Switch

Search data reveals that the Nintendo Switch has been the most sought after Black Friday item so far this year.

In a report shared with Nintendo Life, data provider SEMrush has been crunching the numbers to find out which products and brands are receiving the most online searches relating to Black Friday sales in the UK. Over the past year, 'Nintendo Switch Black Friday' was the most searched for item with 398,010 hits in total; for comparison, PS4 was searched for 144,510 times and Xbox One 95,930 times.

Most Searched Items

Keyword

Total searches

Nintendo Switch Black Friday

398,010

Pandora Black Friday

336,820

PS4 Black Friday

144,510

Airpods Black Friday

118,800

Xbox One Black Friday

95,930

Laptop Black Friday

81,900

Apple Watch Black Friday

66,290

iPad Black Friday

65,550

FIFA 20 Black Friday

52,590

Dyson Black Friday

45,920

Incidentally, we've been putting together a full guide to all the best Nintendo Black Friday deals this year, so make sure to have a browse of that if you're looking to pick up some new goodies. More great deals are headed to North America starting from the 22nd, too, so keep an eye out for those.

It's great to see that the Switch continues to be as popular as ever. That lifetime sales total just keeps going up and up and up...