Frubes Mario 3 D Visual V1 (1)

Starting this month Nintendo UK has embarked on a co-promotion with Yoplait, allowing a cast of iconic characters from the Super Mario franchise to be showcased on the packaging of the popular Petits Filous Frubes snack.

Running all the way up until 30th April 2015, the much-loved Nintendo mascots will be divided into Vanilla and Strawberry flavours. Mario, Luigi, Wario, Waluigi, Baby Peach and Toadette will take over the Vanilla flavour packaging, while Baby Mario, Baby Luigi, Peach, Daisy, Yoshi, Bowser, Bowser Jr., Koopa Troopa, Goomba, Boo and Super Star will appear on the latter. How Toad and Donkey Kong didn’t make the cut is anyone’s guess, but their absence is overlooked by the array of Super Mario quirkiness that’s presented on the yoghurt’s wrapping.

The co-promotion isn’t just a fancy makeover for Frubes’ packaging either, as prizes ranging from Nintendo 2DS systems and games to Nintendo goody bags can be won by entering a secret code from within the pack at http://www.supermariofrubes.com; it's a great chance for those 3DS-less gamers eager to get stuck into Super Smash Bros and upcoming Pokémon games.

This is bound to make many relive their childhood snack; who would’ve known that squeezing the guts out of your favourite Nintendo chums could be such a pleasure?