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Thanks to region locking on some hardware and occasional Japan-only releases, importing has become a regular part of life for some gamers. Various online stores offer the service, but import costs can take something like a New 3DS cover plate (for example) and add around 33-50% onto their price compared to their cost if they were available on Western shelves.

Well, the import market is now a bit more competitive, as the biggest retailer of them all is seemingly getting involved. Amazon Japan is now shipping internationally, though there are some restrictions:

  • It only applies to games and consoles being sold directly by Amazon Japan - no third-party sellers
  • The Japanese store needs a separate account, your current Amazon login won't work
  • Services like Amazon Prime aren't supported, but express shipping seems to be standard

For importers it's another price comparison avenue, and the fact that it's Amazon products only means that there's at least an element of security and comfort in having such a sizeable company handling the transaction.

Are you tempted to do some importing through Amazon?

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[source eurogamer.net, via neogaf.com]