Video: Japanese Miitomo Commercial Shows How The Social App Breaks Down Barriers

Now let's see them wrestle!

@Spanjard Wat...

Funny commercial.

Japanese culture terrifies me!!

@Greenviolence
Masked girl: SHOW ME WHAT YOU GOT!
The other girl: Nah I'm good

FYI when she leaped to her feet, scared the poop out of my cat

Show me your moves!!!!!

Still waiting FOR THE APP HERE!

What if I don't have any friends? XD But seriously, most of my friends are console gamers and don't play handhelds (whereas I'm chiefly a handheld gamer).

@G0dlike
Me too! Only those crazy Japanese people could love something like wrestling! ;-O

I'm going to live in Japan

Very good comercial!
The naive way of the first girl has conquered me.

@c1pher_c0mplet

Really? Ugh, how do you deal with that? That's like saying "Nah, I'm only into watching B movies" "No thanks, I ride horseback"

So I'm guessing she found a friend on the Miitomo? And the app gave her information so she could find her new friend? I don't speak Japanese. But ok, yeah. Let's hope Nintendo wins all their law suits for this one. I think they will.

My answer is "Yes, I like the commercial."

Translation:
Mii: "As a matter of fact, I secretly..."
Girl A: "What?! Huh..."
-biking scene-
Girl A: "Hey, hey! Since when? Since when?"
-The music cuts off-
Mii: "...do wrestling."

Tagline: How well do you know your friends?

VA: Nintendo's smartphone app. Miitomo.

There's something I don't quite understand about it. At the beginning, the first line spoken from the phone is:

"Actually, I'm secretly..."

To which the main character jumps with surprise and says:

"Ehh!? Really!?"

Which suggests she had seen the completed sentence, and learned something the audience doesn't know yet. Excited by this newfound revelation about her friend, she dashes off to class to ask her about it in person, and upon arrival excitedly calls out:

"Since when!? Since when!?"

Her friend looks embarrassed but pleased to have told someone. We then get the mask scene where the music cuts, and the initial hanging sentence concludes with "...into Pro Wrestling"*, showing the corresponding screen on Miitomo.

But her friend still seems pretty freaked out by the news, even although she apparently already knows it. I think she's probably just taken aback by the the mask + being challenged to a fight combo, but that confused me a little.

It then concludes with the tagline, "do you REALLY know about your friends?", and the narrator announces that it's Nintendo's Smartphone App: Miitomo".

*Literally, I do Pro Wrestling, which I found a bit confusing (as most schoolkids don't do Pro anything, apart from maybe their part time jobs), but I'm pretty sure the template is just "Actually, I secretly do X", and the given sentence should probably be interpreted as "Actually, I secretly do the watching of (etc.) Pro Wrestling".

EDIT: @JasonRDT beat me to it, but we seem to more or less agree. So that's nice. : )

Here I thought the girl wouldn't have been able to install the app cause rooted phone, lol.

@Maxz You know it's just an advertisement, right? I'm sure it was intentional – they probably just thought the idea of a young schoolgirl secretly doing pro wrestling would be funny, which would explain why the other girl is so shocked.

So, I got the app, and then saw in the store there is a VR headset. Please don't get ideas Nintendo...

So, I got the app, and then saw in the store there is a VR headset. Please don't get ideas Nintendo...

@G0dlike Then why are you on a blog about a japanese company?

@Not_Soos But Girl 1 already knows that Girl 2 is into Pro Wrestling by the time the audience finds out, that's why she cycled so fast to see her and talk to her about it.

But she still seems shocked when the audience finds out. That's the bit I found a little confusing.

@SamirMalik just because something creeps me out, doesn't mean I can't enjoy it!

This is probably the most "normal" yet the funniest Japanese ad I've seen in a while. Normally, they are very wacky and silly (which isn't bad) but this was great.

@Maxz Ostensibly it's because she left as soon as Miitomo said "secretly", and didn't bother to check what it was.

@JasonRDT Hmm... I just don't think she'd jump up and react like that unless she's actually leant some new information. I feel pretty sure that she HAS read the entire message and that point, and that the voicing has been cut off so as to leave the audience (and only the audience) in suspense.

I mean, you could jump back and exclaim "Is that so!?" unless you'd actually gained some new (and surprising) information? And you would ask "Since when!? Since when!?" unless you knew what the thing was? You'd be more likely to yell something like, "What is it!? What is it!?".

Also, if you look at the scene when the sentence is concluded, you can see it's back in Girl A's bedroom - with the same clock and desk - implying that this was where the she first learnt about the information.

So I'm pretty sure she knows and has rushed off to ask Girl B about it. She still seems pretty taken aback by the mask and posturing though.