It's all about Harvey
There are cards for any occasion, as we hand over colourful folded pieces of card for Birthdays, Holidays, Get Well Soon messages and more. Nintendo of America seems to think 'New Year Cards' are also a thing, though the messages of positivity for the year ahead are a nice touch. They're another little extra that's popped up...
Including the Nintendo Entertainment System: NES Classic Edition
San Diego Comic-Con is now getting into full swing, and in addition to a Splatoon-centric booth inside the show Nintendo is hosting its Play Nintendo Family Lounge nearby in the Marriott Marquis San Diego Marina (333 W. Harbor Dr.). It's open to the public (no expo pass required) and...
Don't worry, President Regginator is back
This year one issue we've raised is the need for Nintendo to produce marketing and publicity content specifically targeting a young audience, which older players can also happily ignore. With credit to Nintendo of America, it's now backing up its Play Nintendo website with a regular YouTube show to keep...
Featuring a talking Piranha Plant and an 'interesting' Reggie cameo
Nintendo has been making some interesting moves in its efforts to promote its games and systems to young gamers, and it's an area we've argued can see further improvement. Play Nintendo in North America has been strong in this respect with an impressive website that's full of...
The latest effort under the 'Play Nintendo' banner
Play Nintendo, the Nintendo of America promotional channel setup to grab the interest of young gamers and their parents, has published its latest quirky video - this time it's advertising Kirby: Planet Robobot. It adopts a 'quirky scientist' vibe, with a father and son doing their best Albert...
Focused on the 3DS and fun shenanigans
Nintendo of America is continuing to up the ante with its Play Nintendo efforts, the rather decent website that offers activities for young gamers. The YouTube channel is seeing a little more life, and the subsidiary's Summer mall tour this year is going to have that branding - it'll be the Play Nintendo Tour...
Even if it costs us a few laughs
Teddy Together, somewhat unintentionally, was a wonderful announcement to brighten our Tuesday here at Nintendo Life. Randomly and out of the blue Nintendo of Europe announced the overtly cute kids game for a 1st July release; our reaction was to stare unblinkingly and then tease it repeatedly in private...
No, that doesn't stand for hypetastic high definition TV
The Play Nintendo YouTube channel is an interesting beast - it targets a young audience and featured Shigeru Miyamoto being particularly cool with some kids during E3, but has struggled to truly take off. Occasionally long gaps between videos may be a factor in that, but nevertheless it...
Battles coming to the last three legs
Over the summer months Nintendo of America has been taking its Play Nintendo Tour around the US, a 2DS / 3DS event that's offered various games for attendees to try out while enjoying the luxuries of themed furniture, StreetPass hits and competitions. Up until now the featured games have been those already...
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