In recent years, we've noticed quite a surge in officially licensed merchandise. Nintendo appears to be more relaxed with its own IP signing off on many more products than ever before. Its latest move in the US is to highlight many of those products in a new official Amazon US storefront.
The "Nintendo Official Merchandise Amazon Storefront" has a huge number of products, mainly clothing and apparel but also plenty of toys, figures, accessories and costumes. Why now? Well, probably because it's Black Friday next week.
We've had a rummage through the store and picked out our own highlights below:
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What do you make of these products? Will you be picking any up or waiting for Black Friday sales? Let us know in the comments below.