Actually, I went to the Nintendo World Store after the big Nintendo conference in NYC, and I ran into Kotaku's Brian Crecente. He said that The Regginator was very adamant about separating the kiddie image from the Wii. That's why the game boxes say nothing about Nintendo, and only say "Wii." So your article is right on target. If you want, I wrote up the whole experience of meeting Mr Kotaku at my site I work for, videolamer (I can't help myself with the selfish plug), so check it out.

http://videolamer.com/index.php/829