
Following the flurry of Nintendo news from two days ago, a Q&A featuring Nintendo's CEO Satoru Iwata and DeNA's CEO Isao Moriyasu was posted on Nintendo's corporate website, largely discussing the role DeNA and Nintendo will each play when producing mobile games with one another.
While a large chunk of the interview - published entirely in Japanese - wasn't new information, both Iwata and Moriyasu gave answers that shed light on what we can expect from DeNA and Nintendo's partnership in the future.
When asked when consumers might see the first Nintendo games on smart phones, both Iwata and Moriyasu were sidetracked into discussing the role each company will play in the creation of games. Iwata stated, "that each company will have to rely on their good strengths." DeNA is experienced in mobile app production while Nintendo is one of the most well-renowned game developers in the world. In other words, both men discussed how Nintendo will make the games and DeNA will handle the back end; server development and the like. Moriyasu furthered this sentiment by stating that Nintendo will make the games and DeNA will support them. However, he also claimed the role each company plays will vary from game to game, depending on the need.
Another question inquired why Nintendo decided to partner with DeNA, and if it had anything to do with their recent troubles with the Wii U underselling. Iwata handled this question well.
"The world of business is always changing," Iwata said. "Therefore, Nintendo is always adjusting." This, it seems, is one of the reasons Nintendo decided to enter the mobile gaming market.
Moriyasu, for his company's part, is positive that the mobile game business is only getting larger and larger. Therefore, he wondered how he could make business even bigger, and he believes partnering with Nintendo will do just that.
Briefly, it was asked of Iwata if the announcement of the Nintendo NX's development had anything to do with the company's partnership with DeNA. Iwata claimed there is no relationship between DeNA and the Nintendo NX, and that he's not going to give up making games for dedicated Nintendo platforms. In fact, he stressed the latter point quite a lot throughout the five page interview.
A question much later inquired whether or not there will be any cross platform interaction between smart phones and dedicated Nintendo devices. The short answer is yes, Iwata is thinking about it. The systems will all connect somehow through Nintendo's new membership program, although exactly how this will work wasn't explained much further. However, Iwata did hint at some interactivity between dedicated Nintendo consoles and smart phones. Again, Iwata didn't elaborate too much on this.
The final question with a tidbit of juicy information queried why Nintendo chose DeNA over other mobile companies. Apparently, many mobile companies were "knocking on Nintendo's door," offering similar deals. However, Iwata claims DeNA had a "passion" to work with Nintendo that impressed the company. In fact, Iwata said "DeNA attacked Nintendo with a passion, so we were impressed by them." It appears some healthy aggression brought this partnership into fruition.
Both CEOs have considered the role their company will play in this partnership very carefully, but it remains to be seen how it will pan out. Undoubtedly, we're in for some major changes at Nintendo.
With this information, how do you think it will turn out? Let us know in the comments.
Once again, thank you Izumi for helping us translate!
[source nintendo.co.jp]
Comments 37
@Tops I'm quite curious about that as well, I hope it still retains physical rewards even though we never got that many in NA.
Yep, I too cannot wait to hear about this membership program. Considering that it launches this year, I'm hoping we get a sneak peek come E3.
Or you know, the next Direct...
Regardless of what anyone thinks, this is only good things for nintendo gamers,mobile gamers, and gaming PERIOD
New products, new console, new mobile device, Nintendo will get my $$$!
I'll miss Nintendo..
“...In other words, both men discussed how Nintendo will make the games and DeNA will handle the back end; server development and the like...”
Anyone who has ever experienced the life span of an international MMO being provided by a different company than it's creator, outside of it's home country, knows this is not the whole story of what actually happens in practice when you have a business relationship between a developer and a separate distributor/infrastructure operator. There is inevitably going to be issues arising between the decision making processes of two differently operating companies in such an arrangement.
Ideally, we would like them to be symbiotic, but their operating procedures have been rather different from each other up until now. We cannot expect them to be on the same page all the time, and some sort of conflict will inevitably come out of one company or another either asserting themselves a little too much, or having too much decision-making power on certain projects. It has happened frequently elsewhere, and I haven't seen anything suggesting it couldn't possibly happen here. That is rather worrying to me.
“Another question inquired why Nintendo decided to partner with DeNA, and if it had anything to do with their recent troubles with the Wii U underselling... "The world of business is always changing," Iwata said. "Therefore, Nintendo is always adjusting." This, it seems, is one of the reasons Nintendo decided to enter the mobile gaming market...”
