Nintendo's Ultimate Ambition Is For Switch "To Be Owned By Every Single Person"

Well if i was selling something I would want everyone to have it too lol.

Aim for the top. Why not.

Seems reasonable.

Glad to see they are appealing to the unmarried demographic

This is truly breaking news! A company wants everyone to buy their product???!!! I have never been more shocked in my entire life.

If it had been priced <$200, I'd be there. If it played 3ds games, I'd be there. If ALL the previous gen games were waiting in an eShop, I'd be there.

@Scott_PdP going to be waiting for a while then, eh?

Well, seeing as how both my brother and I both own one, they're off to a good start.

This is kind of off-topic, but seeing as how the Switch has sold phenomenally, I'd like to see sales figures for Switch add-ons (such as Joy-Con pairs and Pro Controllers), becuase I myself have the Xenoblade Pro Controller and two extra pairs of Joy-Con (yellow pair and a blue pair).

Well obviously everyone selling a consumer product would want everyone to have one. Not a bad thing to aim for the top if even 1/100 of your goal would be a huge success.

Wouldn't be much of an ULTIMATE ambition if it was " We want most people to own a Switch".

Kinda ignorant comment from big N.
Not every person in the world can afford a 300$ game console... More than
a billion people still relieving themselves outdoors.

No harm in aiming high even if it is completely unrealistic.

"The biggest attraction of Nintendo Switch is that the console can be carried around and used easily for competitive gameplay via local wireless connection."

Be careful Nintendo, your advertising mask nearly slipped off there and revealed that the Switch is really a handheld and that it's ultimately a 3DS successor.

Edit: And would you look at that. Nintendo have just released a new Switch ad.

Nintendo Switch Anytime, Anywhere Trailer 1

https://www.youtube.com/watch?v=-9bsE7_RKBU

The facade is dangling by a thread. When the 3DS dies, it'll disappear completely.

@Scott_PdP guess youll have to leave then

SWITCH ME UP, SWITCH ME UP INSIDE

The switch is the new Thneed.

Slightly optimistic. lol

They are off to a good start. I am sure that many of the 1st year sales are multiple switches to the same household.

Sorry to ruin your Ambition Nintendo, but I’m not getting my hands on a Switch myself until you announce the Next Official Mario Kart game for it with 16 NEW Nitro and Retro Tracks for it is announced, not to mention one with unlockable content and features from a Mainstream Mario Game released for the city (which would include Super Mario Odyssey, like MKDD had Features from Super Mario Sunshine), a new game of the Most Popular Mario Spinoff that you release on each and every Nintendo System that continues to amaze us.

soooo release some games then

@dimi
For sure. When I read the headline the first thing that came to mind for me was that around half of the world's population—3 billion people give or take—live on less than $2.50 a day. Then another 20% of the population on top of that live on $10 or less a day, so at $300 most of the people living on Earth will never be able to afford a Switch. I'd be surprised if even 25% of the people in the world could afford one.

I would like to see a Nintendolife Poll asking how many Switches do you own in your household: 0, 1, 2, or more than 2.

And Nintendo, for the love of god, ditching Miiverse was a terrible decision on the Switch. Are you forgetting about how it changed our lives on the Wii U with meeting gamers around the world, a place to ask for help, a place to share our playtime with games, a place for you to know us and vice versa. It even intergrated into the Awesome Wii U games quite well. The Switch needs a place like that, not to mention an easier way of finding friends by sending out a request to them with an accept option, and a play to talk directly to your friends mouth to mouth.

Oh Game Critics, When is one of you going to ask these Developers about the Poor Decision about ditching Miiverse? That’s your job to collect Information about these games. Don’t you want people to see what your Miis look like? Don’t you agree that a SMM like Game would be pointless on the Switch, as Miiverse is what got SMM running on the Wii U.

I bought myself one day 1. For me, not the kids. By the time xmas came around, there were 2 more under the tree since I was sick of my kids begging to play mine. Yesterday at my house would have made Nintendo proud. I woke early and began playing doom on mine. Next thing you know, the 3 of us were all on our switches, 2 of us playing rocket league, the other playing mario odyssey. Our PS3 was sold to help pay for the 2nd one, and I downsized my PS4 and Wii U collection to help pay for 3rd. In a couple years, my youngest will want one and by then I expect we will be getting rid of the PS4 altogether. It’s only collected dust for last 2 months.

@Jin15 @dimi While I agree with both of your statements, the headline is taken out of context. -shock-horror-NL would never do such a thing. Nintendo said that they're going after "a wide consumer base in all the regions of Japan, the US, and Europe." (1st world problems)

You know how I know Kimishima isn't in marketing? He said he wants to sell to everyone and may have literally meant "everyone." No marketer in their right mind would say such a thing, except in jest. Switch will still sell well, though.

