Satoru Iwata News

News: Iwata Doesn't Feel amiibo Has Shown Its Full Potential Yet

Iwata Doesn't Feel amiibo Has Shown Its Full Potential Yet

"amiibo will become a precious possession for our consumers"

Nintendo's take on the "toys to life" concept - amiibo - has been a roaring success, even if the lack of stock has proven to be an annoyance for serious collectors. The figures are selling well and consumer awareness is high - and, with the introduction of the New Nintendo 3DS, the number...

News: Nintendo Held Back Western Launch Of New 3DS Due To Limited Stock

Nintendo Held Back Western Launch Of New 3DS Due To Limited Stock

Nintendo boss Satoru Iwata describes "difficult" decision

We've recently seen the western release of the New Nintendo 3DS hardware, but the system's release in North America and Europe had been held back following its launch Japan last year - a "difficult" choice which, according to Nintendo's Satoru Iwata - was due to limited stock. Speaking to...

News: Nintendo Looking To Offer Affordable Smartphone-Style Games And Remakes Of Past Classics On 3DS

Nintendo Looking To Offer Affordable Smartphone-Style Games And Remakes Of Past Classics On 3DS

President Satoru Iwata wants to expand consumer choice on the handheld

Nintendo's handheld strategy will make room for affordable, low-cost titles similar to those seen on smartphone formats like iOS and Android, The Nikkei reports. Speaking with Nintendo President Satoru Iwata, The Nikkei has stated that the Japanese company is seeking to "expand...

News: Satoru Iwata Chipped In To Make Sure Super Smash Bros. Melee Made It To Market On Time

Satoru Iwata Chipped In To Make Sure Super Smash Bros. Melee Made It To Market On Time

"Aaah, I wonder if it's alright to admit this?"

Nintendo president Satoru Iwata wasn't always in charge of Nintendo -- once upon a time, he was a humble programmer sat at his keyboard with dreams of becoming the next Miyamoto. In a recent interview with 4Gamer, Iwata admits that before he moved into management he had aspirations of being the...

News: Iwata Saw Miyamoto As A Rival When He First Started Out

Iwata Saw Miyamoto As A Rival When He First Started Out

"That’s embarrassing to admit now"

Shigeru Miyamoto is arguably the world's most famous game designer, and not someone you'd want to set yourself against in a professional capacity. However, Nintendo president Satoru Iwata has admitted in a recently-translated interview with 4Gamer that when he was starting out in the industry, he decided to make...

News: Nintendo Aiming To Create A Stronger Bond With Consumers Via Mii Smartphone Application

Nintendo Aiming To Create A Stronger Bond With Consumers Via Mii Smartphone Application

"It is rather embarrassing that we are so behind on this compatibility"

Nintendo has made no secret of the fact that it is looking into producing smartphone and tablet applications to support its core business, and during the recently-translated Corporate Management Policy Briefing Q&A, Nintendo President Satoru Iwata spoke about the company's...

News: Iwata Cites "Same-Generation Hypothesis" For Strong Smash Bros. And Pokémon Performance

Iwata Cites "Same-Generation Hypothesis" For Strong Smash Bros. And Pokémon Performance

You grow up, but the games stay with you

Nintendo's Financial Results Briefing is out, and in it company president Satoru Iwata outlines why its Super Smash Bros. and Pokémon franchises are enjoying such robust commercial success. Super Smash Bros. for Nintendo 3DS has performed better than expected on 3DS, and anticipation for the Wii U entry is...

News: Satoru Iwata Is Still "Recovering Steadily" With "No Interference" To His Work As President

Satoru Iwata Is Still "Recovering Steadily" With "No Interference" To His Work As President

Investment analysts share gloomy outlook

Earlier this year there was some concern when it was announced that Satoru Iwata would miss E3 for health-related reasons; it was later confirmed that this was due to an operation to remove a bile-duct growth, with the recovery from that surgery forcing Satoru Iwata to miss the company's AGM (Annual General...

News: Iwata's Approval Rating Rises While Miyamoto's Drops Slightly

Iwata's Approval Rating Rises While Miyamoto's Drops Slightly

Small shifts across the board

The results from Nintendo's AGM are in, and as we already know, Nintendo president Satoru Iwata isn't going anywhere — his approval rating has actually risen over the past year by 3 percent. Last year, his rating was 77.26 percent, but this year's figure is a slightly better 80.64 percent. However, this rise was...

