To celebrate the launch of the new Original Hero range of clothing our friends at Zavvi have kindly donated a prize bundle worth around £100 to give away to you, the Nintendo Life readers. The Original Hero range fuses the bold, exciting features of Japanese streetwear-inspired style with ‘Super Mario’ line art visuals. These...
UK retailer Zavvi has today launched a new fully licensed video game clothing range titled "Original Hero" which has been inspired by "fusing" the familiar Super Mario line art visuals with the "bold, exciting features of Tokyo streetwear" and developed with Nintendo. Unlike most video game merch, the style is somewhat muted using a...
Time to become a true Twilight Princess
Our chums over at Merchoid have surpassed themselves this time with the creation of the Zelda 'Green Goddess' ladies satin robe, which we are assured will make the wearer feel like true Hylian royalty. The robe features an oversized elf hood, flowing short sleeves and rests just...
Start grabbing those Pagies!
While we still wait for the fine folks at Team17 and Playtonic Games to lovingly prepare the ultimate Switch edition of Yooka-Laylee for us, we can now at least look the part. Insert Coin Clothing has put together some charming t-shirts designs based around the game, which will ensure that you remain at the height...
Totally rad, dudes
Following on from last month’s reveal of the delightful NES Classic Hoodie, Merchoid are back with the affectionately named SNES Classic Hoodie which of course is cleverly timed to coincide with the release of the SNES Classic Mini. Based on the Europe
15 years of looking the part
Premium Japanese gaming clothing brand King of Games is currently celebrating its 15th anniversary with a gallery of products and Nintendo-related kitsch at Nakano's Meteor Gallery. In case you didn't know, Nakano is a part of downtown Tokyo which is gaining a reputation as the "new Akihabara", making it the ideal...
Zip up, plug in and play
If you like walking around town donning a Power Glove for the world to see, then this might well be the item of clothing for you. Merchoid, the videogame merchandise specialist, has unveiled its NES Classic Hoodie to an unsuspecting world; pre-orders are open for shipping in September. Costing £44.99 / €54.99...
"The Worlds of Raw Denim & Street Fighter 2 Collide!!"
Jeans are pretty cool. They're fashionable - despite being invented many years ago - and hard-wearing. But you know what's really cool? Street Fighter II jeans. In a move that we're shocked hasn't happened sooner, clothing line Naked & Famous Denim is teaming up with Capcom to create a line...
Competition winners confirmed, designs shown off
Nintendo and clothing firm UNIQLO recently held a design competition to produce a range of shirts based on famous Nintendo properties. Over 16,000 entries were submitted, the best of which were hand-picked by none other than Shigeru Miyamoto himself. The overall winner was Takashi Kawazoe with his...
Plus a tour of sleepy Kyoto and loads of gaming merchandise
If you like video game-branded clothing then chances are you'll already know about EDITMODE, which - via its King of Games brand - produces some of the finest official Nintendo clothing available right now. In the latest episode of toco toco - a YouTube show which focuses on Japanese...
YOU MUST NEVER FORGET MIND IN EXPECTATION AND THE LOVE OF THOSE DAYS!
As any child of the '80s will tell you, Transformers were amazing. We're not talking about Bay-formers here - we mean Generation One, the series that started it all. We mean toys which actually looked like real vehicles, and boasted just as much die-cast metal in their...
HYPE x Pokémon
UK clothing firm HYPE has lifted the lid on its Pokémon range, due for release on September 23rd. The new range includes caps, jackets, hoodies, backpacks and bags, and will showcase famous Pocket Monsters such as Pikachu, Jigglypuff, Charizard and Squirtle. Some of these products are showcased in the delightfully cheesy video,...
If you want to get ahead, get a hat
Merchandise retailer Merchoid has revealed its new range of official Nintendo beanie hats, due for launch this November. The series includes Yoshi, Goomba, Red Mushroom, Green Mushroom, Question Mark Block, Donkey Kong, Bullet Bill, Boo, Princess Peach, Fire Flower, Monty Mole (of Mario World / Kart fame), Shy...
Insert Coin and get a cool t-shirt
It feels like only a matter of hours since we reported on Insert Coin's lovely Pokémon pop-up store in London, UK; in fact, it has only been a few hours. It's proved to be so super-effective that our resident Pokémon fan Arjun has rushed to the big smoke to catch 'em all... and update his Autumn/Fall wardrobe no...