Not ambitious enough

@CuriousUserX90
Why must wait for Newest Mario Kart for Switch ?
That's not the ONLY game that you must play.
There are a lot of Switch games to try.
Btw, instead of 16 Nitro & Retro (Just only 8 Cups by Total), why don't 24 Nitro & Retro (12 Cups) or 32 Nitro & Retro (16 Cups) ?

I see where he's coming from, regardless of how it will play out in reality. But reading the comments... um, guys, literal-minded much? You'd think it would be obvious that "every single person" in question refers to the potential market range, not the world's population. Unless it's me who is taking a bunch of conscious jokes too literally, of course. Here's hoping for the latter.

They need family sharing for purchases and Then it could be possible everyone in each family to have one... or maybe something like buy for example splatoon for reg price then $10 for each additional download per family with like a limit of 4. I know people will say not possible because people will abuse the feature and share codes with other people but 10$ is more then 0$ for a person who would typically not purchase a game.

Every single person? They could be more ambitious and aim for married people too...

Well, this is just a similar stance to what Kimishima said last year.
https://www.nintendolife.com/news/2017/11/nintendo_wants_everyone_in_your_house_to_have_their_own_switch

They need to work out family sharing ASAP! As someone with 2 switches, having to buy multiple copies a digital game shouldnt be a thing still in 2018. At least 2 downloads per license should be the minimum! The

@SLIGEACH_EIRE @nhSnork @Jin15 @dimi

I think you are all thinking too big. Here's my reading of this "in context". I'm a big fan of context.

"Our ultimate ambition is for a Nintendo Switch to be owned not just by every family, but by every single person.""

I'm reading this as when he says "not just by every family, but by every single person" he is implying "every single person in that family".

So in my house, we have 1 Wii, 1 Wii U, and three 3DS. What he is saying is he doesn't want every family to only buy 1 Switch as if it's a home console, he wants every person within that family to buy their own Switch. Not every person in the world, not every person within Japan, US and EU, but for every FAMILY that is going to buy a Switch he'd prefer if each person within that family buy their own Switch, not just 1 for the family. Just like in my 4 person family we have three 3DS and 4 Android smartphones. And 3 tvs. And we may have 3 Switch someday, but by then my kids will be in college and the Switch only in our home during the summer and holidays.

And if they are serious about that, 1 for each family remember within a home that owns a Switch, then they'll sell the Switch w/o the dock, b/c my family doesn't need four $90 (retail) docks. The Nintendo Labo variety set Toycon CAN'T use the dock, Switch has to be either IN the cardboard or the touchscreen is used for controlling it. That's a good place to start, "Switch Labo Edition", no dock, no Grip, no HDMI cable, $199. People who want the dock for Toycon set 2 Project Giant Robot can buy a dock for $90, or just play in tabletop mode.

But they' won't sell that many Switch at $300 w/ the dock. At some point parents will tell their kids no, it's too much to throw in your backpack and you don't need a dock b/c you don't have a tv.

So they aren't trying to sell one to every person on the planet, just 1 to every member of a household that plays on the Switch. Just like 3DS. We also owned two DSi before that but traded them in for two of the 3DS. It's not madness, insanity or bragging, it's simply stating 1 per player, like any handheld they've sold.

That's how I read it in context anyway. You are all free of course to read it how ever you like.

They need a better account system for this to really catch on, I don’t see families buying multiple copies of games on the eShop at Nintendo inflated prices. If there was a family sharing system that would be a different proposition and could work.

Good luck getting my dad to buy a Switch.

Let me watch Netflix, browse the net and use What's App on Switch ... then we are talking

@Dev I must agree with you there. But, now that you mention it, I believe Kimishima (or some other important Nintendo figure) said he thinks (hopes) families will own multiple Switch consoles.

Nintendo if you really want Switch "To Be Owned By Every Single Person" (in the first world at least) start by releasing some freaking AAA games for 2018. We're in the middle of February already and we only had a weak mini direct

@jimi what makes nintendo special is the games. Most of what you listed is just nitpicking tbh.

The Switch is selling like a handheld with the price and attach ratio of a console. I'm not surprised that Nintendo is aiming high.

This can only lead to one thing going by the statement they want everyone to own one....this means they will be providing content for all style of gamers young kids learning games, young teens, women, men, so this means they will defo break free from family friendly games . Don’t get me wrong they still will have that, but to achieve this goal, it has to have something for everyone. So that’s defo a good thing!
I don’t personally see that happening although I think it will be a smash hit as long as they keep capitalising on their momentum.

@CuriousUserX90 Mario Maker works without Miiverse support. The only thing that’s missing is the comments section. Which were fun to read but not essential to gameplay.

