Can’t Kidd a kidder
In an alternate timeline, Alex Kidd could have remained Sega’s mascot, instead of being unceremoniously dumped by Sega in favour of the much cooler Sonic the Hedgehog and forced into early retirement (a retirement that’s now lasted nearly three decades). Just think: if things had been different and Sonic had never been...
Ready for a game of rock, paper, scissors?
Ah, poor Alex Kidd. He was once the toast of the world of Sega; a worthy rival to Mario who starred in a series of likeable games on the Master System, as well as a cool arcade exclusive. But that was before Sonic turned up, and Alex Kidd was quickly forgotten as Sega's outgoing mascot. Still, we've got a...
We're talking pre-Olympic Games here, too
Sega and Nintendo may be firm friends these days, but once upon a time they were the bitterest of enemies, fighting tooth and nail for dominance of the burgeoning home console market. In the 8-bit era it was the NES which achieved the most success globally, but Sega's rival Master System - with its...
Sega's former mascot wasn't designed to fight Mario at all
Remember Alex Kidd? If you're a younger gamer than you'd be forgiven for answering in the negative. Sega's former mascot had his brief moment of fame during the 8-bit era but was unceremoniously swept aside when Sonic arrived in the early '90s, and has been relegated to a bit-player in the...
Sometimes business realities don't bring us all of the games we want, or publishers have their own ideas on how to best utilise an IP. This certainly applies to retro gaming and 'missed opportunities' in the past, which explains the rich scene in mods and fan created games that deliver sequels and remasters that enthusiasts want to see...
Hey, hey, he's a monkey
Before Sonic arrived on the scene, Sega's mascot was a monkey boy in a jumpsuit who liked playing Rock, Paper, Scissors. Alex Kidd may have been dumped as soon as the Blue Blur appeared on the Mega Drive and turned Sega into the coolest brand on the planet, but for truly dedicated fans he holds a special place in gaming...
Before Sonic the Hedgehog sped onto the scene, Alex Kidd was Sega's undisputed mascot, appearing in a host of Master System adventures — as well as a single 16-bit outing — and attempting to challenge Nintendo's Mario in the sphere of platforming goodness. Since being ousted by the blue hedgehog, Alex Kidd has wandered in the...
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