Nintendo Switch Getting a Pop-Up Tour in 'Surprising Places', Featuring John Cena and 'Influencers'

I'm on to you Bowser......just trying to distract us long enough to kidnap the princess again. It won't work......I'm not so easily distrac......wait is that an impromptu living room with a celebrity?

Wouldn't the NES mini be a better product endorsement for a celebrity who's catchphrase is 'You Can't See Me?'

I remember Kids Choice Awards as a... kid. I think Super Mario 64 won "best game" for multiple years, even after it had been out long past its 'new car smell' days.

I know John Cena more as a walking meme than anything else. Do you think he can rock a Zero Suit?

Hey kids, if you don't ask your mommy for a switch, John Cena is going to punch you in the face.

I could barely take the headline seriously at the beginning, let alone when it read "says Bowser".

@MagicEmperor I'm trying to picture that...I can't see it happening.

It's just a cover while they send the Cenator of the Cenation after Switch leakers and street date breakers. Attitude Adjustments all around.

The memes are coming.

Nintendo Switch can be played anywhere! All you need is this handy pop-up living room!

@EllenJMiller
Topped off with five knuckle shuffles. But it's a huge deal for Nintendo, getting Cena brings in a crowd that might not have been paying attention to the Switch. Pop up shops and promotions are a great idea. I'm interested to see how this boosts the popularity.

Switch "is the cornerstone of any pop-up living room", says Podoboo.

You'd think with Nickelodeon being involved that Universal Studios would get some sort of NS event before release. I mean, they do have a deal together. Oh well.

@Giygas_95 Has already successfully imagined it and his consciousness is gone

Why is that nickelodeon blimp floating in mid-air?....

Bowser can see the success already with this one:

Honestly I can't wait for Switch and these events are really cool considering that most nintendo events happen in large metropolitan areas. T-11 days and counting!!! 😄

@MrGawain You win the comment of the week. We can all stop trying.

I can't wait to see people watch John Cena milk a cow and somehow that will make 1-2-Switch appealing.

@nab1
Nintendolife took the shot of Cena from when he hosted the Nickelodeon Kids Choice Awards. The photos on the article was created by Nintendolife.

Competitive cow milking with John Cena in a pop up living room in the middle of the desert.Sounds like a perfectly normal day to me.

John Cena milking a pretend cow...I have to see that. Thus proving celebs will do anything for a fee.

This is still a bit of a way from the shopping mall tour where anyone can queue up and play, though. Seriously Nintendo, there's no better promo than that approach.

Let's Go Cena

I'm glad to see Nintendo branching out and doing marketing this time, though it makes me sad to see how low marketing is going these days when the primary purpose of real world marketing is to do a few local events to create social media uproar.

As a long-time WWE fan, this is a pretty awesome combination of interests. It's not the first time, however!

That's good. Keep it up! Hopefully all this advertising will result in abundant sells worldwide.

Just throwing this out there. WWE Day of Reckoning needs a comeback on the Switch. Highly doubt it though....

This is exact sort of thing people of been screaming at Nintendo to do - get celebrities and get in peoples faces, stick a console in their hands.

As daft as it all is, this is exactly the type of marketing they need to do more frequently.

This will definitely attract the female audience

I know 1-2 Switch is a great way to show off the hardware, but I can't help but get Wii flashbacks from that game choice. The general public quite often thinks of the Wii when they think of Nintendo, modern Nintendo anyway, and that game is only cementing the idea that all Nintendo does is make Wiis with a fresh coat of paint, especially after their last console with a name like "Wii U".

I would rather they gave them a demo of Breath of the Wild, honestly. That would resonate more with the market they're (presumably) trying to sell this thing to. 1-2 Switch has more widespread appeal than something like Zelda, but again, think of the Wii with Wii Sports.

1-2 Switch is probably the best game choice overall though, I'll admit. It wouldn't stop them from putting "hardcore" games on the system or anything.

AND HIS NAME IS JOHN CENA!!

10 out of 10 Koopas agree...the Switch needs more John Cena.

