Seems SE has pulled the DLC.
There used to be plenty, but today I was going to get some extra stages and everything except 2 items are gone

The ign review of Swords & Soldiers has already been posted, they seem to really like it.
http://wii.ign.com/articles/982/982994p1.html

I changed my settings to UK and got a slightly different list with Tv Show king in 2nd place.

So I would guess there is one NoE list and one for the countries supplied by Bergsala. (Norway, Sweden, FInland, Denmark and Greece)
Bergsala also has it's own region on Mii Contest Channel, looks like it's treated like a separate region.