcore entitled fan
Call me a fanboy if you must, but I have no idea how someone can watch that commercial and not think “I want in on this”. The Switch is just a fantastic console with an amazing library.
That's a nice dig at Google Stadia too.
@gamer89 So you don't think an excellent commercial is worth commenting on?
@Supadav03 The same people that mark "Yes" to "Playing videogames is juvenile" on OKCupid. At least here in America, people are still largely regressive and focused on charisma, muscles, money, etc. which will all be fleeting if they don't also have the character, maturity, wisdom, etc. to maintain those things.
The only reason Nintendo has any kind of power here is because it commands money and marketing budget (like Disney though not on the same scale).
Noice. I like it.
Arms was missing
I don't watch tv. What's a commercial?
When peoples around me keep busy with their smartphones in the public, i bring Nintendo Switch or 3DS in public as my rebel statement if i do not follow the mainstream.
When peoples tend to choose Black color for their devices, I choose White color for every single video game machines i bought as my rebel statement : "I do not follow the mainstream."
Switch was made to break that mold. And I can play it at work and not kill my smartphone battery or drop it and ops now I have to pay 800usd to replace it. I already knew when I saw it that it was a innovation in itself that changed everything when it Switched(pun) the market and left Developers now scrambling to get onboard. And this makes for a great indie developers to start developing for and getting to wider market. That's the other change the Switch did and now Developers are rushing to get into the Switch Market where indie were willing to go as it can go Docked to Portable. And that appeals to a wider audience gamer.
Fun,... but should have ended at 1:30... went into "la-la land" after that (Switch on the Bus/airport is great 👍)
Those not the games any of my friends/Fam were excited to play co-op in 2019, and my girl would stab me in public if I vanished from the pub to go play videogames at another table... 😅😂🤣
That mom with the baby must have the best maid EVER!... and is she playing on mute?
She Thinking... Why not just play Elevate, Lumosity or Peak for $2 on the phone I already own.
I always find it interesting that in all of these videos none of the actors ever use the shoulder buttons.
Even they realize how unergonomic they are.
Great commercial! Sure, it's fantasy land, but still well made.
I wish they’d use earphones while in public spaces so as not to annoy others...
Cracking ad, trying to hit all the angles. Portable play and Nintendo games on the big screen. Ring Fit is very good and a real selling point as something different. Local multiplayer is a big USP too especially coming up to Christmas. Played some Mario Kart at a friends recently with his teenage sons and forgot how much fun it is. Me and my wife didn’t have much joy with Luigis Mansion 3 (though it’s a wonderful single player game for TV play) but I smiled at the choice of the Dinosaur bit of Mario Odyssey, my kids love watching/playing that bit.
If I didn't own two Switches already I think I'd order six after watching that.
I hope we all realise how lucky we are to have Switch and Nintendo games in our lives.
This commercial needs to played before movies in theaters for the rest of the year.
Nintendo Switch Is the best thing that could have happened to Gaming this generation.
Missed the opportunity to show more third party games.
But this is what I wanted. The handheld division and console division working together focusing on one front making great game after great game.
If a Pro Switch comes out it will be interesting to see how it may splinter the focus.
they payed the price for their wii u marketing so its nice to finally see them get theri footing back. it especially helps that the switch is also versatile for commercials lol
I do this, I mean I kinda do this, but with my 3DS, I happen to prefer playing the console I've already bought plenty of games for, and can play decade oldies too, without having to buy them again of course.
The switch has become my favorite console.
Most convenient console, you can play on a large screen or portable.
Yes, but the whole slide click motif at the start of all the Switch adverts doesnt work with the switch lite as the controllers cannot be slid on and off.
@Anti-Matter Uh
Not to be rude
But how is bringing a Switch in public with you "rebelious"?
I see people with Switches and even PS Vitas all the time in my school cafeteria
The last day of school before we broke up for Winter Break last year, was celebrated with a class wide Smash tournament in our AP Functions class
@BlueBlur101
I meant, when most peoples (especially adults) use their smartphones to play games in public, i play Nintendo Switch in public instead, to show that there is an adult who bring and play a dedicated handheld video games in public (something that adults in my place will never do) that they will think it's too kiddy for them but i don't care what they think or say. I will not follow them by playing smartphone games, NO. I keep showing how different my decision toward what is mostly peoples do.
And about White color as my Rebel color, you know if Black color is the most common color for electronic devices (TV, smartphone, PC, etc) and White color is the rare color for them (except Wii with White color as their default color). Most adult will choose Black color with some reasons: Black color can hide the dirt, Black color looks mature on their age, Black color represent the common things in their social life. But i choose White color to represent: Minority since only a few electronic devices have White color, White is an innocent color and perfectly made my gaming devices looks like cute toys, White also represent my dislikeness about the majority things in social life. When most peoples go to the Right (Follow the mainstream by majority such as liking Marvel, Soccer, cod, black color gaming devices, using smartphone for games, listening to nowadays only music,etc) i choose to go to the Left (Not following the mainstream such as playing dedicated video gaming devices instead of playing with smartphone, NEVER like soccer but adore the underrated sports such as Boxing / Kickboxing / Baseball / etc, choose white color for electronic devices as possible and never want Black color, NEVER like any shooting games, listening to 80's / 90's / Video games OST / Eurobeat remixes from Youtube / different music genre that only certain peoples have interest about, etc)
Here in Indonesia, the situation is completely opposite from the Nintendo commercial above. I would better live in that La La La Land with a lot of peoples use Nintendo devices to play video games instead of using smartphone for gaming rather than live in reality that 1000% suck and boring.
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