Starting this month Nintendo UK has embarked on a co-promotion with Yoplait, allowing a cast of iconic characters from the Super Mario franchise to be showcased on the packaging of the popular Petits Filous Frubes snack.
Running all the way up until 30th April 2015, the much-loved Nintendo mascots will be divided into Vanilla and Strawberry flavours. Mario, Luigi, Wario, Waluigi, Baby Peach and Toadette will take over the Vanilla flavour packaging, while Baby Mario, Baby Luigi, Peach, Daisy, Yoshi, Bowser, Bowser Jr., Koopa Troopa, Goomba, Boo and Super Star will appear on the latter. How Toad and Donkey Kong didn’t make the cut is anyone’s guess, but their absence is overlooked by the array of Super Mario quirkiness that’s presented on the yoghurt’s wrapping.
The co-promotion isn’t just a fancy makeover for Frubes’ packaging either, as prizes ranging from Nintendo 2DS systems and games to Nintendo goody bags can be won by entering a secret code from within the pack at http://www.supermariofrubes.com; it's a great chance for those 3DS-less gamers eager to get stuck into Super Smash Bros and upcoming Pokémon games.
This is bound to make many relive their childhood snack; who would’ve known that squeezing the guts out of your favourite Nintendo chums could be such a pleasure?
Comments 14
Good! In this era of 'Steve' and angry birds, acts like this (and many more to come) are needed to re-cement Mario's position as the 'Mickey Mouse' of gaming.
So hold on...
Yoplait, the owner of Frubes, also owns Tubes and Gogurt apparently. And the only thing that makes Frubes, Tubes and Gogurt different is their name. They're all Yogurt that's in a tube.
Weird
Um...hyped? Don't really have that here, xD
.............
Putting Waluigi on a thin tube full of yogurt is bad enough before you consider the demographic...
A 2ds ain't to shabby.
@BarryDunne haha, I'll buy one box, give the yoghurt to my nephew. Will prob buy 2 for price of one in Tesco at some stage anyway.
@BarryDunne lol I await with bated breath! Subscribed
@ekreig Oh, yeah. I saw those the other day. They sure do glisten. Mmm, glistening gummies.
@AJWolfTill BAHAHAHA that image in my mind! & I thought seeing one of the yogurt tubes getting a crotch shot of Mario on the front of the box was bad!...
You used to get Mario candy sticks in Scotland. mmm frubes...
Mario and Luigi, vanilla?
Hitting the nail on the head.
I love the Mario platformers, but games with real diversity (Sunshine and Mansion) leave me with a real sense of adventure.
More like creamy caramel in those few cases, and I usually don't like caramel.
When all you get is vanilla, a change is nice.
There is room for neopolitan on the menu!
Looks nice.
@BarryDunne sorry for the delay! Watched the unboxing there (LOL) very informative.
Watched your Watch_Dogs unboxing too, have you played it yet? Worth a buy or will I wait till its €10?
Keep up the good work dude! Liking your PlayStation channel too!
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