Could it be the future of gaming?
"as long as there is demand"
Could it be the future of gaming?
Streaming is being promoted by companies such as Google as the next big thing within the video game industry. The search-engine giant wants to make high-end gaming accessible across multiple devices and remove the current technical barriers and limitations in place with its new Stadia platform. So, what does...
"Bowser says the larger Switch won't get an upgrade right now"
The Switch Lite is all well and good, but what about the rumoured Switch Pro? If it's coming, it doesn't look like it will be this year. In an interview with CNET, Nintendo of America president
"as long as there is demand"
The Nintendo Switch Lite seems like the perfect successor to the 3DS line of systems. It's a dedicated handheld and it's more affordable than the original Switch hardware. Despite this, Nintendo has no plans to drop support for its existing handheld device just yet. During an interview with The Verge, shortly after the...
Add the real Bowser to your collection
Earlier this week, we shared a special moment at E3 2019 when DIY expert GandaKris presented the Nintendo of America president Doug Bowser with his very own custom-made amiibo. If you've been wanting to add this exclusive amiibo to your own collection, well now you can. The talented amiibo maker has uploaded a...
Welcome to the Nintendo family
Nintendo DIY expert GandaKris has welcomed Doug Bowser into his new role as Nintendo of America president by presenting him with his very own custom-amiibo last week, at E3 2019. Take a look at the exchange below: If the name rings a bell, it's likely because you've seen GandaKris featured here on Nintendo Life...
"I can’t tell you how many takes we had to do"
While upcoming games are obviously the focus of any Nintendo Direct, the E3 show's opening sequence featuring Nintendo of America president Doug Bowser alongside actual, Peach-napping bad guy Bowser was a fun little thing to behold. You can remind yourself here. Over the last few days, we've already...
"We’re looking at those technologies"
A lot of news coming out of this year's E3 has been about game streaming services. The search-engine giant Google kicked things off when it gave the world its first proper look at Stadia and since then we've heard Microsoft talk about its xCloud service and even Bethesda chime with its new Orion technology...
Meanwhile, Doug Bowser dodges "New Switch" questions at E3
Rumours of new Switch hardware have been swirling around for months now, with reports suggesting that the company is set to release a cheaper "Lite" edition of the console as well as an updated variant with slightly improvement internals. While we've had several outlets corroborating these...
Done and dusted?
Although the 3DS appears to be on its last legs following the recent launch of Persona Q2: New Cinema Labyrinth, it still managed to get some spotlight at this year's E3 when Limited Run announced the Atooi Collection, featuring five games in one physical release While it's clear third-party publishers are still releasing games for...
All hail our new overlord
If it wasn't already official enough, it's now 100% confirmed – Bowser is Nintendo of America's president and there's no turning back. If you caught Nintendo's E3 2019 Direct presentation, you most-definitely saw Doug Bowser – Reggie's replacement – appear in his first Direct as the head of the American subsidiary...
Bow down before your king...err, president
It's a new era at Nintendo of America. Reggie has left the building and the appropriately-named Doug Bowser is now officially at the helm as the president. To celebrate his first day in this role, @thetruebowser shared a photo of his new office on Twitter. We're not entirely sure what's going on, though,...
All the best, Reggie!
Back in February, Reggie Fils-Aimé announced that he would be stepping down from his role as Nintendo of America President on 15th April. Time has raced by since then, as it so often does, and we've now reached that very day. The first time we, as Nintendo fans, saw Reggie walk out onto the stage was during E3 2004. “My...
Just who does this 'Bowser' fellow think he is?
With news that Reggie Fils-Aimé is to step down from his role as President of Nintendo of America, his successor – Mr Doug Bowser – was probably prepared for the deluge of familiar headlines to flood the web. He’s been on the radar of Nintendo fans for a while now – with that surname it would...
A notice from the real Bowser
Just days ago, Reggie Fils-Aimé shocked the video game community, when he announced he would be stepping down from his role as Nintendo of America President after nearly 13 years to spend more time with his family. Replacing him is the appropriately-named Doug Bowser. While the majority of the spotlight is still on the...
Bowser named new president!
After a more than successful product launch with the Nintendo Switch and 15 notable years at Nintendo of America, it comes as something of a shock as it is revealed that Reggie Fils-Aime will soon be retiring from the company. With almost 13 years under his belt as President and COO, Reggie has become something of a...
A fair assessment?
Nintendo's representatives at this year's E3 made a variety of statements about the current performance of the Switch. During an interview with GameDaily at the annual video game convention, Nintendo of America's head of sales and marketing, Doug Bowser, defended the system when asked about its ability to appeal to a broader...
Also, VR still not Nintendo's focus
E3 is finally over and it's been a strong showing for Nintendo this year. We've seen lots of interviews coming out of the expo from Nintendo's top brass so far, and now it's the turn of Nintendo's Sales and Marketing head, the perfectly named Doug Bowser. Speaking to TechCrunch he had a few things...
No, not that one
Remember the hilarity when Nintendo of America hired someone called Doug Bowser to be their Vice President of Sales last year? Ah, good times. Joking aside, Doug has a pretty solid track record. As well as working at EA, he was previously employed by Procter & Gamble and has a bachelor's degree in communications from the...
Mario was just there for the StreetPass hits
After around a month in which it was closed for refurbishment the Nintendo World Store has been re-opened as the Nintendo NY Store, a name change that hopefully points the way to long term plans for more regional stores around the US and beyond. The revamp opens up the space and has more demo units for...
But not the one you're thinking of
Nintendo of America has a new Vice President of Sales with a name that will be instantly familiar with fans of Mario. Before you get your hopes up, it's not who you think. Doug Bowser - not that Bowser - joins Nintendo from Electronic Arts, where he was employed as Vice President of Global Business Planning. He...
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