July2016
News Yo-kai Watch 3 and New 3DS LL Lead The Charts in Japan
Level-5's latest release struggles to match its predecessors, however
This week's Media Create chart results for Japan tell an interesting tale of one enormous hit overshadowing a number of older, struggling titles. Only two games managed to sell unit numbers above five figures, with Nintendo being one beneficiary of the week's one smash hit...
Talking Point A Front-Row Seat For The Yo-Kai Watch Multimedia Juggernaut
Damien McFerran on witnessing the birth of a brand
Despite being involved with Nintendo Life, there are elements of the wider Nintendo world of which I am largely unaware and, until very recently, Yo-Kai Watch was one such element. Naturally, I knew of the series, its popularity in Japan and the
June2016
News New Professor Layton Title to be Revealed on 27th July
A real one, not that weird Layton 7 game...
Level-5 is currently gearing up for its Vision 2016 event on 27th July, during which it'll show off new titles that are on the way. It'll be worth following closely, too, based on details shared by CEO Akihiro Hino in a preview stream. He confirmed that a new Inazuma Eleven game will be shown, which is...
News Yo-kai Watch Sold Less Than Half a Million Units in North America
CEO still believes the franchise will "bloom like a flower" in the west
The Yo-Kai Watch series was quite a phenomenon in Japan, with a multi-pronged media blitz spanning video games, cartoons, and toys; leading the series to even eclipse Pokémon in some respects. Naturally, Level-5 was keen to bring the franchise to the West in hopes of there...
News Level-5 Reveals Some New Details on Yo-kai Watch 3
Customisable Jibanyans! Zombies! Y-Files!
Here in North America, it was only just recently revealed that we'll be receiving not one, but two versions of the sequel to Yo-kai Watch through Yo-kai Watch 2: Bony Spirits & Fleshy Souls. Featuring time travel and over one hundred new Yo-kai, these look like they'll expand on the original in a...
May2016
News The CEO of Level-5 Had a Hand in Dragon Quest IX Appearing on the DS
Who would've thought?
The Professor Layton series made its grand entrance on the Nintendo DS and quickly made a name for itself as one of the great franchises on the portable. Of course, the widespread sales success of the DS likely had a hand in propelling the series to popularity, so there was something of a mutually beneficial relationship...
The spirited Level-5 series needs time
The Yo-kai Watch franchise is enormous in Japan, to the point that in late 2015 Level-5 was able to reference 10 million games in the series being shipped. That number will have also included some sales from the first game's launch in North America, though based upon its absence from NPD's results and...
News Yo-kai Watch 2: Bony Spirits & Fleshy Souls Arrive in North America on 30th September
More toys and TV episodes also on the way
Level 5's bid for global domination with the Yo-kai Watch brand is going to continue later this year, with Nintendo of America confirming that the second entry in the series is heading to North America on 30th September. It is, as is all the rage at the moment, a dual release - Yo-kai Watch 2: Bony Spirits...
April2016
Parent Trap Welcoming A Yo-Kai Into The Family
Family Gamer's Andy Robertson catches some spooks
With the European launch of Yo-Kai Watch taking place today the families I work with have been discovering how good a fit the world of Yo-Kai is for them. I was expecting it to be pretty popular with the strong collecting and character aspects of the game, but I hadn't realised how much substance...
News Yo-kai Watch 3 Coming To Nintendo 3DS In Two Fishy Flavours
Sushi or Tempura, anyone?
The latest issue of Japanese magazine CoroCoro has revealed that 3DS title Yo-Kai Watch 3 will come in two different versions: Sushi and Tempura. Both launch on July 16th in Japan. At retail, each version will come with an exclusive medal. The Sushi editon has the KK Brothers (the US version of Komasan and Komajiro) while...
News Yo-kai Brand Power Strikes Again in Japan as Pokkén Tournament Passes Sales Landmark
Wii U hardware sales continue to toil, however
It's the middle of the week, which means it's time to look over what's hot and what's not in Japan with the Media Create charts. Level-5 will be rolling around in bundles of cash once again, while there are both positives and negatives for Nintendo. Kicking off with software, Yo-kai Sangokushi on 3DS...
March2016
News Akira Tago Passes Away at Age 90
The Professor Layton series' "Puzzle Master"
The Professor Layton games form a popular portable series that's spanned across the DS and 3DS, famous for their puzzle-based gameplay. Though fans still await the coming of the mysterious 'Layton 7', the series recently lost a great contributor on its development side. It was recently reported that...
Video Satoru Shibata Celebrates Yo-Kai Watch European Release News With Some Killer Dance Moves
Arriving in April, demo available on the 3DS eShop now
Yo-Kai Watch is coming to Europe on April 29th, and to mark that news, Nintendo of Europe president Satoru Shibata has performed a dance which is sure to generate a near-endless stream of gifs over the next few months. The game has taken Japan by a storm and launched in North America not that...
