It's taken a lot of time, with plenty of bureaucratic wrangling and compromise, but Nintendo has finally launched Switch in China in partnership with Tencent. However, the experience new Switch owners in mainland China are having is quite a bit different from the the rest of us.
As you can see in the photo below via @AndrewAlerts on Twitter, the Tencent Nintendo Switch eShop is hardly bustling at launch, with only New Super Mario Bros. U Deluxe currently available on the digital storefront:
Now, NSMBUD is a fine game but still! And here we were thinking a Switch eShop clogged with endless games was a problem!
Interestingly, various differences between the Chinese version of the Switch and the one the rest of the world has are being documented as they're discovered, with Twitter account Chinese Nintendo highlighting some. For example, My Nintendo points can't be redeemed on a Tencent Nintendo Switch, nor can games be backed up to the cloud, so those options are missing from the menu:
It also seems that Chinese amiibo can be scanned without removing them from the packaging, although at present only the three figures from the Super Mario Odyssey wedding set are available. We also noticed that the last amiibo we bought here in the west - a Squirtle, if memory serves - lacked the little foil protector when we unwrapped it, so perhaps Nintendo has given up on that front:
It's certainly interesting to see the subtle differences caused by the Chinese restrictions around selling video games and systems. Follow @chinesenintendo if you're intrigued to see more of the Tencent Switch, and thank your lucky stars for the jam-packed Switch eShop we're enjoying in the west.
[source twitter.com, via twitter.com]
Comments 34
"Follow @chinesenintendo if you're intrigued to see more of the Tencent Switch"
Nah, I'm good fam
Why can't they both be problems?
Not surprised to learn that other companies are reluctant to do business in a communist nation.
Hope Chinese gamers will get Nintendo Switch Online with NES and Super NES games. From what I understand China never had these retro consoles released there. They did get some N64 games in the form of an iQue player but they only received a fraction of N64 releases other regions got, they certainly missed out on Goldeneye 007 and other Rareware gems.
What?? I can't hear you over all this backlog I have. Did you say Switch has no games.....😝
@ALinkttPresent As far as I know, it’s not reluctance, it’s that every game sold in China has to go through a government approval process, and NSMBU is the only Switch game that has passed so far.
@ALinkttPresent
Not sure about that. Countless foreign companies have tried to enter the Chinese market, salivating at the 1 billion potential customers. Mark Zuckerberg was begging Xi Jinping to allow Facebook to do business in China.
Bahahah. That's kinda funny tbh.
Sometimes less is more.
Pretty surprised Nintendo didn’t bother trying to break into the Chinese market in the 1980s to sell the Famicom. Both countries are neighbors, use similar writing, and many other Japanese companies at that time including many electronic firms such as Sony and Toshiba have entered the Chinese market. It’s unfortunate Chinese gamers missed out on some of the best Nintendo consoles and games. The Switch is a great console but let’s face it, New Super Mario Bros U is no Super Mario Bros 3 or Super Mario World.
I wonder if the Chinese government will block the more violent games. Hopefully, any problems for the switch get fixed for them soon. I am not sure about this but I wonder if they can play multiplayer with someone outside of China.
Nintendo please release the Chinese exclusive HD remasters of Wii games on NVDIA in the West.
I wonder what game is number one on the eShop.. 😂
@Don Chinese and Japanese writing shares a handful of Kanji characters, but the language and writing are vastly different.
Well at least they do not need to go pass 3 screens of silly budget stuff to find the 1 good Nintendo game like in the US
I think the psp"s digital front was better than Nintendos is today.
@ALinkttPresent The Chinese market is the most lucrative in the world, that’s why so many US companies are trying to crack it and the government are trying to skim most of the proceeds off the top. Which, when you think about it, is hardly Communist.
@Don "It’s unfortunate Chinese gamers missed out on some of the best Nintendo consoles and games"
Consoles they may have missed out on... more or less. Games, probably not. Asian bootleg scene was a beast in the 90s. There were even companies making their own games (again, more or less) for Famicom clones. Not to mention zany hacks like Final Fantasy VII "demade" on the basis of I-III. Or an equally 8-bit "Chrono Trigger".
@ALinkttPresent LOL I think you've got it slightly backwards. There isn't a company in the Western world that doesn't want to break into that market. It's the Chinese government that doesn't allow it.
Take a good look everyone, this is what an authoritarian eshop looks like.
Just change the region to Hong Kong if you are in the mainland. That will fix that problem.
When comparing to variety of games Switch eShop looked pretty much same when Switch launched in other countries.
I think to myself what a wonderful world! 🌍🌍🌍🌍🌍.. Ministry everyday is Halloween. Says it all
Sometimes I really hate Shigeru Miyamoto.
On the plus side, no trashy shovelware.
On the other hand, Hong Kong has a huge selection, including many exclusive physical releases as well.
@ALinkttPresent Lol, China is anything but "communist." Try hardline authoritarian. They're also capitalist to the core.
Im not sure you can simply change the region on the tencent switch. I read on the Beijinger that it only supports Chinese as a system language and that the online service will not allow you to play with players internationally.
Modchip for the New Switch/Lite is coming out soon in China. They won't need to buy games at all.
Nintendo can only expect to sell hardware not games in China.
@Don
I'm sure they've played them. I bought a joystick once a long time ago from china that arrived with a cd full of roms.
@SquareOneMJ
Q: I wonder what game is number one on the eShop
A: Maojora's Mask
Discover the lastest console port from Nintendo!
Will they be able to change their region settings?
@dartmonkey The last amiibo (set) I bought was the Specter/Plague/King Knight bundle and all three had the protective foil inside. For those unaware, the set came out five days ago.
@Pj1 Considering how strict China is in regard to foreign products, I'm going to guess (but don't know at all) that they can't.
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