“Adjusting” is known in the American economic world as corporate doublespeak for “Reducing”, especially when referring to forecasts. This is kind of an unfortunate use of language, but it basically concurs with the question being asked.
“...Iwata claimed there is no relationship between DeNA and the Nintendo NX... A question much later inquired whether or not there will be any cross platform interaction between smart phones and dedicated Nintendo devices. The short answer is yes, Iwata is thinking about it. The systems will all connect somehow through Nintendo's new membership program...”
Well, according to one of DeNA's own documents:
http://v4.eir-parts.net/v4Contents/View.aspx?template=announcement&sid=22498&code=2432
I quote, from the document: “Nintendo and DeNA expect to develop a new core system compatible with a variety of devices including PCs, smartphones and tablets, as well as Nintendo’s dedicated video game systems, and are to jointly develop a membership service utilizing this system, with a launch targeted for the fall of 2015.”
DeNA also specifically mentioned that this new infrastructure will be applied onto the Wii U and 3DS in their original report. By extension, this implies the new infrastructure will indeed affect how the NX is developed, therefore fundamentally affecting how it functions by design. The reported release date of Autumn of this year, with the capital alliance taking place to kick off each companies' new fiscal year, implies a more concrete plan constructed thus far than undecided considerations.
Nintendid what nintendon't. Congrats Nintendo
I'm excited!! People need to stop freaking out over this..
Somebody help me out — isn't the industry saying right now that the mobile game model and revenue streams won't be viable in the coming years?
I still say that Nintendo would do just fine in making games akin to the Sonic ports done by Whitehead and charging premium prices (premium as far as mobile games go).
So Nintendo was attacked again huh? lol
@Sanya Attacked how?
Edit: Never mind, I see it.
@HyperSonicEXE Yes, several professionals (including on gamesindustry.biz and Gamasutra.com) have written articles indicating that the details concerning the rise of the smartphone market is a little too reminiscent of the crash of 1983 for comfort. "The race to the bottom", as it is known. Not a sustainable market over the long term, so for all we know it could once again be up to Nintendo to change that.
@PlywoodStick
Just as an armchair Business Analyst, I'd tend to agree.
My dad worked in radio as an engineer, so I have seen the ad revenue generation model before. And long story short, it's stable but not entirely viable. I think Nintendo knows this already and is simply going to make mobile phones another avenue for them to sell their games, eventually.
Can Nintendo actually announce something like a direct anytime this month and KOREA'S ONE DOES NOT COUNT! I just want news on Mario Maker.
Mobile is nothing more than advertising for Nintendo consoles and handhelds.
http://www.ign.com/articles/2015/03/18/nintendo-believes-mobile-games-will-lead-to-more-console-fans
Not much is going to change inside of Nintendo it's self.They are still going to make a home console and and handheld.The development tools are just going to be more integrated with the console and handheld.Nintendo still won't develop smart phone games that are the equivilant of real games, that's why Nintendo contracted DeNA help them to do it.Those games will be like demo experiences to the real games that will only come out on Nintendo platforms.It's sort of like a funnel start at the top and go down on to the real games.All this smart phone stuff is advertising Nintendo brands.Pokemon will still be on 4DS and Mario platformers will still be on the Wii U successor.
Mobile=More console fans.
Another link to the advertising strategy: http://time.com/3749061/nintendo-mobile-gaming/
I just looked at the Google play store and under 'most popular games' is the likes of 'crossy road' and 'fail hard'. Unfortunatly, it appears that more people are interested in quick 2 minute games with repeated retries like runner games, etc. I'm conflicted by this because it seems to me as though Nintendo has to either make decent paid smartphone games and go by without too much attention or make a lesser quality free game which draws in heaps of people. Only thing is that these lesser quality games feed off ad revenue or in-game microtransactions, but I highly doubt Nintendo would want their games to show up with advertisements for the xbox or something, so I am almost certain that if they take this approach it will be full of microtransactions aplenty.
On the bright side, DeNA currently has 2 games in the top 35 most popluar on the Google play store, so Nintendo should be off to a good start. I wonder if the games will come out under DeNA corp's account or if a new one will be made specifically for Nintendo?
Actually, when you look at Japan'ts mobile development, there's not many of them that are popular. Puzzles and dragons is the only game popular in Japan.
Still the early announcement of the NX makes me puzzled whether I ought to get the Wii U or not. If I get it now, I can only get so little out of it like the Wii but if I don't get it, chances are that the NX will not have backwards compatibility.
