I predict the longer this scandal grows, the more likely the chance that EA will attempt to leverage LGBT people to their advantage to somehow justify this, or to silence detractors.

In the past, EA has already been absolutely shameless in exploiting them as a direct reaction to past controversies.

On another note, unconfirmed rumors about EA's Bioware suggest that Dragon Age 3 is going to be primarily built from recycled assets from the previous two games, not quite a direct clone like FIFA 13, but more like a remix of past games sold as new.