Reggie News

Video: Reggie Fils-Aime Busts Some Moves and Dances in Latest Yo-Kai Watch Commercial

Reggie Fils-Aime Busts Some Moves and Dances in Latest Yo-Kai Watch Commercial

Erm, his body is ready?

Yo-Kai Watch has been getting a notable marketing push from Nintendo of America, with the company going so far as to utilise its most recognisable figureheads - notably Reggie Fils-Aime and Bill Trinen - in 'very important meeting' videos. We've seen Bill stuff his face with donuts and both men be rather grumpy, but the third...

Live: Watch The Game Awards 2015 From Los Angeles

Watch The Game Awards 2015 From Los Angeles

Reggie Fils-Aime appearance and Nintendo nominations to feature

After a successful debut in 2014, The Game Awards return for another round; this time the festivities are taking place in Los Angeles. Reggie Fils-Aime will make an appearance while some Nintendo titles are up for awards, and there'll also be music from CHVRCHES and deadmau5. Join us...

News: Reggie Fils-Aime Confirmed for The Game Awards as Gerudo Valley Music Remix Arrives

Reggie Fils-Aime Confirmed for The Game Awards as Gerudo Valley Music Remix Arrives

Get out the glow sticks

The Game Awards are almost upon us, and there's renewed confirmation and confidence that Nintendo will feature in the show, hopefully with a bang. For starters a new trailer for the event confirms that Nintendo of America President Reggie Fils-Aime will appear, just as he did in the 2014 show. He'd long been confirmed as a...

Video: Even Reggie Is Crazy About Runbow

Even Reggie Is Crazy About Runbow

All hail the Reggie-lution!

With Runbow now available in both North America and Europe, Nintendo of America has posted an amusing video on its YouTube channel revealing Reggie’s addiction to the recently released Wii U eShop title. The clip, which can be viewed below, lasts a minute and a half and also features Nintendo of America’s Damon...

Video: Reggie Fils-Aimé Discusses His E3 Puppet, Rival Games and More

Reggie Fils-Aimé Discusses His E3 Puppet, Rival Games and More

"It's going to make its way to my office"

One of the highlights of E3 this year was the Nintendo World Championships, which was hosted by Kevin Pereira. Proving that he is more than just a game show host and presenter, Pereira put his investigative journalism hat on and sat down with NOA big cheese Reggie Fils-Aimé last week to grill him about...

News: Today Was Reggie Fils-Aime’s 54th Birthday

Today Was Reggie Fils-Aime’s 54th Birthday

Let’s hear it for the Regginator

As some of you may have been aware, Reggie Fils-Aime celebrated his 54th birthday today on 25th March, so let's take a moment to remember his best theatrics. Who could forget Reggie’s historical E3 2003 debut? When the then unknown President got up on stage for the first time, he introduced himself to the world...

News: Reggie Fils-Aime Accepts Ice Bucket Challenge

Reggie Fils-Aime Accepts Ice Bucket Challenge

His bucket is ready

The Ice Bucket Challenge, a web phenomenon that has been raising millions for ALS research, is currently washing through the games industry and Nintendo of America President Reggie Fils-Aime is not expected to back down. The challenge is simple: film yourself getting doused by a bucket of ice water, post it to social media, and...

News: Reggie Fils-Aime Highlights Importance of Children to Nintendo, Reveals Kids & Parents Web Portal

Reggie Fils-Aime Highlights Importance of Children to Nintendo, Reveals Kids & Parents Web Portal

"It’s critical for us to have kids grow into Nintendo content"

If there's one thing the editors, writers, and readers of Nintendo Life have in common, it's a love for the company that gives the site its name. For many, the love for Nintendo and its consistently engaging content began in childhood — a period of time that shapes much of what we...

News: Watch the VGX Awards LIVE!

Watch the VGX Awards LIVE!

It's all about Reggie and his Wii U appearance

Join us for Spike TV's annual game awards, now called VGX, for a very Nintendo-centric take on proceedings. Reggie Fils-Aime will be introducing a Wii U premiere, and Nintendo may even win an award or two. http:#VGX

News: Reggie Fils-Aime To Tour North American Cities to Play Wii U and 3DS Titles With the Public

Reggie Fils-Aime To Tour North American Cities to Play Wii U and 3DS Titles With the Public

Twitter takeover included various gaming questions and, um, twerking

In case you weren't eagerly poring over Twitter recently, it may interest you that there was an account takeover by Nintendo of America President and COO Reggie Fils-Aime, reacting to the fact that #askReggie had apparently been trending on the social network. Over the space of an...

News: Reggie: Publishers Should Create Great Games To Stem The Impact Of Used Game Sales

Reggie: Publishers Should Create Great Games To Stem The Impact Of Used Game Sales

"The replayability of our content is super strong"

One of the biggest talking points at E3 this year has been used games and how publishers and developers are trying to stop them from putting a dent in their profits. Of course, when buying a used game all of the proceeds are given to the retailer. Several strategies have been conjured up over the...

News: Reggie Discusses Embracing The Digital Age Ahead of Wii U Launch

Reggie Discusses Embracing The Digital Age Ahead of Wii U Launch

Delighted with developer input for the GamePad

Reggie is out in force leading up to Nintendo's next generation console release on 18th November (like you'd forgotten). Reggie appeared on the Jimmy Fallon show last night in the US to do some high-profile promotion work, and took a midnight stroll to the Nintendo World Store to meet and greet fans...

News: Nintendo World NYC Gearing Up For Wii U Midnight Launch

Nintendo World NYC Gearing Up For Wii U Midnight Launch

Is your body ready?

Nintendo will be holding a midnight launch at New York's Nintendo World Store to mark the release of Wii U; from 6pm on Saturday 17th November you can head down to the store and join in the hype. You can take a wild guess who will be there — none other than the man himself, Reggie Fils-Aime — to welcome fans and continue the...

News: Nintendo: There's No Such Thing As Too Much Mario

Nintendo: There's No Such Thing As Too Much Mario

Company will never risk killing "the golden goose that lays the golden egg"

How much is too much? That's not a question Nintendo of America president Reggie Fils-Aime thinks we should worry about, at least not in relation to the company's iconic mascot Mario. In an interview with GI.biz, Reggie was asked if the constant flood of Mario games could...

News: Reggie: Friend Codes Return on Wii U, But They're Better

Reggie: Friend Codes Return on Wii U, But They're Better

Pack away the bunting

It seems like just last week we were celebrating that Wii U won't have Friend Codes, but it seems our fireworks and streamers were a bit premature. Nintendo of America president and honorary purple Pikmin Reggie Fils-Aime has told Kotaku Wii U will have friend codes, but they'll be different. By the sounds of things, you'll be...