I can't believe that some people are actually thinking about quitting gaming over this announcement!
Smart phones have NFC, as does the Wii U, New 3DS and I guarantee the NX will as well.
Blah blah blah....... Nintendo is still making games........ Blah blah blah......mobile......blah blah...... On a side note Elliot's Quest is really good. Get it now if you like Battle of Olympus, Kidicarus, and Zelda 2. It is Old school and challenging.
@Superstick I feel sorry for anyone quitting gaming over this, because they'll miss out on some great experiences! Nintendo aren't the only ones that make excellent games.
Nintendo used to make playing cards, run taxi and hotel chains... times are changing, maybe they will give up game development altogether in the future and start restaurant business.
@PlywoodStick "DeNA also specifically mentioned that this new infrastructure will be applied onto the Wii U and 3DS in their original report."
This is even worse than I originally thought, they're probably going to make a compulsory system update for Wii U and 3DS that makes you have to pay like £50 a year to play online. Free was always the best decision imo.
@Artwark
Buy a WiiU if you like the current catalogue. Do not buy it if you don't, because that's what you get. Seems like a really weird choice to buy something for vague future plans. You should buy it in the future if you want to know of how future plans turn out.
whatever the NX does or is and becomes, they need to drop the Wii moniker. They should have abandoned the Wii brand and called the Wii U something else. That ship has sailed now.
As long as Nintendo doesn't make too many mobile games that are also not F2P microtransaction filled rip-offs AND this does not hinder development of games on their consoles (making their release schedule even sparser), I probably won't have a problem with this.
With QoL, these new mobile games. and the already existing 3DS and Wii U, Nintendo, if it deals its cards right, can become really successful again.
I just want to see nintendo come back! The hype for the NES and Super was amazing when I was a kid, and I'd love to see people get that excited again for nintendo consoles! Nintendo is a great company that makes great games...they make them more family-oriented to play with family and friends (what games are made to do to begin with), and that's why I like them. They do make mature games too, and I love them when they try their hands at something different, but I don't get why fans don't pick up these ones (Fling Smash, Eternal Darkness, Wonderful 101)...for some reason I picture Splatoon as being in the category of these titles. I'd love to see a new Startropics game made too, but I guess I'm dreaming with that one...hey, is a sequel to Faxanandu coming????
What this NX has been in develepment since wii u and wii u was a place holder system that Nintendo knew wasnt going to attack the market amd since NX wouldnt be ready until 2016/17 they needed a system to help profit margims until their tru system was ready, knowing xbox1 and ps4 were going to dominate, they decided to trump them with NX... mayne thays why 3rd parties didnt want to waste their developement on a dying system
@PlywoodStick m8bile goming isnt going to dot com itself. Sure companies are goimg streamlime before thatnhappens. The only way mobile crashes if phones themselve crash. People will forever spend money on mobile games
Metroid NX sounds cool.
Oh wait, different article
@maukenboost
I think it's funny that you say the Wii U will continue to have great games "for months to come" instead of "for years to come," which is how anyone else refers to the Xbox One and Playstation 4.
@NandN3ds
You appear to be taking Nintendo's corporate speak and just thinking they'll stick with that forever, despite the fact that previous Nintendo corporate speak said "no games for mobile."
What makes you think that crappy, obvious-advertisement mobile software is going to be beneficial to them? If they aren't making quality software on mobile that stands on it's own, then what's the point?
Cheap, obvious advertisements aren't going to sell game hardware. That's just going to convince consumers that Nintendo's games aren't good enough to buy a full console. It's in their best interest to make quality games on mobile--and if that's where the money lies, it's in their best interest to stay on there.
Why is Nintendo advertising Apple? Are they being payed for?
http://www.p4rgaming.com/satoru-iwata-most-gamers-today-cant-tell-the-difference-between-candy-crush-saga-and-mario-galaxy/
@DarkKirby LOL, I don't know their analytical methodology or variables/constants standards, but that poll is basically a proclamation that most people are complete idiots who never should have been allowed to graduate from high school.
Edit: Apparently, that article writer is known for their satire... that explains that!
@andjahiam The people who made all those cheap Atari games with little or no quality control oversight or originality thought people were going to buy their stuff forever, too.
I see cheap little apps, like a Mii Universe, or the Everybody Votes or Check Mii Out (from the Wii) to come to it, I don't see high quality games coming to mobile devices. I just hope that this doesn't mean that their next console or handheld is not going to be swamped with cheap little games to buy and download.
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