DeNA News Articles
Friday8th Aug 2025
News Pokémon TCG Pocket Updates Card Art Following Plagiarism Allegations
Update: Ho-Oh and Lugia now have new art
Overnight, The Pokémon Company was hit by allegations of plagiarism ahead of the release of the new Pokémon Trading Card Game Pocket expansion, Wisdom of Sea and Sky. And today, with the release of the expansion, TPC has pulled the card — plus one other card — in question. In a statement issued on...
Wednesday18th Jun 2025
News Eevee And Eeveelutions To Get Their Own Booster Pack In Pokémon TCG Pocket
And it evolves later this month
A new month, a new Pokémon Trading Card Game Pocket Booster Pack. That's a saying, right? It should be, because on 26th June 2025, we're getting another themed pack, and this time, it's all about Eevee. Eevee Grove will be focusing on the adorable brown fluffy Pokémon and its eight evolutions — Vaporeon, Jolteon,...
Monday3rd Mar 2025
News Pokémon TCG Pocket Surpasses 100 Million Downloads
That's a lot of cards
Pokémon Trading Card Game Pocket developer DeNA has announced that the hit card-collecting app has surpassed 100 million downloads worldwide. Yep, 100 million. The app actually reached this download milestone last week whilst we were all deep in Pokémon Day celebrations, but a number that big is worthy of some recognition,...
Friday20th Sep 2024
Video Pokémon Trading Card Game Pocket Gets New Gameplay Trailer, Out October
"Enjoy the Pokémon TCG in a more casual way"
Following a release date announcement at the World Championships in August, The Pokémon Company has now released a gameplay video for its upcoming mobile title Pokémon Trading Card Game Pocket. This new video takes trainers through the steps of joining in on the fun. It's as simple as opening a...
Wednesday1st May 2024
News The Pokémon Company And DeNA Form A New Subsidiary
Focusing on Pokémon TCG Pocket
The Pokémon Company and DeNA have announced that a new subsidiary company has been formed. Well, we say "new", but in reality DeNA Digital Production Co., Ltd has simply changed its name to Pokemon Card D Studio. The studio will focus on the development and support for the upcoming mobile title Pokémon Trading Card...
Monday3rd Apr 2023
News Nintendo And Mobile Firm DeNA Launch Joint Venture Company
Update: Company now formally established
Update [Mon Apr 3rd 2023, 09:15 BST]: Nintendo has released a statement on its Japanese website to confirm that the joint venture company 'Nintendo Systems Co., Ltd' has now been formally established with DeNA. Loosely translated, the statement reads: "Today, April 3, 2023, "Nintendo Systems Co., Ltd.", a...
Saturday15th May 2021
News Mobile Dev DeNA Wants To Make Its "Relationship" With Nintendo "Even Better" Going Forward
The alliance grows stronger every day
Nintendo's mobile partner DeNA - known for past releases such as Miitomo, Super Mario Run and Fire Emblem Heroes - has been quizzed about the future plans for the "Nintendo Alliance" during a Q&A session of its fourth-qu
Saturday9th Nov 2019
News Pokémon Masters Dev Team Shares Its Update Plans For November And December
"We hope you look forward to it"
You'd be forgiven for thinking Pokémon GO was the only Pokémon mobile game in existence after banking $3 billion, but there are actually a number of others available. One of them is DeNA's free-to-play title, Pokémon Masters. The game experienced a strong start, with players spending $26 million on the game –...
Friday18th Oct 2019
News Producers Of Pokémon Masters Outline Future Updates After Disappointing Players
"we would like to provide a more enjoyable experience"
After issuing an apology last Friday for not living up to community expectations, the producers of Pokémon Masters have now published an outline of the game's future updates. This upcoming schedule is built around four areas of focus: insufficient content, lack of appealing rewards,...
Sunday8th Sep 2019
News Players Spent $26 Million On DeNA's New Mobile Game Pokémon Masters In The First Week
Japan was the biggest spender
DeNA's new mobile game Pokémon Masters seems to have already proven itself as the next big money-maker for The Pokémon Company. In its first seven days, it banked $26 million according to market analyst Sensor Tower. And this doesn't even include China! In its release week, the game made more from in-game player...