I love my Switch and the kids do too, but I’m hestitant to buy them their own, not only due to price of the system but I need some form of family sharing for purchased content like on the iPads.

@Jin15 you really does not know how business works (or Brazil, where people do not have where to live, but they have iPhone X).

@jimi when I buy a digital ps4 game I can install and play simultaneously on both of my ps4s just fine. For example just bought Portal Knights for my kids. They wanted it on there switches but I bought on the ps4 so I didn't have to buy 2 copies thus saving $20 (technically $30 since it was on sale but you get the point). I can count on one hand the number of times my internet has gone down in the last decade so not too concerned with that personally.

When I buy music, apps or movies digitally I can listen /watch/play on multiple devices at once etc.

In terms of nintendo games not being properly tested, I am only speak for myself but I haven't had any game breaking bugs in any of the nintendo developed games I have purchased so for me i don't agree with that.

As far as backwards compatibility goes, I have never once in almost 30 years of gaming based a new console purchase on whether or not it can play old games. Is is convenient, sure but not an absolute deal breaker. I mean virtual console is one thing but whining because you can't play games from a generation or 2 ago when the hardware is readily available is another imo. Never understood how people are also so up and arms about this in particular. If you want to play your old games you could always you know keep your old systems. Just my thoughts

And to add I'm super excited a out that $80 cardboard lol. My kids and I will certainly get our money's worth 😂

Well my son has one, my nephew has one, my other nephew has one, my mates son has one, my mate has one, my cousin has one, his nephew has one, my mates brother has one, my other nephew is getting one and I'm saving up for mine... It's catching on Nintendo! Good luck, better for all of us the more people that get invested in Nintendo Switch.

@jimi

And those aren't getting properly tested anymore, obviously.

• Can you give me an example? Bought most of the games Nintendo released this year day one and haven't had any issues

@SLIGEACH_EIRE

I don't understand why you insist on talking about a "mask", the Switch is advertised as both a home console and a portable. What would be hiding under the "mask" according to you?

They meant "every single person in the family" not "every single person in the world".

Gonna need something as successful as Wii spots to get even close to that.

There's a lot of blind optimism on miyamotos part. The reson why everyone has a phone is because it can be used for more than just gaming. As nice as it sounds, a future in which everyone owned a switch, especially at a $300 price point with no account system for your purchases is highly unlikely. Miyamoto need to lay off of the super mushrooms

Every SINGLE person? Sure, why not.

MARRIED and PARTNERED people don't have time for video games, though.

My wife and I each have a system. We game more than when I had a PS4. She hardly ever touched it. With the Switch, she’s started a list of games we should get for us and the kids.

lol, good luck getting my family involved.

I always did assume that part of the point in making it semi-portable it that people would feel more personally connected to their Switch.

It would be THEIR system, and not just A system.

Children could argue reasonably well that they should both have one. Parents could argue very well that they should have their own, and the kids a separate one.

It's funny that Miyamoto has to explain the risk reduction in building a big install base to investors after 35 years in the home console business though.

@Mjoen agree 100%

Well I don't have one so....take that Miyamoto-san

@SLIGEACH_EIRE I use mine mainly as a handheld device. I treat myself to the dock and TV on my nights off maybe once or twice a week after the wife and kids have gone to bed. The games are still just as good.

I won’t be buying a second or third for the kids until they have family sharing. Having to buy eshop games Each machine is mental.

@yeayeanaynay
"Go to hell nintendo"
What ?!

Mmmkay. Good luck with that Big N.

@oat, how much you think phones are now a days? 600-700 dollars. Double the amount a switch costs.

If they want everyone to have one, why aren't they announcing a cheaper, pocket-sized edition??

Everybody needs a phone, not everybody wants to play games, they should be more aware of that.

Prices will need to go WAY down before what they want can even begin to become a reality.

@SLIGEACH_EIRE
I see a commercial where people are using the Switch as ...shock... a home console and a handheld. No facade here.

@LuckyLand
"Everybody needs a phone, not everybody wants to play games"
But, I NEVER Consider my smartphone for gaming, despite i have Miitomo.
Talking about games, Nintendo is Always my answer.

Well, it is good they are aiming high. No one in my social circle has a Switch, but I'm quite satisfied with it.

Getting a little greedy aren’t we Nintendo?

If that's their goal (every single person having one), let's hope they have thought out carefully having a 'family plan' when their paid network features rolls out this fall. Having to pay multiple times to get software on multiple consoles a single family owns but separate online account (for a single family) is stretching it too far...

If that actually happened in the USA, Nintendo would get $97.8 BILLION dollars. That's up there with frickin' Amazon. Obviously, this won't happen. But it should be said anyways that bad things happen when monopolies or lopsided markets of any kind exist. Prevention of competition is the true enemy of technological progress.