I could live without the celebrity inclusion but I wish Nintendo Canada would step up its game and host more Switch preview events. The only one that happened was in Toronto. Canada is a large country, second largest landmass on Earth quite frankly. And not everyone lives in or around Toronto. In the Wii U days, there'd be packed Nintendo Fan Events in the three big cities (Toronto, Montreal, and Vancouver) and also in smaller cities like Ottawa, Calgary, Winnipeg, and Halifax. I know these things cost money to put on, but just hosting one event in Toronto and then emailing all of their Canadian fans about the event is a bit of a slap in the face. It just shows that Nintendo really doesn't have any clue that Canada is a separate country with a far larger and more spread out geography than the U.S.

My body is Cena!

Give me a video and a gif of John Cena milking the cow. Only way this is a success.

Nintendo and WWE, such a great marriage =)

Next WWE game better be on the Switch ><

@KirbyTheVampire I don't mind then trying to capture the Wii audience one more time. If anything it will prove if it was a fluke or there is a place for them in the market.

At worst we will get a lot of shovel ware with a couple of gems, especially because dev kits are cheap.

Getting Cena to shill your hardware is akin to selling your soul to the devil. It's not worth it, Nintendo!

I saw an ad for the Switch last night while watching wrestling. Just wanted to throw that out there for you guys that are interested in that stuff.

All this for a system that won't even be in stock for 6 months?

Great idea.

Question though: When it blows up on social media and everybody wants to buy one... or when someone stops at that "surprising place" and says "are they for sale?"............. Can they actually BUY ONE???

I can already see the new memes XD

You know what would be really cool?

...JOHN CENA CROSSOVER WITH DBZ XENOVERSE 2 ON NS!

@Jessica286 Where are the memes!? I demand more memes in this comment section!

Nintendo's marketing campaign for Switch has been leaps and bounds better than their Wii U effort. Kinda makes me wonder if that's been deliberate, lesson learned so to speak. Or, they knew from day 1 that the U wasn't going to have a long life.

@PlywoodStick I wish I knew how to post pics/gifs here.

@Jessica286 Copy image URL, then paste between [img] brackets, with a / in the second one.

John Cena can't beat me at "1,2 Switch".
He always kicks out at "2".

I'll give them credit for trying. Not sure why they want everybody to play 1-2 Switch, though.

I wanna see this just for Cena lol!

Okay, so John Cena is promoting a Ninty product at a ranch in the middle of nowhere. And Bowser is making statements about it. What the hell's going on in this crazy world?!

@Inkling64 (Cena sucks)

More casual nonsense!

All I wanted was a traditional controller.

@Lord Mainstream, millions-wide casual nonsense. Which means lots of kids wanting Switch. Win-win.

@WiltonRoots Ummmmmm..... Pro controller?

Hmm for some reason i can't see Cena. How odd

@jswhitfield8 YOU'VE NEVER SEEN HIM BEFORE?

Fine... I'll show you what he does to people who underestimate him, for one thing:

@Manjushri - Probably not quite as deep as Sony and Cartoon Network. I think the commercials I saw most this entire past year were for "Head Lander" and Playstation Vue on Adult Swim.

@Manjushri Yeah, never was big on the awards show. But if I ever have a kid, I'd understand refraining them from watching modern Nickelodeon, but for possibly very different reasons: it's modern Nickelodeon!

Wow! Marketing! Well, any doubts I may have had about the Switch's success are now dissolved.

Unique marketing. I'm not a fan of social media but you can't ignore it nowadays if you are trying to market something like the switch. Good job Nintendo:)

@Manjushri 1990s Nick was waaaaaay better than 2010s Nick...

@Iggy-Koopa Wha... What... What did you just say!? John Cena sucks!? You're going to hurt his feelings!

See? I told you that you would... Wait... Why is he making that devious, wild grin? ...OH NO... WATCH OUT! He's trying to kill you by staring into your soul! Don't look!

Why do the NintendoLife crew hate John Cena? He's one of the most popular WE stars at the moment. He would be a huge draw card. He should push for the next WWE game to be on the Switch also.

So many John Cena gifs!

Hey whatever works to boost the install base. John works hard. The Eptsy gig was good. Even his comedy game isn't bad. The hefty commercials are hilarious!

No las vegas. Damn the Wii had a cool Las vegas play event open to the public. Had an awesome turnout now we cant get the Zelda Symphony nor a Switch event.

@PlywoodStick Aiiiieeeeeee

@PlywoodStick thanks I will try it.

@PlywoodStick [kukuruyo.com/wp-content/uploads/2015/09/gamergate-57.png] like this? Can I do it on mobile?