@ThomasBW84 Well that does change things a little but i still think that the West have overused brands/franchises/series' more than the Japanese.

''Inafune acknowledged that Japanese games were 'used to winning', but that brands had become overused and bogged down in reliving past glories.''

Let's just check all the new brands that the West have come up with, in the best sellers of 2011:

1. Call of Duty: Modern Warfare 3
2. Fifa 12
3. Battlefield 3
4. Zumba Fitness
5. The Elder Scrolls V: Skyrim
6. Just Dance 3
7. Assassin's Creed: Revelations
8. LA Noire
9. Saints Row: The Third
10. Batman: Arkham City