I pay for the creativity, intelligence, and time that so many talented people put their hearts and minds into that in the end brings a joyful diversion from the real world. If you think about buying code that is downloaded or imprinted on a plastic disk as the commodity that your paying for then its all a big rip-off.
I actually wish they would make a new Godzilla game that would have figurines to unlock the characters. I have a lot Godzilla collectibles that only collect dust. Think about how many toys you have owned in the past that you dreamed you could interact with inside their own environments but you only dragged across the living-room carpet. Video games will always come and go, toys will get lost or broken, but the memories and fondness of enjoying them will grow greater with age.