Way back in March 2015 we told you about an intriguing 'IP Open' project being run by Bandai Namco in Japan. A number of iconic franchises were included, and the initiative enabled developers of various types to submit games using those IPs, with an approval and selection process in place.
As you may be able to figure out from the official website, this project has been welcoming to schools and individuals in addition to established developers (again, only in Japan), providing packs of assets and resources. Now, Bandai Namco has released a trailer showcasing some of the smart device games that have come out of the initiative; some look rather good, though a couple admittedly look like they were lucky to make the cut.
It's an intriguing concept, albeit limited to mobile and the Japanese market. It's yet another indication of how managing IPs can mean opening them up to new audiences, though we doubt Nintendo would be quite so generous with its assets through an equivalent promotion. Super Mario Maker isn't the same thing, for anyone that decides to make that point! That said, Nintendo does do its part helping young developers in Japan, occasionally running mentorship and funding programs for university students.
What do you think of this idea of opening up IPs, resources and assets that allow developers to pitch games to established publishers? Let us know in the comments.
Comments 17
Mmmmm..... mobile games
Like the look of that first Pac-man game, then realized it was just a mobile runner
Meh.
MAPPY? Are these available in Europe.
At 0:54, was that a Tales Tower Defense game? Namco Bandai milking their IP for what they are worth in the mobile market.
BN encouraged an entire country of people to make games using their IP? That's freaking brilliant! A nation full of unpaid labor, let them make a million games, hire 2 or 3 people to play them all then choose the 1 tenth of 1% that aren't garbage and release those. That's just brilliant. Even if every single game made was garbage and none ever got published you would have such a huge uptick in your IP brand recognition as people went out and bought games in those franchises just to see what they were all about. Win win for everyone involved, I don't really see a downside as long as they have a gatekeeper to keep the true garbage hidden away, and BN can release the good ones as "fan projects" so even if they aren't great it's still good PR without damaging their own reputation as game developers. And really, can anything be worse than The Letter?
There isn't the social stigma in Japan for mobile games that there is in the west, I really don't see how any harm can come from this.
Imagine if SEGA did this!!!!!! Genius idea.
Mappy !
Another classic that from NES.
I would love to see mobile titles like those! The Mappy ones look especially appetizing.
@PorllM
Yup. SEGA should released MaiMai for mobile so everybody can practice and play on smaller screen.
I'd love to see more initiatives like this (if they're available outside Japan of course)
This is awesome! I hope something similar opens up in America. I'd love to make games with popular ips like that.
Lol mobile games
Let me guess, more IOS only BS? Sorry, no deal.
looking forward to the dark souls side scrolling platformer. intense. "olney designs the nx and doesn't know he jsut drew the wii u gamepad" intense.
MAPPY!! LOVE Mappy.. can still here the little "sprongy" sound from the trampolines echoing out of the arcade I grew up with. The sound on that game was louder than all the others in that part of the arcade. Probably by design to attract attention now that I think about it. I'd love that on mobile!
@PorllM If SEGA did it, I can guarantee it would be Sonic and the results would NOT be pretty.
@retro_player_22 Read the article before posting.
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