Joining Anki Europe as Senior Marketing Manager
Nintendo's UK Marketing and PR Director Shelly Pearce has parted company with the firm after 17 years, it has been revealed today. Pearce is joining Anki Europe as Senior Marketing Director. Anki makes Anki Drive - which is a bit like Scalextric, but you control the car using your a smartphone...
"Many mums don’t know what this is"
Nintendo UK's marketing head Shelly Pearce has been speaking to MCV about the challenges facing the Wii U this Christmas, and admits that the company still has work to do when it comes to educating buyers about the difference between the original Wii and its successor: There was a big misconception at launch...
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