We'll take the lot
UK video game clothing firm Insert Coin has teamed up with The Pokémon Company to create a new range of designs, and unveiled them at a pre-launch event in London this week. The Pokémon x Insert Coin pop-up shop opens today and will be doing business until 30th August at London's Old Truman Brewery. The store isn't just...
The Japanese get the best merchandise
Like most self-respecting gamers, we love clothing which celebrates classic video game franchises, and the latest shirts being teased by Japanese store Editmode have certainly caught our attention. Three new designs have been added to the King of Games range showcasing Star Fox, Zelda and Super Mario. You can...
Get your designs submitted, you could win $10,000
Each year, clothing retailer Uniqlo runs a T-Shirt Grand Prix design competition in which it picks a theme and then allows the public to submit designs - the best of which are put into production and sold in the company's stores all over the world. In previous years the themes have included Star Wars...
Yes, it's a bit of a slow news day! So what better time to take a look at this range of newly launched, officially licensed swimming shorts from Merchoid? The three sets of Mario swimming shorts feature characters from the game, with one of them having a funky NES Remix style, while the Zelda swimming shorts feature the Hylian Crest and...
For the Link (or Linkle) in your life
This year marks the 30th anniversary of The Legend of Zelda, and online retailer Merchoid has announced that it is offering some officially licensed hoodies that are fit for the Hero of Time. These hoodies are available for both men and women and are designed to replicate Link's outfit - they even feature a...
A jacket fit for Super Mario
We love our custom gaming clothing here at Nintendo Life; gaming themed novelty t-shirts are the order of the day in the office. We thought it didn't get much better than the Super Smash Bros. trainer jacket but that's now been surpassed by this looking Super Mario Maker jacket, as brought to our attention by Tokyo-based...
"The coolest fashion from the Mushroom Kingdom!"
Nintendo has teamed up with the famous fashion brand Moschino to create a new collection of items inspired by Super Mario Bros., a series which marked its 30th anniversary this year. The collection includes T-Shirts, sweaters, bags and other accessories - including backpacks and wallets. You'll be...
Aside from being a totally rad game, Splatoon has currently inspired it's own frozen yogurt along with a range of awesome official and unofficial t-shirts. We just came across
Designed by famed illustrator Stanley Chow
FunStock has announced that it will be carrying Numskull's limited edition 2015 range of Street Fighter T-Shirts. Designed by the supremely talented Stanley Chow, these are strictly limited and can be preordered now, with shipping taking place in June. The U
Even heroes need their downtime
Are you trying to relax after a particularly adventurous bath? Have you just poured yourself a cheeky potion and want to curl up in your Octorok-hide armchair for the evening? If you're the kind of person who wants to show off their undying loyalty to the land of Hyrule even while simply lounging around the house,...
Japanese clothing firm King of Games is releasing a range of Splatoon gear, and boy do we want it all. The range of shirts - all based on designs seen in the forthcoming Wii U shooter - go on sale on June 13th for 4,259 Yen a pop, which is about $35 / £22 / €31. You can view the range by clicking one of the thumbnail images below...
Wrap up warm this Winter
The recent Hyrule Warriors Nintendo Direct brought up lots of exciting news for Zelda fans such as the opportunity to play as Ganondorf, a retro style Adventure World,
Power up with Moses
Want the perfect item of clothing to go with your shiny new copy of Super Noah's Ark 3D? Then head over to Stone Age Gamer and order yourself one of these official Wisdom Tree T-Shirts, each featuring a title from the infamous religious game-maker's library. Super Noah's Ark 3D — arguably the most well-known Wisdom Tree title...
To be this good takes ages
3DS owners will be aware that Sega is giving the console some retro love at the moment with its superb range of 3D Classics. We've seen the likes of Space Harrier, Shinobi III and Galaxy Force II so far (along with the guilty pleasure that is
Coming to the Capcom Store soon
In celebration of the release of Okami HD (sadly not on a Nintendo platform, it must be said), Capcom is releasing this gorgeous Okami Hoodie on its online store. A Capcom Employee posted on the Capcom Unity Blog promising that the hoodies would shortly be making an appearance, so keep your eyes peeled if you really...
