Update: And here's the machine in action!
Original Story [Thu 11th Jun, 2020 12:00 BST]: Nintendo's stranglehold on the handheld gaming arena has remained in place since the early '90s, when it released the world-beating Game Boy console. Since then, the company has been at the forefront of the portable market, but it hasn't gone totally challenging in that time; while Sega, NEC, Bandai and SNK all tried to unseat the Kyoto-based company during the '90s and '00s, Sony would come closest to dethroning Nintendo with its incredibly popular PSP – but even with sales of over 80 million units worldwide, it couldn't catch the DS, which sold almost twice that number with over 150 million consoles sold.
Nevertheless, the success of the PSP – and the arrival of the "smart device" era – emboldened tech giant Panasonic to throw its hat into the ring. In 2010, it announced the Jungle, a clamshell-style handheld system which looked like a small laptop but was intended as a portable platform for MMO titles; indeed, Battlestar Galactica Online was one of the first games confirmed for the device (Stellar Dawn and RuneScape are the only other known confirmed titles).
The firm even established a new U.S. subsidiary, Panasonic Cloud Entertainment, to support the Jungle, which would retail for $249.99 for the WiFi model and $349.99 for the 3G edition.
While solid technical details are hard to come by, the Linux-based Jungle offered a full gaming interface and a QWERTY keyboard, as well as a 720p display. It even had a secondary monochrome display which looks similar to the one on the Dreamcast VMU memory cards. Given the projected release window of 2011, it would have been going up against the Nintendo 3DS and Sony PS Vita – but Panasonic dropped the console in March of that year, stating that it had "decided to suspend further development due to changes in the market and in our own strategic direction."
Despite the swift death of the console, it has become clear that development units were in the field and Digital Eclipse and Other Ocean boss Mike Mika has recently stated that he almost ported World of Warcraft to the machine:
Had it been released, the Jungle would have marked Panasonic's second venture in the video game market, having been one of the key players in the development of the 3DO and its unreleased successor, the M2. The 3DO was a commercial bomb, and in all honesty, it's hard to imagine the Jungle would have been any different. (We still want a Panasonic Q GameCube though, naturally.)
Nonetheless, interest in this obscure handheld has resulted in development units and prototypes changing hands for thousands of dollars; an eBay listing from last year was up for $9,499.99, although it doesn't seem like that asking price was met.
Do you remember the Jungle? Were you looking forward to playing it? Let us know with a comment.
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Comments 37
Gives more of a GPD Win vibe to me, although the latter is a blatant micro PC; for all I know, Jungle may have had its own OS like consoles do.
But while I get it wad geared for MMOs first and foremost, seeing a touchpad thing in place of classic face buttons kinda makes my hair stand on end.
Looks like it was the wise decision not to release it. My thumbs can't reach the middle of that keyboard. It looks cumbersome and ugly.
Basically they saw the 3DS was full of whoop-ass and backed right away. Right decision. Tomodachi Life would have beaten it to a pulp.
Looks like a predecessor to the GPD Win for some reason.
Sorry Panasonic, this boi ain't no GPD Win.
I'd be bummed to be beaten to the GPD Win comparisons, but I'm actually kind of glad you guys are aware!
Why can’t Panasonic get gaming right? It has always been a worthy rival to Sony in electronics, but just seems to have absolutely no grasp of the video games industry. Every time it dips in a toe, it gets dunked in acid goo.
My only question is why a medieval knight would be playing a video game console.
Honestly didn't remember it, but would probably have gotten myself one back then if it was released. I always try everything out, with varying degrees of success lol
Even if it was meant to be a failure, it's always nice when others try to break the current hegemony of the Nintendo/Sony/MS trinity. Competition and options are often beneficial to the consumer.
Aw yes, the one that sleeps with Sonys Vita.
didn't think portable consoles could be so ugly. Glad this monstrosity didn't make it.
They probably realised it looked and was crap m, with a price point that would everyone off even considering it.
