Play Nintendo, the Nintendo of America promotional channel setup to grab the interest of young gamers and their parents, has published its latest quirky video - this time it's advertising Kirby: Planet Robobot.

It adopts a 'quirky scientist' vibe, with a father and son doing their best Albert Einstein impersonations when talking about the transformations in the game. It has a relatively funny twist, too, and is the latest effort under the Play Nintendo banner to inject more humour and creativity into NoA's videos.

It seems like a pretty good effort considering the target audience - check it out and let us know what you think.