Tag: Genai
News Nintendo Denies Using AI Images In New 'My Mario' Marketing
Update: Nintendo responds after fans accuse company
Yesterday, Nintendo announced that it would be bringing its 'My Mario' collection to the West next month. It launched a cute new marketing campaign showing happy parents and young children putting the products to the test, but the images quickly set AI alarm bells ringing for many on social media...
"I hope creators and audiences alike can recognize AI as a tool"
Back in June, Level-5 CEO Akihiro Hino acknowledged that, like a great many companies working in the games industry, his firm was exploring the use of Generative AI as "a tool for communication and efficiency improvement." Fast forward to the end of the year, and Hino's view of GenAI...
Talking Point Does It Bother You That Big Games Companies Are Using GenAI?
The GenAI-ration game
What a week. On Tuesday, comments from Larian founder and CEO Swen Vincke to Jason Schreier at Bloomberg (paywall) created headlines we've grown all too used to over the last couple of years. Following the reveal of a new Divinity game at The Game Awards, Vincke said that the studio was actively using generative AI for concept...