@ekwcll Almost no one pays that much for a phone up front. Most people won't spend more than $400-something on a phone, and most people buy an Android instead of an overpriced Apple product. Only richie riches and brainwashed Apple fans buy status symbols like iPhone X, that are priced at over 3 times what it costs to actually manufacture them.

@rjejr Yeah that's how I read it too as it would be an absurd goal to sell seven billion Nintendo Switches, even if the thought of that is pretty hilarious.
We have two Switches so far at our house. I decided to buy a second one because I didn't want to share with the kids LOL, especially with so many good games releasing for it
I actually think it's a reasonable goal they have set, they just need to drop the price. If they can do that and make it a more affordable portable option like the 3DS then I can see families buying more then one.
It worked for 3DS, we have three at ours.

People complained when they were being too conservative, now they complain when Nintendo is ambitious. Pick one!

@ekwcll I know phones are hella expensive, but I'm also of the mindset that people shouldn't be wasting money on getting a new phone every year. I still think $300 for a portable game console is expensive. Even Nintendo knows this, hence why they continue to market the 3ds as the budget option

@jimi I see your point.

@Euler Comments were an essential part of levels, mainly to guide players through them, they were more important with quiz levels. What's even the point of sharing levels with the world if we can't have feedback to them, and point out where we're struggling. Sometime this year when the Wii U and 3DS potentially lose their online functionalities, which would be no biggie, we may no longer be able to share our SMM Levels with the world, not to mention play other people's levels. All we'd be able to do with SMM then is simply twiddle around with the level creator.

Things I need Switch to add before I'll buy it:
1) Pokemon game
2) Monster Hunter game
3) A GOOD MLB game
4) A d-pad
5) Better battery life
6) New, non-neon colors (Honestly want a Pokemon or MH Special edition Switch)

So let's work on at least a couple of these Nintendo.

I am almost ready to buy. All I need to see is at least two of the following:
1. Arkham Knight Games
2. Metal Gear Games
3. Kingdom Hearts Games
4. Injustice 2
5, Monster Hunter (Some version of it that is a bit modern).
6.Dragonball Fighter Z
7. Naruto Ninja Storm Series
8. Modern Street Fighter Game (Even if it is IV).

Back in the 80s, Bill Gates wanted everyone to have their own computer. It came true, a smartphone is a pocket computer.

Switch for everyone is less likely... it's a gaming console not a general processing device.

@MysteryCupofJoe You should stick to Playstation.

@CuriousUserX90 Depends on the level. Non-quiz levels feel a bit lonely, but they’re still more than enjoyable without comments.

And yeah, it would suck if they got rid of the Wii U online functionality. Hopefully they’ll have cross-platform functionality if there’s a Switch port, though I wouldn’t bet on the Switch port happening in the first place (level editing would be hard in docked mode, unless they added a mouse).

@Anti-Matter I'm in the same boat as you, I hate mobile gaming and I don't even play Nintendo official games on mobile phones but still there are out there many poeople who don't want to play videogames and there will always be people who don't want to play videogames. People should always remain realistic expecially when they are talking about their job. I'd love a world where everybody owns a Nintendo console but this will never happen. Even more so if Nintendo really wants to keep such a strict focus on only gaming and nothing else. But anyway the only way Nintendo could compete with phones would be making phones themselves. Honestly I wouldn't be a big fan of Nintendo smartphones even if I am a big fan of Nintendo

@Nomad I know somebody else on here, 1 for sure, maybe 2, who got a Switch close to launch and then another for the kids at Christmas. Maybe 3 actually. So I think that's what he meant. Kimishima said the same thing late last year, somebody posted a link right after my comment, #35, so that gives some consistency between the 2 of them. And it makes sense.

Right now we aren't even using ours, Playing Horizon Zero Dawn while waiting on Kirby, but once Pokemon drops we'll likely need another. Kids and their Pokemon. I wouldn't mind seeing a Switch Pokemon bundle without the dock for $249. That's only a $50 savings but if it includes the game some parents and kids may bite. Especially if it's branded.

@Nincompoop I am a bit on the fence. What is pushing me away from Playstation 4 is that it lost a lot of that family charm it was building. I would love to see more Sly, Ratchet and Clank, and Jak. Even new potential mascots would be awesome. However, Playstation does not seem interested in keeping that up and are happy with just Playstation 2 ports.

Another problem is that all the games I mentioned are not even Playstation exclusives and are found on multiple consoles (even the WII U had some of them). Playstation just does not make exclusives like it used it since PS2.

On another note, how is the X-BOX still going? I feel that the Dreamcast should have have been around longer than X-Box.

@MysteryCupofJoe Are you serious? Last of Us 2, Spiderman, Days Gone, God of War, Detroit, Death Stranding, etc. There's so many PS4 exclusives coming this year. X-box on the other is just a box.