UK video game clothing firm Insert Coin has teamed up with The Pokémon Company to create a new range of designs, and unveiled them at a pre-launch event in London this week.
The Pokémon x Insert Coin pop-up shop opens today and will be doing business until 30th August at London's Old Truman Brewery. The store isn't just selling shirts - it will also showcase memorabilia from Pokémon's glorious past, and for truly dedicated fans there will be live appearances from Pikachu.
Our pals over at DS London UK have visited the store already, and have posted loads of photos on their Instagram feed, some of which you can view below.
Are you planning on visiting the store before it closes on the 30th? Or will you be ordering a shirt from Insert Coin's site? Let us know by posting a comment below.