It's clear that amiibo is a true highlight for Nintendo's business at the moment, with over 20 million units shipped in a little under a year. When you consider the stock issues that were prominent in the early months, particularly, it's evident that it's a product that's truly taken off for the company.
This was shown off in various ways in Tatsumi Kimishima's début President's Presentation. Updates on recent additions to the range were interesting, such as 400,000 Yarn Yoshi figures shipped since their release, and a whopping 8.6 million individual Animal Crossing amiibo cards; we should bear in mind that some are packaged with Animal Crossing: Happy Home Designer, and others are in blind packs of three. Demand for the cards was so high - particularly in Japan - that the second series of cards was delayed to allow more production of the first batch. Series two of the cards has now been launched in Nintendo's homeland.
When you add the impact of the cards, the overall picture is of the amiibo range gaining momentum.
In a positive for Nintendo this is also translating into an improved split between regions, with Japan, Europe and Other Regions (the main country of which is Australia) gaining in their shares of sales.
Kimishima-san also presented updated charts for the most popular amiibo, showing some interesting trends between territories.
Some intriguing results, overall, and indications of the continuing appeal of amiibo. It'll be fascinating to see whether Animal Crossing: amiibo Festival - despite a cool reaction to it from various corners of the web - catches on in a notable way when it hits stores.
Let us know what you think of these various details in the comments below. Is your favourite amiibo doing well in Nintendo's own charts, and do you think amiibo cards will continue to be a big part of the range in future?
[source nintendo.co.jp]
Comments 37
I don't want to sound cruel but don't all these new moves look like a regression for Nintendo?
Very disappointed in my fellow Americans that Kirby isn't even in our top 10.
Any news on what the cards will retail for in UK? And can they be used in any other way e.g. as playing cards on some sort of Nintendo Top Trumps? If not, they should.
@VanillaLake I think they do.
@gcunit Nintendo UK store sells them for £3.50 each, but also limits them to one per customer right now.
Other shops like GAME sells them but for £5 each.
Honestly if there's any specific cards you want you're probably better off buying them online, I bought a few through CEX's website.
Each amiibo card has a dice number, and a rock/paper/scissors gesture on it.
So by all means you can use it as a Top Trumps sort of game.
I think they're used for the amiibo festival game though, they're definitely of some significance to the other modes.
@Stu13 I was thinking that for poor Samus actually!
Japan has Mario 4 out of 10 times...
@RupeeClock
It's only 3 euros (about 2£) in Amazon Spain but limited to 5 per transaction.
Interesting that Smash Series Mario is more popular than Mario Series Mario in the west, but not in Japan - unless he wasn't a pack-in with Smash Bros in that region. I wonder how many of them were pack-in vs standalone (ditto for the other pack-in figures)
@RupeeClock Thanks, I hadn't realised. I'd better do some research.
Bowser, Peach, Mario, Pikachu - of COURSE these are the highest selling Amiibo in the Americas; they're virtually the only ones that seemingly every retailer ever has in stock!
Amiibo Festival will be big simply because of the amiibo. It's the franchise that is hooking people. It won't be possible to separate out those people who buy for the amiibo and those who really like the game. Nintendo is targetting young families and I have to agree that the game fits well there; it will encourage literacy and I'm all for that. Still absolutely not for me (playing Amiibo Festival would have me personally scratching my eyes out), but anything that increases the userbase is welcome. I may still get KK Slider. Providing the AC amiibo range is the saving grace of this game.
And I will continue to support those Amiibo figures!! But there is plenty of room for improvements, namely more amiibo ingame features and perhaps a "skylanders" alike game with all the amiibo characters.
I support Kirby! And yarn yoshi. =P Now we need a yarn kirby!
I can't help but notice that the most popular are mostly the ones people were able to find easy and Mario has had 6 releases. That's like filling skittles bags with mostly grape and claiming its the most popular flavor...I still need a classic Mario though. and some skittles.
@Stu13 Clearly, his amiibo's lack of angry eyes is to blame; we Americans just don't recognize him without them!
I think the sales of the cards shows they concept has merit. With the figures sales could be claimed more about collectables than the concept
Can we get Fire Emblem please?
Guess why the amiibo cards don't even appear in the top 10 in Europe!
Here's the answer: Because they're ridiculously expensive here!
@RupeeClock I also noticed those symbols on the amiibo cards, the dice block number, the animal logo or if they were a important character "SP" instead.
I instantly thought of Amiibo festival when I saw the dice block symbols but I honestly don't know what it could mean.
