The world's of NASCAR and Nintendo fans alike will mesh together on November 14 (a.k.a. this Saturday, a.k.a. New Super Mario Bros. Wii Eve) thanks to a decked-out stock car co-sponsored by Gamestop and Nintendo of America.
The car, and its driver, Denny Hamlin, will be competing in the Able Body Labor 200 at Phoenix International Raceway.
Best of luck to Mr. Hamlin; wouldn't want to disappoint Nintendo and their hitme...er, fans!
UPDATE: That mock-up is nice and all, but we've got a shot of the real deal below.
Comments (23)
O_O Nintendo and Nascar? For real? That's cwazy!
He better win
Nice car. Too bad I don't watch NASCAR.
Lol Hitmen.
He better win it!
The WWE SmackDown vs Raw 2010 car won the other week, so I hope this dude can match up to that other guy's skill!
They are Mario Crazy! I swear!
Yet another thing that shows that video games are big.
Mario Kart would be a better fit I'd have thunk! But still, guess NSMBWii could do with some novel promotion
Anyone seen the DK truck? http://tinyurl.com/2xk7kt
I guess I have something to watch on saturday...
Very nice.
Take notes, EA. This is called advertising.
That Gamestop logo ruins it for me.
Gamestop doesnt even have a midnight launch for this game
why are they endorsing it so much
If they crash and crumple up Mario's fizzog I will not be happy.
He better win, Mario won't be happy if he doesn't
Sweet, I guess I'll watch a little of the race with my dad, for once. Very cool.
WOW!
Well, anybody who was skeptical about Nintendo's ability to target a large audience, this has got to be the boldest marketing move by Nintendo I have ever seen 50+ million views = WOW!!!
I need to go to Gamestop ASAP to reserve my copy by Friday, because once the nation sees Mario's face plastered on that car, it will be a guaranteed sell-out...
Anybody know if it's the same car for the 500 chase for the cup, because that seems to be the only one shown on channel 5 uk on monday/tuesday morning.
I might tune in to the race until I see that car.
if he comes last... anti wii fanboys are going to go crazy with it... he better get a good position
He started 1st place in the line-up. But unfortunately, #20 "Mario Bros. Wii" car got into a wreck Foul play invovled judging by the video feed ;-(
http://www.nascar.com/video/busch/2009/11/14/nns.pho2.high.five.nascar/index.html?MostPopular
That stinks.
I'd drive that to work....... and I'd make sure I'd drive past the ps3 and xbox fanboys' houses on the way.
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