February2016
News Yo-kai Watch Begins Its European Quest on 29th April
About time
Though the majority of major Nintendo releases have aligned releases globally, or at least in the West, the recent glut of 3DS releases have been somewhat scattered between North America and Europe. One example is Yo-kai Watch, which was marketed as a major Holiday 2015 release Stateside but is only now dated for the EU. It's arriving on...
December2015
Higher ticket sales, but lower takings
The world may be gripped by Star Wars fever at the moment but in Japan, the most-seen movie didn't feature lightsabers or X-Wings, but mischievous ghosts and magical timepieces. More tickets were sold for Yo-Kai Watch the Movie 2: King Enma and the 5 Stories, Nyan! than Star Wars: The Force Awakens, but due to...
News The Yo-Kai Watch Franchise Has Now Shipped Over 10 Million Copies
Will it take off outside Japan?
Yo-Kai Watch from Level-5 is a series that, despite having its own identity and style, undoubted has its eyes fixed on Pokémon. A hit that originally took off when the anime series gained viewership - game sales spiked once the TV show got into its stride in Japan - it's been relentlessly expanded. In Japan there are...
News We'll Be Seeing More Of Level-5's 3DS Title The Snack World This Month
Anime will debut alongside Yo-Kai Watch the Movie 2 in Japan
At its media event this year, Level-5 lifted the lid on its latest cross-media extravaganza, The Snack World. The property is hitting a wide range of sectors - including smartphones, TV, comics and toys - but Nintendo fans will be interested to learn that it's coming to the 3DS as well...
November2015
News Level-5 CEO Talks About Bringing the Company's Games to Wii U and NX
Perhaps a home console Yo-Kai Watch is on the horizon?
Yo-Kai Watch has been out for a couple weeks now and has fared pretty well in the West, though it certainly doesn't seem to be the massive success that it was in Japan. Nonetheless, the franchise has established itself now and we'll likely be seeing the various sequels and spinoffs that the...
Video Watch What Happens When Reggie and Bill Speak Their Minds
Those mischievous Yo-Kai!
For those of you that watched the Nintendo Direct, you probably remember the humourous short that advertised Yo-Kai Watch. Bill Trinen arrived to a meeting early, where he was soon influenced by Hungramps and subsequently stuffed his face with donuts. If nothing else, it was an amusing skit and it did a great job of showing...
News Akihiro Hino Explains Why Yo-Kai Watch Has Been So Successful and What Sets It Apart
It's kind of a big deal
As many of you are likely aware, Yo-Kai Watch is now out in North America. A massive hit in Japan, the fascinating Yo-kai adventure game has drawn many parallels to Pokémon and other similar monster catching series. Nonetheless, Level-5 is hoping that it'll achieve similar success in the West, and is launching a full...
The Yo-Kai basics, again
Yo-Kai Watch is just a few days away from its release in North America, as Nintendo and series developer Level 5 aim to turn it into the next major success story for the 3DS. The IP is hugely successful in Japan, but the question remains as to whether it can replicate that performance in the West. Based on the launch...
Video Toadette Takes to the Court in Mario Tennis: Ultra Smash as Yo-Kai Watch Focuses on Weirdness
Net play won't be a strength of Toad and Toadette
It can be interesting to see how Nintendo's marketing varies across different titles, with concepts - or lack of concept as the case may be - drawn up to play to a game's strengths. On that score Nintendo's clearly got very different ideas of how to tempt players to pick up Mario Tennis: Ultra Smash...
October2015
News Yo-Kai Watch Will Be The Next Pokémon, Claims Viz Media
"We are certainly bigger than Pokémon in Japan"
Viz Media - the firm which is handling the release of the Yo-Kai Watch comic and TV show in Europe and America - has confidently claimed that the series will be "the next Pokémon". Waell Oueslati, EMEA associate brand manager at Viz Media, is clearly bullish about the chances of the franchise in the...
Video Nintendo Goes for the Zany Approach in North American Yo-Kai Watch Marketing
No, this isn't a Japanese commercial
Yo-Kai Watch is out in North America soon, and Level-5 will be hoping that it makes them enough money for a second swimming pool of cash - we're assuming there's already one in the company's HQ from sales of the IP in Japan. We're not quite sure whether the RPG is enjoying the buzz it'd hope for, however, at...
News Yo-Kai Watch 2DS Bundle Coming To North America On November 6th
Comes with the game pre-installed for $99.99
Nintendo is releasing a new 2DS hardware bundle to mark the launch of Yo-Kai Watch in North America. The console - which comes with the game pre-installed - will launch on November 6th for $99.99, alongside the game's full retail release. Yo-Kai Watch is the first in a series which has taken Japan by a...