Perhaps there will be an amiibo card mode in it perhaps, an enhanced card game which makes use of Amiibo festival, it sounds pretty good now that I think of that.
I bought my partner Happy Home Designer for her birthday yesterday and she likes Animal Crossing as a whole and she's instantly hooked on collecting the cards and now wants the card album and more amiibo cards.
Then again she used to like collecting sticker albums as a kid so it's nostalgia for her .
I'm puzzled as to why Nintendo Store UK is the cheapest place for amiibo cards aswell (£3.50). Amazon is £4.85 and didn't even know GAME sold them but I don't even consider them anymore.
They didn't have a one per customer limit on the amiibo cards when I checked yesterday aswell, that's pretty lame that they've implemented that now because you'd be miles away from getting free delivery (over £20) if that's all you wanted.
@Flopsy86
Nintendo UK Store actually ran out of the series 1 booster packs entirely at one point, if they're one per customer now their stock must be low.
So yeah, if you wanted more than one for the most affordable price you're out of luck.
Nintendo UK twitter did somewhat recently announce that Series 2 along with the collection album will arrive on November 20th, at that time I expect a restock of Series 1 as well.
https://twitter.com/NintendoUK/status/656107775597150208
No mention of them on the UK store yet though.
So, blind packs FTW I guess? For Nintendo, not for the consumer.
Stupid question time - these "cards" actually have NFC chips in them, correct, which is what makes them so expensive? I know people are talking about things like dice on them, but if a normal Pokemon deck is $4.19 for 10 cards and these are $5 for 3 cards with NFC chips in them, that sounds about right. And about 85% cheaper than buying $13 each amiibo. ($39 vs $5)
Blind packs still suck though.
Also, why no Gaston card! He's my fav villager, come on Nintendo! We need the grumpy bunny!
These charts would be probably look different if they weren't supply constrained. This doesn't really tell us what the demand is like.
This makes me interested in how many of those sales are kids, grown-ups, collectors etc. Cause many of the Eu ones are the ones I don't care for at all. The ugly ones (Link is the worst Amiibo imo) and the ones I personally didn't get because there are a Million other ways to get them such as Mario, Pikachu, Yoshi and Kirby.
@rjejr In the US they are $5-6 and you get 6 cards so it's a better deal for the cards. But yeah, blind packs suck. At least I have found people willing to trade with me enough so that after opening 12 packs I now have 69 unique cards and only two duplicates left (I traded a few two for ones to get rare shiny cards I didn't have).
It's simple supply and demand.
Supply: mario, mario, mario, link, link, link
Demand: ANY fire emblem amiibo
@VanillaLake
No.
It's just a return to form.
During the mid 80s through the mid 90s, Nintendo released a lot of products that weren't games.
They also did tons of licensing of their IPs to the point we even had Nintendo cereal.
The licensing efforts and what not dried up during the end of N64 as gamers and 3rd party developers viewed it as Nintendo not taking gaming seriously.
@TheLobster Trading is probably the best thing about blind packs. Of course it helps if you can find someone to trade with otherwise you are stuck w/ a lot of expensive doubles. If you are right about that price of $1 per card I'd say that's pretty cheap for NFC chip cards. My kids have spent plenty of money on Pokemon cards - each kid has a 3" binder full of those 9 slot holders - and they have plenty of duplicates as well.
@rjejr $1 per card and $1.50 - $2 for the shiny ones is what is going on the sites I frequent, whenever somebody forks over cash instead of a card. It looks to be about that way on eBay as well. Otherwise we've been trading normal for normal, shiny for shiny, or two normals for one shiny, with six cards in a pack and the packs costing about $6. There is one shiny card per pack. The number one card everybody wants is Isabelle and she might go for as much as $2.50-$3 but everyone else falls in that $1-$2 range. And it's really a ripoff to pay that much for Isabelle because you're bound to find her in a pack or be able to trade for her anyway.
I REEEEEEEEALLY wish that this could be done for the Megaman Battle Network series, but alas, it's a pipe dream.
@MrPuzzlez That sounds like a blast. I would be both down for that and up for that.
@Totaldude911 Miniboomer!! Battle chip, IN!! DOWNLOAD!!
@Captain_Gonru "series one cards now discontinued"
The new amiibo cards? That just came out? And will maybe work w/ AC:aF which isn't even out yet?
So what's the opposite of Delaydo ?
@rjejr 5 bucks for 3 cards? Where is that happening? We bought a pack and it is 5 bucks for 6 cards.
@Tempestryke I think $5 for 3 is the UK price in GAME or someplace. That's what I read people complaining about anyway.
@rjejr
Oh. That sucks. :s
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