News: Satoru Iwata Won't Attend E3 For Health-Related Reasons

Satoru Iwata Won't Attend E3 For Health-Related Reasons

"Please understand that it is business as usual for Mr. Iwata"

With E3 less than a week away, Nintendo has made the surprise announcement that company President Satoru Iwata won't be in attendance. The company has already confirmed that Shigeru Miyamoto will be in attendance, along with all the major figures of Nintendo of America, yet Iwata-san...

News: Satoru Iwata Speaks Of The Need To "Redefine" Nintendo's Position In The Entertainment Industry

Satoru Iwata Speaks Of The Need To "Redefine" Nintendo's Position In The Entertainment Industry

"Nintendo is a company that can do whatever they want"

Nintendo president Satoru Iwata may be under the cosh at the moment thanks to the growing discontent of the company's shareholders, but he has revealed to Japanese site Diamond Online that he feels he is carrying on the will of the late Hiroshi Yamauchi by ensuring that the firm is always...

News: Report Suggests That June Could Be Crucial For Iwata's Future At The Head Of Nintendo

Report Suggests That June Could Be Crucial For Iwata's Future At The Head Of Nintendo

CEO's internal approval rating has dropped to 77.26 percent

A report by Japanese business publication Nikkei suggests that Satoru Iwata is facing his sternest test yet as Nintendo CEO. It has been revealed that Iwata's internal approval rating has dropped from from 92.89 percent in 2011 to 77.26 percent in 2013. This has led to speculation that he...

News: Dedicated Video Game Platforms To Remain Nintendo's Core Focus, Says Iwata

Dedicated Video Game Platforms To Remain Nintendo's Core Focus, Says Iwata

Next 10 years will see Nintendo "redefine" entertainment

Nintendo president Satoru Iwata has updated his personal message on Nintendo's site to reflect the company's recently-announced plans for its "Quality of Life" platform. Iwata reiterates his stance that Nintendo needs to maintain its focus on having its own dedicated hardware and software...

News: Investor Wants Nintendo To Create Mobile Titles With Game-Altering In-App Purchases

Investor Wants Nintendo To Create Mobile Titles With Game-Altering In-App Purchases

"Just think of paying 99 cents just to get Mario to jump a little higher"

Please understand, Nintendo isn't keen on bringing its library of games to mobile right now — company president Satoru Iwata has been pretty firm on that point. However, Nintendo is an organisation which has shareholders, and that means it constantly faces pressure from...

News: Iwata Looking To Emulate iOS And Android With A Common Platform For Future Nintendo Hardware

Iwata Looking To Emulate iOS And Android With A Common Platform For Future Nintendo Hardware

Handheld and Home Console Divisions to "Become Like Brothers"

Last week's Corporate Management Policy and Third Quarter Financial Results Briefing Q&A session has just been translated into English, which allows us non-Japanese speakers to find out the inner workings of Satoru Iwata's brain. One topic which cropped up is the way in which Nintendo...

News: Iwata And Miyamoto Both Take Pay Cuts In Response To Nintendo's Poor Financial Results

Iwata And Miyamoto Both Take Pay Cuts In Response To Nintendo's Poor Financial Results

Iwata halves his salary, Miyamoto takes a 30 percent cut

It has been revealed that Nintendo president Satoru Iwata will be taking a 50 percent pay reduction following Nintendo's recent financial results. He's not the only one taking a cut; legendary game designer Shigeru Miyamoto will see his wage slashed by 30 percent, as will fellow Nintendo...

News: Nintendo President Satoru Iwata "Has Earned The Right To Fail", Says David Jaffe

Nintendo President Satoru Iwata "Has Earned The Right To Fail", Says David Jaffe

Nintendo's "ups and downs" are what make the company great

Yesterday, Nintendo revealed that it was slashing its hardware projections for this financial year and that it expects to make a loss — not the kind of news that under-fire president Satoru Iwata will have wanted to impart to investors and shareholders, we're sure. Iwata himself has...

News: We Cannot Continue Without Winning, But It's Not As Simple As Moving Mario To Smartphones, Insists Iwata

We Cannot Continue Without Winning, But It's Not As Simple As Moving Mario To Smartphones, Insists Iwata

"We are thinking about a new business structure"

The news that Nintendo has reduced its hardware sales projections for this financial year and expects to make a loss has come as quite a blow to dedicated followers of the company, and has led some critics to repeat claims that the firm needs to move away from making its own hardware and embrace rival...