It's clear, from the substantial increase in Nintendo's share value since it confirmed its plans for the smart device market earlier this year, that investors have a lot of faith in the money making prospects to be found on iOS and Android. Phones and tablets equal big bucks when combined with a brand such as Nintendo - that's the logic that's been prevalent in past months.
The mobile space has been beneficial for the company once again, with investors reacting well to Nintendo's investment in Niantic - the developer of Pokémon Go - alongside The Pokémon Company and Google. The investment had the purposes of supporting development of Go and Niantic's existing business, with the move being welcomed by a 4% increase in Nintendo's share price. Its current value - at the time of writing - is 22,845 Yen, the highest since 14th September and representing a peak under Nintendo President Tatsumi Kimishima.
Tomoaki Kawasaki, an analyst at Iwai Cosmo Securities Co. in Tokyo, said the following to Bloomberg about this increase.
The shares are going up because of the announcement of the investment. It shows that Nintendo is making a strong effort to develop smartphone games.
In addition to Nintendo's involvement in Pokémon Go, of course, there will be multiple games released as per the partnership with DeNA, with the announcement of the first game from that arrangement due to come soon.
These are certainly positive trends for Nintendo, with plenty of change and excitement due in the next 12 months.
[source bloomberg.com]
Comments 18
Pokemon Go is going to be HUGE. One of the biggest brands from the Gameboy and DS era, being put on the system that most of those fans have now moved onto. I think most of Nintendo's mobile games are going to make crazy money, but this will probably be the biggest one of all.
Yeah but we didn't get a Nintendo Direct this week No but really this is cool and I wish them the best on this new ventures with mobiles.
Great news, I just hope Nintendo keeps churning out more awesome stuff for the 3DS!
It's very encouraging to see Nintendo work alongside companies like Google investing in new business
They will make a ton of money with their mobile ventures, if done right, and the amount of time and caution they took before embracing mobiles assures that they are confident it is being done right
Excited for GO, I don't like the look of the accessory, it'd be nice if they made a sleeker looking bracelet, otherwise the game looks to be a ton of fun, if they could make this a SNAP game as well I'd shake my coins so hard at them!
I don't understand why Google wants to invest in this. Obviously Nintendo has been bashed for not making use of the smartphone market and surely enough, they have to do something like this. But why Google is interested in this as well?
But where will the accessory be released? That's what I'm wondering about.
I'm going to have to get a smart phone just so I can play this. Oh wait, nintendo only releases games for their platforms. I guess I'll just wait for the nx phone. It's happening.
USA! USA! USA!
Share prices go up and down all the time. The only thing I vaguely care about with them is long term trends.
Pokémon GO seems like a mobile title that Nintendo is supporting in order to get many of the more casual mobile gamers to start playing the mainline Pokémon games on Nintendo's own handhelds. The Pokémon Company already suggested that there would be some form of connectivity between Pokémon GO and future mainline Pokémon titles. Leveraging Pokémon GO to sell more copies of the mainline Pokémon games is an excellent idea.
@Artwark I think it's saying Nintendo is investing in Google, not the other way around.
Pokemon GO could be THE app that convinces many people to invest in a pair of Google Glass or other smart glasses.the game looks amazing, but imagine how much sweeter it'd be if instead of having to look through your smartphone to see the Pokemon, you'd see Pokemon as if they're truly there as the augmented reality would be encompassing your full range of sight.
Of course no smart glasses integration has been announced yet, but given that Google has also invested heavily in this company and project and they've struggled to convince consumers to invest in Google Glass, it just seems kind of inevitable.
The main problem of course is price, Google Glass just cost too much, but there to exist far more affordable smart glasses alternatives, surely one of them or a unit made specifically for the Pokemon GO app at an affordable price isn't just a pipe dream. Seriously, for Pokemon HO alone, I'd put down 3 to 4 hundred dollars for a pair of smart glasses, again though I know right now there aren't many options at that price point.
NINTENDOOMED!
@Peach64 Most of the dedicated Pokemon fans would of gotten a 3DS.
@Artwark They used to own the company
This game really needs smart glasses to reach it's full potential.
@Bearface Uhhhhh... What?
Mobile games facepalm
Well, if they succeed and Nintendo is still producing high quality console games I have no problem with that. Get that money from the casuals!
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