Though its performance in the West has been mixed, Fire Emblem Heroes has shown some decent legs in Japan - this certainly makes sense, with the popularity of the series aligning with the continued growth in mobile gaming in the country.
Google Play in Japan has now released a terrific trailer for a current character-driven promotion. In a matter of 10-or-so seconds we see a rattle through the history of the franchise on various systems, ending on a smartphone. It's a quickfire and high energy series history that deserves multiple plays.
Animal Crossing is next up in Nintendo's list for smart device games; it'll be interesting to see how well - or otherwise - that'll be received.