That is ridiculously ugly and stupid. I would of 100% bought this.
I vaguely recall hearing about this, there was always a few "new" portables in development around the time Nintendo are about to release. This one has a great concept and if WoW ran on it would have been spectacular at that price. I have a strong feeling the battery wasn't up to it in 2011, especially for the 3G version. Also phones were hitting their stride around this time too, which is what initially lead to 3DS' poor sales. The price simply wasn't competitive in a shrinking market.
This either would have been amazing or awful.
Heh never heard of this one.
I'm still mad they canned the M2 though.
They almost had fun and games.
It still baffles me how mobile gaming has developed. How there has never been a successful gaming phone.
I love Nintendo, but if Samsung and Apple had released a line of gaming phones, starting back around 2009ish, the entire market would likely be radically different today.
Now I think mobile gaming it too entrenched in gatcha and touch screen mechanics. But if iPhones and Galaxies had traditional gaming controls, maybe built in, or as an attachable device fully integrated with the firmware (rather than 3rd party things) then mobile gaming would likely have evolved very differently.
That thing has flop written all over it
This thing manages to look even uglier than the DS Classic.
@Heavyarms55 : The only serious attempt that springs to mind is the Nokia N-Gage, which predictably flopped (I believe some GBA games were ported to the system), but I think the market is ripe for a more serious attempt, especially when ou consider how much people are willing to pay for their phones, and the fact that phones aren't terribly far behind (in some cases may even surpass) the Switch in terms of specs.
I couldn't care for a theoretical gaming phone, but if Nintendo were to release an even smaller Switch that doubled as a mobile phone, then perhaps I could be tempted.
Reminds me Nvidia Shield Portable but it was released in 2013.
The GPD Win Max is basically the Switch Pro people have been waiting for. Much more expensive, but has way more games and features than a Switch.
I love the Hard4Games Channel! Tony is awesome!
@Silly_G Sony also dipped their toes in with the xperia play, but it also didn't go well. Honestly, I think their physical design was solid, it just didn't do either gaming OR being a phone well. I totally agree though, if Switch Lite was smaller and could double as a mobile device, I would have been sorely tempted to pick one up.
@Edviner that's what I was gonna say. Thought it was related at first. Loved that little beast
For the gaming phone thing, the new Galaxy Note 20 Ultra has an xbox controller that can be attached and play some of the games. I pre-ordered it, it may be crap but had "Bonus Samsung Cash" to spend so thought might as well try it.
I think, and don't have data to back it up, but their "stranglehold" has probably been dented a little by cellphones. Even they've seen that as a problem and attempted to play in that market.
@johnvboy must be all that down time in between blood soaked battles 😂
This This device looks like it came straight from the movie, Back to the future.
I was looking forward to a possible Guild wars port on this. Alas it was not to be.
3DS still looks more beautiful than that Panasonic device.
Well they dodged a bullet on that one then.
@Kidfunkadelic83,
Well you would need something to take your mind of all that.
It was not the threat of the 3DS, Vita, or mobile gaming that killed this device. All it took was someone remembering that this was not their first venture into Video Games.
Once everyone remembered the 3D0, this project set a new world record on how fast a project in development can be canned.
I guess it's to be expected that Nintendo Life would make this about competing with a Nintendo handheld, but I think this was more intended as an alternative to the netbooks that were popular back then. I remember a lot of people using netbooks for gaming back then and while they were small by laptop standards, they were still bulky compared to handhelds. But even looking at it that way, this would have been an uphill battle. With a netbook, you could play any PC game their modest performance could handle. This Panasonic would presumably have to build up its own separate game library to compete.
In my head is a horror story where the reason Panasonic went from making the best cordless drills in the industry to just giving up on their power tool division (coincidentally, a decade ago), was that they funnelled the money into developing a piece of crap NOKIA NGAGE wannabe.
looks too complicated to have a chance at even going up against 3ds
look's really good, only 250 dollars thats around 200 euro the control's look good too. would like to see any games that would have been made for this machine.
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