The price is not too bad. Wii U provides additional functionality over PS3 and 360 controllers so if anything, games should be priced higher than PS3 and 360 games. Secondly, how do we know PS4 and 720 games are not going to be $70? Last generation games were $50 and now they're $60. Next gen could be $70 given how many developers are concerned with rising costs of more powerful hardware.