Friday30th Aug 2019
News Pokémon Masters Instantly Becomes The Top iPhone Download In 27 Countries
It's super effective!
Pokémon Masters appears to be off to a strong start following yesterday's release, with mobile market analyst Sensor Tower revealing DeNA's new release has already become the top download for iPhone in 27 countries. Yep, 27 countries! This is said to be an improvement on Game Freak's 2018 release, Pokémon Quest, which...
Thursday29th Aug 2019
News DeNA's New Mobile Game Pokémon Masters Begins Rollout On Android And iOS Devices
Check your phone!
Update: Pokémon Masters is now available on iOS devices as well. According to the Apple Store, this version is 644.4 MB. Original Article: The next big Pokémon game on mobile has arrived. Yes, that's right - if you own an Android device, you can now rush over to the Google Play Store and download Pokémon Masters...
Wednesday29th May 2019
News Battle Alongside Your Favourite Trainers In DeNA's New Mobile Game Pokémon Masters
Additional information coming soon
The last major announcement at the 2019 Pokémon press conference was Pokémon Masters for mobile devices. It's developed in partnership with DeNa and will allow you to battle alongside your favourite trainers from the video game series. Here's some information about the game from the press release: Pokémon...
Thursday8th Feb 2018
News Put Your Wallet Away, Mario Kart Tour Will Be "Free To Start"
No pay drivers here
The news that Nintendo and mobile partner DeNA are currently working on a smartphone Mario Kart came out of the blue, even if it's not all that surprising given Nintendo's current smartphone strategy of using its biggest brands. Details on Mario Kart Tour are thin on the ground, but we now have a little more information...
Tuesday31st Oct 2017
News Super Mario Run Passes 200 Million Downloads as Nintendo Seeks Mobile Success
Nintendo still targets 2-3 new Mobile titles each year
Nintendo's quest for mobile success has had its ups and downs to date. It's enjoyed a modest share of (pocket) monster profits from Pokémon GO, while it has released three main games / apps of its own. The two most recent have had varied success, but Nintendo has confirmed a notable...
Wednesday25th Oct 2017
News Animal Crossing: Pocket Camp Will Arrive on Mobile in Late November
Pre-registration opens for iOS and Google Play
As promised Nintendo has lifted the lid on its Animal Crossing mobile title - it's called Animal Crossing: Pocket Camp and will launch in late November on both iOS and Google Play. First of all, the videos (including a short 'digest') are below. As you can see it's looking like a rather...
Watch The Animal Crossing Mobile Direct - Live!
Welcome...
Announced last year, the Animal Crossing mobile app has remained largely a mystery - until now. Nintendo will share a 15 minute presentation said to be focused solely on the app / game / whatever it is. It's an IP that's arguably perfect for mobile, and we'll see just what Nintendo has planned in this Direct. <liveblog...
Thursday28th Sep 2017
News Super Mario Run's Big Update Has Started to Go Live
Including the discount and new mode
Just recently Nintendo confirmed that Super Mario Run would be getting a big update this week with new content in addition to a notable discount on both iOS and Google. It was dated for 29th September but has already started to roll out. We've been able to download the update from Google Play in the UK, so it's...
Monday28th Aug 2017
News Nintendo Outlines Upcoming Special Events for Fire Emblem Heroes
Feh hopes it's not meh
Fire Emblem Heroes has been a steady mobile release for Nintendo; while it may not have gone viral and taken off fully, it's earned a loyal player base and has regular content and event updates. The latest 'Feh Channel' video goes into what's next in the game, with events and new additions due later this week. It...
Monday24th Jul 2017
News DeNA Has Committed 10 Percent Of Its Staff To The Nintendo Alliance
That's around 100 people
It came as a massive surprise back in 2015 when Nintendo announced that they would be licensing their IP to mobile publisher DeNA to help gain a foothold in the very lucrative smartphone game arena. Since then we've seen the quirky social network Miitomo, Super Mario Run and Fire Emblem Heroes
Tuesday25th Apr 2017
News Fire Emblem Heroes Adds Characters from Path of Radiance
The strongest of the Heroes?
