Also, VR still not Nintendo's focus
E3 is finally over and it's been a strong showing for Nintendo this year. We've seen lots of interviews coming out of the expo from Nintendo's top brass so far, and now it's the turn of Nintendo's Sales and Marketing head, the perfectly named Doug Bowser. Speaking to TechCrunch he had a few things...
2.3 million sold, but it could have been more
The NES Classic Edition is currently not in production, leaving plenty of Nintendo fans around the world disappointed. As we've discussed here on Nintendo Life, the launch and proceeding shipments of this nostalgic mini console was baffling to both economists and consumers alike, with supply not getting...
Thank you for everything, Mr. Stone
Nintendo is a company that's been a foundational contributor to the game industry for just about as long as video games have been popular, but things weren't always that way. Once upon a time, Nintendo was just an odd little Japanese company that sold Hanafuda cards, with plans to break into the arcade business...
Serial number 00001
A while ago we told you about the Sky Skipper Project, which has the stated goal of recreating a unit of the little-known and rare Nintendo arcade cabinet, hosting a special event to unveil it while also documenting the game's intriguing history. Some scepticism met the project's announcement, questioning what made a recreation...
No, not that one
Remember the hilarity when Nintendo of America hired someone called Doug Bowser to be their Vice President of Sales last year? Ah, good times. Joking aside, Doug has a pretty solid track record. As well as working at EA, he was previously employed by Procter & Gamble and has a bachelor's degree in communications from the...
Focused on the 3DS and fun shenanigans
Nintendo of America is continuing to up the ante with its Play Nintendo efforts, the rather decent website that offers activities for young gamers. The YouTube channel is seeing a little more life, and the subsidiary's Summer mall tour this year is going to have that branding - it'll be the Play Nintendo Tour...
"I'll miss my Nintendo family"
One of Nintendo of America's most recognisable faces is leaving the company after 13 years. Erik Peterson has been a regular fixture in many of Nintendo's Direct broadcasts and Treehouse livestreams. A spell at Nintendo Power magazine back in 2003 opened the door for him to join Nintendo as a Localisation Writer and...
"I've failed you. I've failed me."
If I were fired from making games at Nintendo, I would feel cataclysmically heartbroken in such a way that I might never recover. This is the imagined story I have just now constructed in my head, but for former Nintendo localization editor Chris Pranger, this heartache is more than a pained hypothetical. Pranger...
"Yes, it was ultimately my own fault"
In recent times there's been a trend of Nintendo Treehouse staff becoming a little more visible, expanding upon their appearances at E3 and special broadcasts and engaging with the public. A number of the team have been on social media for some time, but there's been a sense recently that they have a little more...
The truth hurts
According to Chris Pranger from Nintendo Treehouse, Nintendo’s fan base fails to understand and accept the more serious business factors behind video game localisation. In an interview with Part Time Gamers podcast, the member of Nintendo of America’s Nintendo Treehouse made it clear the localisation game is a risky business,...
Slow and steady
Even after the launch of its very own service – Miiverse – for Wii U & 3DS, Nintendo is still warming to the concept of social media at a rather slow pace. Facebook and Twitter have proven the house of Mario is to some extent willing to connect with its fan base while at the same time provide updates, announcements and...
UPDATE: It was all a joke! Arf!
Update: This bizarre bit of trolling from Bill Trinen makes sense in light of the E3 reveals - check out all the details of Nintendo's E3 plans here. Original Article: News has just broken that Bill Trinen - one of video gaming's most recognisable faces and the man so often seen at Shigeru Miyamoto's side - has...
Japanese giant trying to change the minds of the US government
Nintendo has had a long history with piracy, perhaps more than many other companies in the same situation. Back in the days of the Nintendo 64 the company decided to use the cartridge system rather than the easily-copied disc formats that Sony opted for with its PlayStation console...
"That’s a lot of penguin suits!"
The legacy of the Wii continues, with Nintendo of America today announcing New Super Bros. Wii has sold ten million copies across the US since it was released in 2009. The announcement was delivered via the official Nintendo of America Twitter account, and celebrated the historic milestone with the following tweet...
Five upcoming releases and then a focus on Smash Bros.
While the battle to hold back key details around Super Smash Bros. for Nintendo 3DS is being lost due to early pre-order deliveries in Japan — we're only sharing roster reveals, with a massive spoiler warning right here — Nintendo's upcoming
No cosplay required (this time)
For those in the Americas who have recovered enough from that half-hour slice of "whoa" that was the Bayonetta 2 Nintendo Direct to read this, Nintendo of America is holding a sweepstake to give away a total of three $40.00 eShop cards to three randomly selected winners. To enter, tweet a fifteen second Instagram...
Super sporting style for your carbon-based Mii
The Twitter contests keep coming from Nintendo of America, this time to celebrate Super Smash Bros. for Nintendo 3DS's upcoming release on 3rd October by giving away four Super Smash Bros.-themed trainer jackets to randomly selected winners. To enter, tweet the name of your favourite Super Smash Bros...
Club Nintendo members, rejoice
Pizza and gaming — they go hand-in-hand. Since the early days, Nintendo gamers have sat on their couch alongside family and friends with a box of pizza, the latest Mario Kart, and multiple greasy controllers. It's the natural order of things. Now, to further this relationship between pizza and gamers, Nintendo of...
Reggie Fils-Aime remains as President and COO
As part of its financial results today, Nintendo announced some musical chairs among the directors, with quite a few planning to retire this summer. One move interesting enough to prompt a press release of its own, however, is a high-level reorganisation within Nintendo of America, with Satoru Iwata...
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