Get Rover here
Want to be the best dressed gamer out there? These customisable polo shirts are just the thing. Club Nintendo in Japan is offering the shirts to all members for the cost of 550 points. You can choose from one of eight colours and one of six embroidered icons: Donkey Kong, a Fire Flower, Rover from Animal Crossing, Mr Game & Watch...
Pre-orders open Christmas Eve
Premium t-shirt brand The King of Games has just revealed the official commemorative t-shirt for The Legend of Zelda's 25th anniversary, with pre-orders due to start on Christmas Eve. The shirt is available in black or green and features an image of Link's shield and Master Sword surrounded by his other famous items —...
Your wardrobe is probably missing shirts showing neon Mario leaping over a Super NES pad, not to mention garments depicting 112 icons of moments from the last 25 years of The Legend of Zelda. Your wardrobe shame could end soon though, with two new shirts from Game Paused. The classic Mario and anniversary Legend 25th t-shirts sell for £24 each, with free shipping anywhere in the..
Save your Rupees
As we all know, The Legend of Zelda: Skyward Sword is out in Europe today, and to celebrate Insert Coin Clothing has dropped all its Zelda t-shirts to half price. Starting from £10/$15 with free delivery, there's a range of shirts that downplay the Zelda references enough to make them acceptable to wear in non-gaming company. They're available in men's and women's sizes too, so..
(May not be true)
Converse high-top sneakers are iconic. Super Mario Bros. is iconic. Combine the two, and you get an iconoblast. These four officially licensed pairs of Mario sneakers might be a little garish for some wardrobes, but if you've ever wanted World 1-1 on your feet then they're your best hope, as long as you live in Japan or don't mind...
Be quick with those VIP Stars
You've probably seen plenty already about the 3DS Augmented Reality cards bundled with the new Nintendo console, but why stick to the small cards bundled with the console? Dream big and wear your new-found love for ? Block cards with a new t-shirt from Europe's Club Nintendo catalogue. The first 3,000 people to register...
Being a nerd has never looked so fashionable
There are many ways to show your appreciation for gaming's illustrious past. One is obviously re-living classic titles via Nintendo's popular Virtual Console service, while another is seeking out original hardware and software for that authentic experience. However, here at Nintendo Life HQ we've been...
Knitted tops officially licensed by Nintendo
T-shirts of things you like are ten a penny, but what about something a bit more warming? The Teami 2010 clothing catalogue has entered its first season and the range includes some retro-looking Mario sweaters; although the price-tag might having you tugging at your collar. Apart from being officially...
Hoodies, t-shirts and sneakers for sale
Hoopworld has been shooting from downtown for a few weeks now, plenty long enough for fans of the game to have decided if they would or wouldn't spend $65 on some branded basketball shoes. If you're in the camp who would pay for them, today is your lucky day, as Virtual Toys and Streamline Studios have announced a line of merchandise available through the..
Japanese Super NES shirt all kinds of cool
If you like your gaming t-shirts, there's no finer feeling than finding fancy new threads, and thanks to the ever-increasing popularity of Nintendo you're never likely to be short of choice, and here's another one to add to your shopping list. Based on the classic Super Famicom, the "Ultimate 16-Bit Machine", the shirt looks fairly ordinary from..
No More Heroes tie-in with British fashion label
No More Heroes and clothing go together like beams and katanas: Australian gamers can look forward to an exclusive Bizarre Jelly t-shirt, last week saw the announcement of No More Heroes lingerie and now a British fashion retailer has had a complete makeover to become a real-life Airport 51. Chateau Roux, on London's famous fashion epicentre Carnaby..
The rest of the world will stare on enviously
Suda51's No More Heroes 2 is hands-down one of the most stylish titles on any format, and our lucky antipodean readers can clothe themselves in a little bit of that style with this awesome t-shirt. Preorder Travis Touchdown's new adventure over at GAME and you can grab this Bizarre Jelly t-shirt as worn by Travis in-game. It doesn't get much cooler than..
We catch up with the chaps behind this awesome gaming-related clothing brand
Video gaming has spawned many iconic images over the years, so its little surprise that many brands have crossed over to feature on various items of clothing. One of our favourite clothing companies has to be UK-based Retro GT, who specalise in custom-made designs that...
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