Such is the nature of mobile games, we suspect a decent percentage of players have now moved on from Fire Emblem Heroes on mobile. For those still enjoying the game, though, new additions and campaigns have been regular occurrences; even better, they tap into series favourites that are otherwise easily overlooked. The...
News Super Mario Run Version 2.1.0 Is Now Live
Achievements! More Buildings! More Toads!
Super Mario Run has been out for a little while now, on both Android and iOS, and while it hasn't perhaps been the home run that may have been expected from the famed plumber's debut on smart devices, it's still seen pretty decent success. Nintendo may have stated that major content updates won't be coming...
Wednesday29th Mar 2017
News There's a Spring Event Coming to Fire Emblem Heroes
Spring is in the air...
Nintendo has announced via its mobile YouTube channel that Fire Emblem Heroes will be recieving a Spring-themed event starting tomorrow. The "Spring Festival" will give players the chance to summon popular characters such as Chrom, Lucina, Xander and Camilla in Easter-themed clothing; each character will also have unique...
Wednesday22nd Mar 2017
News Super Mario Run is Now Live on Android
It's all in hand
Now Android users that happen to be Mario fans can 'play with one hand', as Nintendo likes to say with regards to Super Mario Run - just make sure you get hold of a hamburger before you start playing. Previously announced for 23rd March - which it is at the time of writing in territories like Japan and Australia - it's gone live a...
Friday17th Mar 2017
Video Condensing Fire Emblem's History Into Less Than 15 Seconds is Pretty Cool
Google promotes an Android-only giveaway in Japan
Though its performance in the West has been mixed, Fire Emblem Heroes has shown some decent legs in Japan - this certainly makes sense, with the popularity of the series aligning with the continued growth in mobile gaming in the country. Google Play in Japan has now released a terrific trailer for a...
Friday3rd Feb 2017
News Fire Emblem Heroes Starts Strongly in Japan as Nintendo's Share Value Soars
All about Gacha, it seems
Fire Emblem Heroes is just starting to settle into a number of smart devices around the world, and players can decide whether to play through various modes for free or gamble orbs in the 'Summon' part of the game. We're still rattling through for our review and have, so far, had no need to spend money, and as we suggested...
Wednesday1st Feb 2017
News Fire Emblem Heroes Microtransaction Prices and Early Impressions Emerge
Summon some credit
Fire Emblem Heroes is just hours away from release on iOS and Android, the latest Nintendo / DeNA effort to arrive on smart devices. This one has had significant development input from Intelligent Systems, of course, the studio that has discovered a formula for sales success with its 3DS entries in the series. Unlike Super Mario...
Friday27th Jan 2017
Reminder Nintendo Wants You to Vote for Your Fire Emblem Heroes
Don't be Aversa to change
During its Fire Emblem Direct last week Nintendo lifted the lid on Fire Emblem Heroes, its mobile spin on a series that's enjoyed a significant revival on the 3DS. On the one hand it looks rather promising, while on the other the microtransactions and how they tie to building up your group could either be fair or, well,...
Wednesday18th Jan 2017
News Fire Emblem Heroes Revealed for Mobile, Arrives on 2nd February
Update - now confirmed for iOS on the same day
Update: Since the Direct broadcast, it's been confirmed that the game will also be out on iOS on 2nd February, following a statement it was 'coming soon' in the stream. Evidently Apple stepped up to approve the date, which is great news for iPhone / iPad owners. Original Article: The bulk of...
Friday16th Dec 2016
News Nintendo and DeNA Shares Tumble as Investors Show Super Mario Run Revenue Fears
Terribly premature, but that's investors for you
It's time for another episode of 'Investors do the Darndest Things!', in which Nintendo's share value swings up and down as strange movements happen in the financial market. It's right up there with death and taxes as an inevitable part of existence. Super Mario Run arrived on 15th December at about...
